{
  "name": "Froda",
  "slug": "froda",
  "domain": "https://www.froda.se/en",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Suisseintl Book",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#3898EC",
      "secondary": "#7B9980",
      "accent": "#9469F0",
      "background": "#FFFFFF",
      "textPrimary": "#9469F0",
      "link": "#9469F0"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Suisseintl Book",
        "heading": "Suisseintl Book"
      },
      "fontStacks": {
        "heading": [
          "Suisseintl Book",
          "sans-serif"
        ],
        "body": [
          "Suisseintl Book",
          "sans-serif"
        ],
        "paragraph": [
          "Suisseintl Book",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "72px",
        "h2": "36px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "7px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderColor": null,
        "borderRadius": "7px",
        "borderRadiusCorners": {
          "topLeft": "7px",
          "topRight": "7px",
          "bottomRight": "7px",
          "bottomLeft": "7px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#9469F0",
        "textColor": "#FFFFFF",
        "borderRadius": "7px",
        "borderRadiusCorners": {
          "topLeft": "7px",
          "topRight": "7px",
          "bottomRight": "7px",
          "bottomLeft": "7px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#F4F4F4",
        "textColor": "#000000",
        "borderRadius": "7px",
        "borderRadiusCorners": {
          "topLeft": "7px",
          "topRight": "7px",
          "bottomRight": "7px",
          "bottomLeft": "7px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/65fda3cae5e5aa3fd9d608c8_Froda_Black_RGB.svg",
      "favicon": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/668d1d348a079b02ff2def95_favicon.png",
      "ogImage": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/671a2eea44cc8d2c0d07ad9b_opengraph.webp",
      "logoHref": "/en"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Froda'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Start here",
        "reasoning": "Button #2 has a vibrant brand color (#9469F0) and action-oriented text ('Start here'), making it the primary CTA."
      },
      "secondary": {
        "index": 8,
        "text": "Read about Application",
        "reasoning": "Button #0 has a different background color (#F4F4F4) and serves as a secondary action with less emphasis."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "entrepreneurs and small business owners"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 1,
          "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Froda'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/froda/a90b149dfd.webp",
      "alt": "Press | Froda's newsroom",
      "source_url": "https://www.froda.se/en/om-oss/press",
      "image_url": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/65f983464d1647d44ee3f48a_Froda%20Embedded.webp",
      "width": 3840,
      "height": 2160,
      "bytes": 40290,
      "query": "site:froda.se/en",
      "query_suffix": "site:froda.se/en"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/froda/bc47d7a663.webp",
      "alt": "Read Froda's article on: How small business owners can use AI",
      "source_url": "https://www.froda.se/en/artiklar/hur-smaforetagare-kan-anvanda-ai",
      "image_url": "https://cdn.prod.website-files.com/65e2fbeb386e84fece328b49/67d3ed80139800c8db09dfe7_artikel-finansiering-3-1.webp",
      "width": 1350,
      "height": 750,
      "bytes": 102318,
      "query": "site:froda.se/en blog",
      "query_suffix": "site:froda.se/en blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/froda/439c72c4c6.webp",
      "alt": "Read how Norrtelje Musteri Froda to grow",
      "source_url": "https://www.froda.se/en/foretagslan/framgangssagor/norrtelje-musteri",
      "image_url": "https://cdn.prod.website-files.com/65e2fbeb386e84fece328b49/66dadbfcf072700e6826eb50_Katarina%20pa%CC%8A%20bild%201.jpg",
      "width": 2048,
      "height": 1365,
      "bytes": 649965,
      "query": "site:froda.se/en",
      "query_suffix": "site:froda.se/en"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/froda/695b97cf6c.webp",
      "alt": "Event | The Future Female Founder",
      "source_url": "https://www.froda.se/en/om-oss/event/framtidens-kvinnliga-foretagare",
      "image_url": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/68c168851f1e7c07c3986d42_67c9a4b2264a7e0b325c51ec_w3vsvxp8mdzoreils0grzr.jpeg",
      "width": 1782,
      "height": 1188,
      "bytes": 164666,
      "query": "site:froda.se/en",
      "query_suffix": "site:froda.se/en"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/froda/aadf5f692d.webp",
      "alt": "Read how Upplands Honung Froda to grow",
      "source_url": "https://www.froda.se/en/foretagslan/framgangssagor/upplands-honung",
      "image_url": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/6737092e3f0c2f732e9981ad_Showcase%20H%20Unit.webp",
      "width": 1914,
      "height": 1086,
      "bytes": 52684,
      "query": "site:froda.se/en",
      "query_suffix": "site:froda.se/en"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/froda/2367ca1254.webp",
      "alt": "Froda and wamo partner to support Finnish small business owners",
      "source_url": "https://www.froda.se/en/press/press-releases/froda-och-wamo-ingaar-samarbete-foer-att-stoetta-finska-smaafoeretagare-3385998",
      "image_url": "https://cdn.prod.website-files.com/65e2fbeb386e84fece328b49/6822e1a775682651df35ae4d_fh6iiasu8owgcagyzs9lr6.jpeg",
      "width": 1782,
      "height": 1165,
      "bytes": 327860,
      "query": "site:froda.se/en",
      "query_suffix": "site:froda.se/en"
    }
  ],
  "font_resources": [
    {
      "family": "Suisseintl Book",
      "google_fonts_url": "https://fonts.google.com/specimen/Suisseintl+Book"
    },
    {
      "family": "Suisseintl Book",
      "google_fonts_url": "https://fonts.google.com/specimen/Suisseintl+Book"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Suisseintl+Book&family=Suisseintl+Book&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/froda",
