# Frigade Brand Identity

A complete profile of **Frigade**'s visual system — colors, typography, components, and personality — extracted from https://frigade.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/frigade
- Machine-readable JSON: https://characterquilt.com/branding/frigade.json
- Per-page llms.txt: https://characterquilt.com/branding/frigade/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0155F8 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0000EE
- secondary: #0155F8
- accent: #0155F8
- background: #FFFFFF
- textPrimary: #1A233C
- link: #1A233C

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2095%2032%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2295%22%20height%3D%2232%22%20fill%3D%22none%22%20id%3D%22svg-1424240548_3035%22%3E%3Cpath%20d%3D%22M27.85%2011.1c0-.718.35-1.067%201.048-1.067.35%200%20.796.039%201.32.117l.368-1.96c-.62-.155-1.339-.233-2.154-.233-2.347%200-2.812%201.707-2.812%202.775v2.017h-1.397v1.998h1.397v8.11h2.23v-8.109h2.523V12.75H27.85V11.1Zm10.34%201.552c-1.183%200-2.464.35-3.802%201.067l-.136-.97h-1.998v10.108h2.231V15.6c1.125-.504%202.366-.757%203.706-.757v-2.191Zm3.965-1.513c.542-.544.542-1.552%200-2.076-.524-.523-1.494-.523-2.038%200-.252.253-.388.601-.388%201.028%200%20.427.136.776.389%201.048.543.524%201.513.524%202.037%200Zm.097%2011.718V12.749H40.02v10.108h2.23ZM53.215%2013.7c-1.106-.718-2.464-1.087-4.055-1.087-1.435%200-2.618.485-3.531%201.456-.911.95-1.377%202.21-1.377%203.743s.466%202.795%201.378%203.745c.912.95%202.095%201.435%203.531%201.435.678%200%201.474-.116%202.405-.329v.27c0%201.631-.64%202.232-2.192%202.232-1.01%200-2.056-.174-3.124-.523l-.66%201.707c1.204.465%202.523.698%203.977.698%202.872%200%204.23-1.357%204.23-4.229v-7.916c0-.562-.194-.97-.582-1.202Zm-3.938%207.371c-1.708%200-2.813-1.3-2.813-3.24%200-1.92%201.105-3.258%202.813-3.258.795%200%201.551.155%202.288.466v5.684a8.09%208.09%200%200%201-2.288.348Zm11.616-8.457c-1.534%200-3.105.33-4.714%201.009l.737%201.61c1.3-.505%202.503-.757%203.569-.757%201.222%200%201.766.699%201.766%202.31v.27c-.252%200-.834-.018-1.048-.018-3.415%200-5.394%201.202-5.394%203.22%200%201.707%201.262%202.755%203.26%202.755%201.26%200%202.348-.33%203.298-.99l.116.835H64.5v-6.053c0-2.794-1.202-4.191-3.608-4.191Zm-2.91%207.567c0-1.029%201.183-1.533%203.57-1.533h.698v1.823c-.68.466-1.824.815-2.657.815-1.069%200-1.612-.426-1.612-1.105Zm15.75-7.237c-.932-.214-1.727-.33-2.406-.33-1.436%200-2.619.485-3.531%201.455-.912.95-1.377%202.212-1.377%203.744%200%201.533.465%202.775%201.377%203.745.912.95%202.095%201.435%203.532%201.435%201.57%200%202.929-.349%204.054-1.066.387-.253.582-.64.582-1.204V8.443h-2.231v4.5Zm-2.29%208.09c-1.707%200-2.813-1.32-2.813-3.26%200-1.94%201.106-3.24%202.814-3.24.737%200%201.493.117%202.288.35v5.684a5.82%205.82%200%200%201-2.288.466Zm16.077-2.949c0-1.59-.387-2.89-1.144-3.919-.757-1.028-1.901-1.551-3.434-1.551-1.455%200-2.64.484-3.55%201.435-.912.951-1.378%202.211-1.378%203.763%200%201.533.466%202.795%201.378%203.764.91.951%202.114%201.436%203.589%201.436%201.339%200%202.696-.31%204.074-.912l-.738-1.63c-1.125.485-2.172.718-3.143.718-1.532%200-2.6-.873-2.89-2.405h7.236v-.699Zm-7.294-.93c.213-1.65%201.183-2.756%202.716-2.756%201.533%200%202.366%201.048%202.503%202.755h-5.22Z%22%20fill%3D%22%23002A7A%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M10.2%2015.055a6.111%206.111%200%200%200-1.755%203.626l5.394.032c.19%200%20.38-.02.566-.06h.004a2.706%202.706%200%200%200%202.136-2.58v-.067a2.704%202.704%200%200%200-2.138-2.649h-.003l-.003-.002a2.61%202.61%200%200%200-.543-.06%206.122%206.122%200%200%200-3.657%201.76ZM3.49%208.343A6.026%206.026%200%200%201%207.765%206.57