# Fresco Brand Identity

A complete profile of **Fresco**'s visual system — colors, typography, components, and personality — extracted from https://fresco-ai.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fresco
- Machine-readable JSON: https://characterquilt.com/branding/fresco.json
- Per-page llms.txt: https://characterquilt.com/branding/fresco/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4B5563 |
| Accent | #15803D |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #4B5563
- secondary: #2563EB
- accent: #15803D
- background: #FFFFFF
- textPrimary: #1F2937
- link: #1F2937

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://fresco.build/_next/image?url=%2Flogos%2Ffresco_hammer_logo.png&w=256&q=75
- Favicon: https://fresco.build/favicon.ico
- Social card (og:image): https://takeoffs-web-53qypoip5q-uw.a.run.app/logos/fresco_hammer_logo.png

## UI Components

- input: background=#FFFFFF, textColor=#1F2937, borderColor=#E3E6E9, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonPrimary: background=#15803D, textColor=#FFFFFF, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
- buttonSecondary: background=#2563EB, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

## Brand Personality

Tone: professional · Energy: medium · Audience: construction professionals and project managers

## Fresco Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fresco AI - ChatGPT for Construction**
  - Image: https://fresco-ai.com/logos/integrations/sharepoint_scroller.png
  - Source: https://fresco-ai.com/
- **Fresco AI - ChatGPT for Construction**
  - Image: https://fresco-ai.com/logos/integrations/cmic_scroller.png
  - Source: https://fresco-ai.com/
- **Fresco AI - ChatGPT for Construction**
  - Image: https://fresco-ai.com/logos/investors/signalfire_logo.png
  - Source: https://fresco-ai.com/
- **Fresco AI - ChatGPT for Construction**
  - Image: https://fresco-ai.com/logos/investors/hometeam_logo.png
  - Source: https://fresco-ai.com/
- **Fresco AI - ChatGPT for Construction**
  - Image: https://fresco-ai.com/logos/investors/yc_logo.png
  - Source: https://fresco-ai.com/
- **Fresco AI - ChatGPT for Construction**
  - Image: https://fresco-ai.com/logos/investors/bessemer_logo.png
  - Source: https://fresco-ai.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4B5563",
    "secondary": "#2563EB",
    "accent": "#15803D",
    "background": "#FFFFFF",
    "textPrimary": "#1F2937",
    "link": "#1F2937"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1F2937",
      "borderColor": "#E3E6E9",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#15803D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    },
    "buttonSecondary": {
      "background": "#2563EB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    }
  },
  "images": {
    "logo": "https://fresco.build/_next/image?url=%2Flogos%2Ffresco_hammer_logo.png&w=256&q=75",
    "favicon": "https://fresco.build/favicon.ico",
    "ogImage": "https://takeoffs-web-53qypoip5q-uw.a.run.app/logos/fresco_hammer_logo.png",
    "logoHref": "/",
    "logoAlt": "Fresco Logo - A modern construction management platform"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Fresco'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Early Access",
      "reasoning": "Button #2 ('Get Early Access') is the primary CTA due to its vibrant green color (#15803D), which stands out as a brand color and has action-oriented text encouraging user engagement."
    },
    "secondary": {
      "index": 2,
      "text": "Run Takeoff",
      "reasoning": "Button #3 ('Run Takeoff') is selected as the secondary CTA because it uses a different vibrant color (#2563EB) and offers a specific action related to the site's functionality."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction professionals and project managers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Fresco'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```