# Frekil Brand Identity

A complete profile of **Frekil**'s visual system — colors, typography, components, and personality — extracted from https://www.frekil.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/frekil
- Machine-readable JSON: https://characterquilt.com/branding/frekil.json
- Per-page llms.txt: https://characterquilt.com/branding/frekil/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #111111 |
| Body Font | Geist |
| Heading Font | Newsreader |

## Color Palette

- primary: #000000
- accent: #111111
- background: #F8F9FA
- textPrimary: #111111
- link: #000000

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Newsreader — https://fonts.google.com/specimen/Newsreader

## Visual Assets

- Logo: https://www.frekil.com/logo.png
- Favicon: https://www.frekil.com/favicon.ico?favicon.a7066032.ico
- Social card (og:image): https://www.frekil.com/og-image.png

## UI Components

- buttonPrimary: background=#111111, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(0, 0, 0) 2px 2px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#111111, borderColor=#111111, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(0, 0, 0) 2px 2px 0px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals in healthcare or data analysis

## Frekil Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Frekil - Real-World Evidence Infrastructure**
  - Image: https://www.frekil.com/logo-small-lime.png
  - Source: https://www.frekil.com/
- **Frekil - Real-World Evidence Infrastructure**
  - Image: https://www.frekil.com/logo-small.png
  - Source: https://www.frekil.com/
- **Frekil - Real-World Evidence Infrastructure**
  - Image: https://www.frekil.com/og-image.png
  - Source: https://www.frekil.com/
- **Frekil - Real-World Evidence Infrastructure**
  - Image: https://www.frekil.com/logo.png
  - Source: https://www.frekil.com/
- **Frekil Launches: Scale AI for Medical Scans | Fondo**
  - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/69847b9b8016c6e376461cdb_681ac12911d9463e2f605088_throxy%2520landing%2520page.png
  - Source: https://fondo.com/blog/frekil-launches
- **Frekil on NY Times Square billboard, partners with healthcare AI teams |  Nikhil Tiwari posted on the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5605AQFdfWdqzPm5wg/videocover-high/B56ZgoU9YKG0CM-/0/1753023367001?e=2147483647&v=beta&t=5U48O0IL0VTodW6ExtgqK-KcUO9p8HMPPT0uJnRWUtQ
  - Source: https://www.linkedin.com/posts/nikhiltiwari-iitb_frekil-yc-x25-on-ny-times-square-activity-7352712926698393601-ljvS

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Newsreader",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#111111",
    "background": "#F8F9FA",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Newsreader"
    },
    "fontStacks": {
      "heading": [
        "Newsreader"
      ],
      "body": [
        "Geist",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(0, 0, 0) 2px 2px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111111",
      "borderColor": "#111111",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(0, 0, 0) 2px 2px 0px 0px"
    }
  },
  "images": {
    "logo": "https://www.frekil.com/logo.png",
    "favicon": "https://www.frekil.com/favicon.ico?favicon.a7066032.ico",
    "ogImage": "https://www.frekil.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Frekil Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Frekil'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 ('Request a Demo') is the primary CTA due to its dark background (#111111) which stands out against the light page background, making it more visually prominent. The text is action-oriented, encouraging user engagement."
    },
    "secondary": {
      "index": 1,
      "text": "Contact Founders",
      "reasoning": "Button #1 ('Contact Founders') is selected as secondary because it has a contrasting light background (#FFFFFF) with a border, making it less prominent than the primary button but still noticeable."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals in healthcare or data analysis"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Frekil'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```