l6.069.039h.002a2.71%202.71%200%200%201%20.002%205.418h-.002l-6.066-.038h-.003a7.298%207.298%200%200%200-5.176%202.145%207.365%207.365%200%200%200-.877%201.057v-2.568a6.03%206.03%200%200%201%201.774-4.28Z%22%20fill%3D%22%230155F8%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M3.49%2015.047a6.1%206.1%200%200%200-1.775%204.314v3.402a2.709%202.709%200%201%200%205.417-.043v-2.434h.003v-.291l.034-1.274a7.466%207.466%200%200%201%203.201-5.446l-2.601-.017h-.003a5.984%205.984%200%200%200-3.18.911c-.398.25-.766.544-1.097.878Z%22%20fill%3D%22%230155F8%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E
- Favicon: https://framerusercontent.com/images/Esij7jWcVhHHTUezkIsoA2vgzBY.png
- Social card (og:image): https://framerusercontent.com/assets/dhCEdfTYcVKUx6jLw2XuvhS6As.webp

## UI Components

- buttonPrimary: background=#0155F8, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FBFCFE, textColor=#0000EE, borderRadius=6px, shadow=rgba(164, 172, 185, 0.24) 0px 1px 2px 0px, rgba(18, 55, 105, 0.08) 0px 0px 0px 1px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Frigade Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Introducing Frigade AI: Intelligent Product Assistance | Frigade Engage Blog**
  - Image: https://framerusercontent.com/images/6qk8Pj5ILkrKQdsJ8XIDL4LvSAo.png?width=3848&height=2280
  - Source: https://frigade.com/engage/blog/introducing-frigade-ai-intelligent-product-assistance
- **Introducing ProductOnboarding.com | Frigade Engage Blog**
  - Image: https://framerusercontent.com/images/5cfzOKgJ9r7DYTHAol2yG9gr07w.png?width=2858&height=1846
  - Source: https://frigade.com/engage/blog/introducing-product-onboarding-com
- **Frigade Engage – The most powerful growth tool you'll never build**
  - Image: https://framerusercontent.com/images/X1PLlCscaqgnKAGZo6uLgNhro0.jpg?width=1900&height=1900
  - Source: https://frigade.com/engage
- **Blog | Frigade Engage**
  - Image: https://framerusercontent.com/images/9OJLjZfXmudFNXBjCjtFUJIKP8.png
  - Source: https://frigade.com/engage/blog
- **Blog | Frigade Engage**
  - Image: https://framerusercontent.com/images/KQ9I2HFU5GiHA2YhhHeSvEptFy0.png?width=2349&height=1379
  - Source: https://frigade.com/engage/blog
- **Blog | Frigade Engage**
  - Image: https://framerusercontent.com/images/r2yCyfUkUfnZzHZAgQQudS1L7LA.png?width=2400&height=1260
  - Source: https://frigade.com/engage/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#0155F8",
    "accent": "#0155F8",
    "background": "#FFFFFF",
    "textPrimary": "#1A233C",
    "link": "#1A233C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0155F8",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBFCFE",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(164, 172, 185, 0.24) 0px 1px 2px 0px, rgba(18, 55, 105, 0.08) 0px 0px 0px 1px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2095%2032%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2295%22%20height%3D%2232%22%20fill%3D%22none%22%20id%3D%22svg-1424240548_3035%22%3E%3Cpath%20d%3D%22M27.85%2011.1c0-.718.35-1.067%201.048-1.067.35%200%20.796.039%201.32.117l.368-1.96c-.62-.155-1.339-.233-2.154-.233-2.347%200-2.812%201.707-2.812%202.775v2.017h-1.397v1.998h1.397v8.11h2.23v-8.109h2.523V12.75H27.85V11.1Zm10.34%201.552c-1.183%200-2.464.35-3.802%201.067l-.136-.97h-1.998v10.108h2.231V15.6c1.125-.504%202.366-.757%203.706-.757v-2.191Zm3.965-1.513c.542-.544.542-1.552%200-2.076-.524-.523-1.494-.523-2.038%200-.252.253-.388.601-.388%201.028%200%20.427.136.776.389%201.048.543.524%201.513.524%202.037%200Zm.097%2011.718V12.749H40.02v10.108h2.23ZM53.215%2013.7c-1.106-.718-2.464-1.087-4.055-1.087-1.435%200-2.618.485-3.531%201.456-.911.95-1