# Freestyle Brand Identity A complete profile of **Freestyle**'s visual system — colors, typography, components, and personality — extracted from https://www.freestyle.sh. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/freestyle - Machine-readable JSON: https://characterquilt.com/branding/freestyle.json - Per-page llms.txt: https://characterquilt.com/branding/freestyle/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000000 | | Accent | #0A0A0A | | Body Font | IBM Plex Sans | | Heading Font | IBM Plex Sans | ## Color Palette - primary: #000000 - accent: #0A0A0A - background: #FFFFFF - textPrimary: #0A0A0A - link: #000000 ## Typography - primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans - heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20347%20280%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22!h-6%20!w-6%20block%20-translate-y-0.5%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M70%20267V235.793C37.4932%20229.296%2013%20200.594%2013%20166.177C13%20134.93%2033.1885%20108.399%2061.2324%2098.9148C61.9277%2051.3467%20100.705%2013%20148.438%2013C183.979%2013%20214.554%2034.2582%20228.143%2064.7527C234.182%2063.4301%20240.454%2062.733%20246.89%2062.733C295.058%2062.733%20334.105%20101.781%20334.105%20149.949C334.105%20182.845%20315.893%20211.488%20289%20226.343V267%22%20class%3D%22stroke-foreground%22%20stroke-width%3D%2225%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20oklch(0.145%200%200)%20!important%3B%20stroke-width%3A%2025px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M146%20237V267%22%20class%3D%22stroke-foreground%22%20stroke-width%3D%2225%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20oklch(0.145%200%200)%20!important%3B%20stroke-width%3A%2025px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M215%20237V267%22%20class%3D%22stroke-foreground%22%20stroke-width%3D%2225%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20oklch(0.145%200%200)%20!important%3B%20stroke-width%3A%2025px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.freestyle.sh/favicon.png - Social card (og:image): https://www.freestyle.sh/opengraph-image?9d53e9a0deaf33f9 ## UI Components - buttonPrimary: background=#0A0A0A, textColor=#FFFFFF, borderRadius=10px, shadow=none - buttonSecondary: background=transparent, textColor=#0A0A0A, borderColor=#CECECE, borderRadius=10px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech professionals ## Freestyle Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Freestyle Deployments - Ship Agent-Built Apps Instantly** - Image: https://www.freestyle.sh/products/deployments/opengraph-image?7652d01aa9658c04 - Source: https://www.freestyle.sh/products/deployments - **Freestyle - Pricing** - Image: https://www.freestyle.sh/pricing/opengraph-image?3780aa213ca6c1ba - Source: https://www.freestyle.sh/pricing - **Freestyle - Careers** - Image: https://www.freestyle.sh/careers/opengraph-image?c80748f616ffaaee - Source: https://www.freestyle.sh/careers - **Freestyle VMs - Sandboxes for AI Agents** - Image: https://www.freestyle.sh/products/vms/opengraph-image?245f94b82abe44b4 - Source: https://www.freestyle.sh/products/vms - **Freestyle - Manage AI-Generated Code** - Image: https://www.freestyle.sh/opengraph-image?9d53e9a0deaf33f9 - Source: https://www.freestyle.sh/ - **Freestyle Git - Git Repos for AI Agents** - Image: https://www.freestyle.sh/people/robert.png - Source: https://www.freestyle.sh/products/git ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "IBM Plex Sans", "role": "body" } ], "colors": { "primary": "#000000", "accent": "#0A0A0A", "background": "#FFFFFF", "textPrimary": "#0A0A0A", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "IBM Plex Sans", "heading": "IBM Plex Sans" }, "fontStacks": { "heading": [ "IBM Plex Sans" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "36px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#0A0A0A", "textColor": "#FFFFFF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#0A0A0A", "borderColor": "#CECECE", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20347%20280%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22!h-6%20!w-6%20block%20-translate-y-0.5%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M70%20267V235.793C37.4932%20229.296%2013%20200.594%2013%20166.177C13%20134.93%2033.1885%20108.399%2061.2324%2098.9148C61.9277%2051.3467%20100.705%2013%20148.438%2013C183.979%2013%20214.554%2034.2582%20228.143%2064.7527C234.182%2063.4301%20240.454%2062.733%20246.89%2062.733C295.058%2062.733%20334.105%20101.781%20334.105%20149.949C334.105%20182.845%20315.893%20211.488%20289%20226.343V267%22%20class%3D%22stroke-foreground%22%20stroke-width%3D%2225%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20oklch(0.145%200%200)%20!important%3B%20stroke-width%3A%2025px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M146%20237V267%22%20class%3D%22stroke-foreground%22%20stroke-width%3D%2225%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20oklch(0.145%200%200)%20!important%3B%20stroke-width%3A%2025px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M215%20237V267%22%20class%3D%22stroke-foreground%22%20stroke-width%3D%2225%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20oklch(0.145%200%200)%20!important%3B%20stroke-width%3A%2025px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.freestyle.sh/favicon.png", "ogImage": "https://www.freestyle.sh/opengraph-image?9d53e9a0deaf33f9", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get Started", "reasoning": "Button #0 ('Get Started') is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light page background." }, "secondary": { "index": 10, "text": "Read the docs", "reasoning": "Button #1 ('Read the docs') is a suitable secondary CTA with a transparent background and border, providing a less prominent but complementary action to the primary button." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```