# Friday Brand Identity

A complete profile of **Friday**'s visual system — colors, typography, components, and personality — extracted from https://www.friday.so. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/friday
- Machine-readable JSON: https://characterquilt.com/branding/friday.json
- Per-page llms.txt: https://characterquilt.com/branding/friday/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4B2307 |
| Accent | #FFFFFF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #4B2307
- secondary: #190C02
- accent: #FFFFFF
- background: #000000
- textPrimary: #000000
- link: #072713

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.friday.so/_next/image?url=%2FFriday-logo.png&w=48&q=75
- Favicon: https://www.friday.so/favicon.ico
- Social card (og:image): https://friday.so/preview.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=12px, shadow=none
- buttonSecondary: background=#000000, textColor=#999999, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals using Gmail

## Friday Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Friday - The AI Email Client**
  - Image: https://mail.friday.so/preview.png
  - Source: https://mail.friday.so/
- **FAQ - Friday AI Assistant for Gmail**
  - Image: https://friday.so/preview.png
  - Source: https://www.friday.so/faq
- **Blog - Friday AI Assistant for Gmail**
  - Image: https://pbs.twimg.com/profile_images/1839366369193938944/yn9R45jR_400x400.jpg
  - Source: https://www.friday.so/blog
- **Weekly Friday-Ad magazine now available to read online | Friday-Ad Blog**
  - Image: https://blog.friday-ad.co.uk/wp-content/uploads/2020/03/Screen-Shot-2020-03-20-at-12.49.52.png
  - Source: https://blog.friday-ad.co.uk/never-miss-a-friday-ad-you-can-now-read-your-local-issue-online/
- **Friday Behavior Report | TPT**
  - Image: https://ecdn.teacherspayteachers.com/thumbitem/EDITABLE-Weekly-Friday-Report-Classroom-News-Behavior-English-and-Spanish-3413833-1657576561/original-3413833-1.jpg
  - Source: https://www.teacherspayteachers.com/browse?search=friday%20behavior%20report
- **Black Friday Landing Page Template - MailerLite**
  - Image: https://www.mailerlite.com/img/containers/assets/templates-landing-pages/black-friday.jpg/d239791fc6cb68772b6bffae02044e95.jpg
  - Source: https://www.mailerlite.com/templates/landing-pages/black-friday

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4B2307",
    "secondary": "#190C02",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#072713"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#999999",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.friday.so/_next/image?url=%2FFriday-logo.png&w=48&q=75",
    "favicon": "https://www.friday.so/favicon.ico",
    "ogImage": "https://friday.so/preview.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Friday'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is a strong call-to-action with action-oriented text, making it the primary CTA. It is also distinct with a rounded design and prominent placement."
    },
    "secondary": {
      "index": 0,
      "text": "Watch Demo",
      "reasoning": "The 'Watch Demo' button is from a different color group and serves as a secondary action, providing additional information without the same level of urgency as the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals using Gmail"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Friday'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```