.377%202.21-1.377%203.743s.466%202.795%201.378%203.745c.912.95%202.095%201.435%203.531%201.435.678%200%201.474-.116%202.405-.329v.27c0%201.631-.64%202.232-2.192%202.232-1.01%200-2.056-.174-3.124-.523l-.66%201.707c1.204.465%202.523.698%203.977.698%202.872%200%204.23-1.357%204.23-4.229v-7.916c0-.562-.194-.97-.582-1.202Zm-3.938%207.371c-1.708%200-2.813-1.3-2.813-3.24%200-1.92%201.105-3.258%202.813-3.258.795%200%201.551.155%202.288.466v5.684a8.09%208.09%200%200%201-2.288.348Zm11.616-8.457c-1.534%200-3.105.33-4.714%201.009l.737%201.61c1.3-.505%202.503-.757%203.569-.757%201.222%200%201.766.699%201.766%202.31v.27c-.252%200-.834-.018-1.048-.018-3.415%200-5.394%201.202-5.394%203.22%200%201.707%201.262%202.755%203.26%202.755%201.26%200%202.348-.33%203.298-.99l.116.835H64.5v-6.053c0-2.794-1.202-4.191-3.608-4.191Zm-2.91%207.567c0-1.029%201.183-1.533%203.57-1.533h.698v1.823c-.68.466-1.824.815-2.657.815-1.069%200-1.612-.426-1.612-1.105Zm15.75-7.237c-.932-.214-1.727-.33-2.406-.33-1.436%200-2.619.485-3.531%201.455-.912.95-1.377%202.212-1.377%203.744%200%201.533.465%202.775%201.377%203.745.912.95%202.095%201.435%203.532%201.435%201.57%200%202.929-.349%204.054-1.066.387-.253.582-.64.582-1.204V8.443h-2.231v4.5Zm-2.29%208.09c-1.707%200-2.813-1.32-2.813-3.26%200-1.94%201.106-3.24%202.814-3.24.737%200%201.493.117%202.288.35v5.684a5.82%205.82%200%200%201-2.288.466Zm16.077-2.949c0-1.59-.387-2.89-1.144-3.919-.757-1.028-1.901-1.551-3.434-1.551-1.455%200-2.64.484-3.55%201.435-.912.951-1.378%202.211-1.378%203.763%200%201.533.466%202.795%201.378%203.764.91.951%202.114%201.436%203.589%201.436%201.339%200%202.696-.31%204.074-.912l-.738-1.63c-1.125.485-2.172.718-3.143.718-1.532%200-2.6-.873-2.89-2.405h7.236v-.699Zm-7.294-.93c.213-1.65%201.183-2.756%202.716-2.756%201.533%200%202.366%201.048%202.503%202.755h-5.22Z%22%20fill%3D%22%23002A7A%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M10.2%2015.055a6.111%206.111%200%200%200-1.755%203.626l5.394.032c.19%200%20.38-.02.566-.06h.004a2.706%202.706%200%200%200%202.136-2.58v-.067a2.704%202.704%200%200%200-2.138-2.649h-.003l-.003-.002a2.61%202.61%200%200%200-.543-.06%206.122%206.122%200%200%200-3.657%201.76ZM3.49%208.343A6.026%206.026%200%200%201%207.765%206.57l6.069.039h.002a2.71%202.71%200%200%201%20.002%205.418h-.002l-6.066-.038h-.003a7.298%207.298%200%200%200-5.176%202.145%207.365%207.365%200%200%200-.877%201.057v-2.568a6.03%206.03%200%200%201%201.774-4.28Z%22%20fill%3D%22%230155F8%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M3.49%2015.047a6.1%206.1%200%200%200-1.775%204.314v3.402a2.709%202.709%200%201%200%205.417-.043v-2.434h.003v-.291l.034-1.274a7.466%207.466%200%200%201%203.201-5.446l-2.601-.017h-.003a5.984%205.984%200%200%200-3.18.911c-.398.25-.766.544-1.097.878Z%22%20fill%3D%22%230155F8%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/Esij7jWcVhHHTUezkIsoA2vgzBY.png",
    "ogImage": "https://framerusercontent.com/assets/dhCEdfTYcVKUx6jLw2XuvhS6As.webp",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Frigade'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Accept",
      "reasoning": "Button #3 has a vibrant blue background (#0155F8), which is the brand color, making it stand out as the primary call-to-action. The text 'Accept' suggests an immediate action, reinforcing its primary status."
    },
    "secondary": {
      "index": 0,
      "text": "Get a Demo",
      "reasoning": "Button #0, 'Get a Demo', has a different background color (#FBFCFE) and serves as a secondary action, offering a less immediate but still important option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Frigade'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```