  "agent_instructions": "You are designing or implementing in Froda's brand identity.\n\n# Brand profile\n- Company: Froda\n- Source: https://www.froda.se/en\n- Color scheme: light\n\n# Colors\n- primary: #3898EC\n- secondary: #7B9980\n- accent: #9469F0\n- background: #FFFFFF\n- textPrimary: #9469F0\n- link: #9469F0\n\n# Typography\n- primary: Suisseintl Book — https://fonts.google.com/specimen/Suisseintl+Book\n- heading: Suisseintl Book — https://fonts.google.com/specimen/Suisseintl+Book\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Suisseintl+Book&family=Suisseintl+Book&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=7px, shadow=none\n- buttonPrimary: background=#9469F0, textColor=#FFFFFF, borderRadius=7px, shadow=none\n- buttonSecondary: background=#F4F4F4, textColor=#000000, borderRadius=7px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: entrepreneurs and small business owners\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/froda.json",
  "page_markdown": "# Froda Brand Identity\n\nA complete profile of **Froda**'s visual system — colors, typography, components, and personality — extracted from https://www.froda.se/en. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/froda\n- Machine-readable JSON: https://characterquilt.com/branding/froda.json\n- Per-page llms.txt: https://characterquilt.com/branding/froda/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3898EC |\n| Accent | #9469F0 |\n| Body Font | Suisseintl Book |\n| Heading Font | Suisseintl Book |\n\n## Color Palette\n\n- primary: #3898EC\n- secondary: #7B9980\n- accent: #9469F0\n- background: #FFFFFF\n- textPrimary: #9469F0\n- link: #9469F0\n\n## Typography\n\n- primary: Suisseintl Book — https://fonts.google.com/specimen/Suisseintl+Book\n- heading: Suisseintl Book — https://fonts.google.com/specimen/Suisseintl+Book\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/65d358d428652e16ad733180/65fda3cae5e5aa3fd9d608c8_Froda_Black_RGB.svg\n- Favicon: https://cdn.prod.website-files.com/65d358d428652e16ad733180/668d1d348a079b02ff2def95_favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/65d358d428652e16ad733180/671a2eea44cc8d2c0d07ad9b_opengraph.webp\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=7px, shadow=none\n- buttonPrimary: background=#9469F0, textColor=#FFFFFF, borderRadius=7px, shadow=none\n- buttonSecondary: background=#F4F4F4, textColor=#000000, borderRadius=7px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: entrepreneurs and small business owners\n\n## Froda Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Press | Froda's newsroom**\n  - Image: https://cdn.prod.website-files.com/65d358d428652e16ad733180/65f983464d1647d44ee3f48a_Froda%20Embedded.webp\n  - Source: https://www.froda.se/en/om-oss/press\n- **Read Froda's article on: How small business owners can use AI**\n  - Image: https://cdn.prod.website-files.com/65e2fbeb386e84fece328b49/67d3ed80139800c8db09dfe7_artikel-finansiering-3-1.webp\n  - Source: https://www.froda.se/en/artiklar/hur-smaforetagare-kan-anvanda-ai\n- **Read how Norrtelje Musteri Froda to grow**\n  - Image: https://cdn.prod.website-files.com/65e2fbeb386e84fece328b49/66dadbfcf072700e6826eb50_Katarina%20pa%CC%8A%20bild%201.jpg\n  - Source: https://www.froda.se/en/foretagslan/framgangssagor/norrtelje-musteri\n- **Event | The Future Female Founder**\n  - Image: https://cdn.prod.website-files.com/65d358d428652e16ad733180/68c168851f1e7c07c3986d42_67c9a4b2264a7e0b325c51ec_w3vsvxp8mdzoreils0grzr.jpeg\n  - Source: https://www.froda.se/en/om-oss/event/framtidens-kvinnliga-foretagare\n- **Read how Upplands Honung Froda to grow**\n  - Image: https://cdn.prod.website-files.com/65d358d428652e16ad733180/6737092e3f0c2f732e9981ad_Showcase%20H%20Unit.webp\n  - Source: https://www.froda.se/en/foretagslan/framgangssagor/upplands-honung\n- **Froda and wamo partner to support Finnish small business owners**\n  - Image: https://cdn.prod.website-files.com/65e2fbeb386e84fece328b49/6822e1a775682651df35ae4d_fh6iiasu8owgcagyzs9lr6.jpeg\n  - Source: https://www.froda.se/en/press/press-releases/froda-och-wamo-ingaar-samarbete-foer-att-stoetta-finska-smaafoeretagare-3385998\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Suisseintl Book\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#3898EC\",\n    \"secondary\": \"#7B9980\",\n    \"accent\": \"#9469F0\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#9469F0\",\n    \"link\": \"#9469F0\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Suisseintl Book\",\n      \"heading\": \"Suisseintl Book\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Suisseintl Book\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Suisseintl Book\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Suisseintl Book\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"72px\",\n      \"h2\": \"36px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"7px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": null,\n      \"borderRadius\": \"7px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"7px\",\n        \"topRight\": \"7px\",\n        \"bottomRight\": \"7px\",\n        \"bottomLeft\": \"7px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#9469F0\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"7px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"7px\",\n        \"topRight\": \"7px\",\n        \"bottomRight\": \"7px\",\n        \"bottomLeft\": \"7px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F4F4F4\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"7px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"7px\",\n        \"topRight\": \"7px\",\n        \"bottomRight\": \"7px\",\n        \"bottomLeft\": \"7px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/65d358d428652e16ad733180/65fda3cae5e5aa3fd9d608c8_Froda_Black_RGB.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/65d358d428652e16ad733180/668d1d348a079b02ff2def95_favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/65d358d428652e16ad733180/671a2eea44cc8d2c0d07ad9b_opengraph.webp\",\n    \"logoHref\": \"/en\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #1 because it is visible, located in the header, and matches the brand name 'Froda'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Start here\",\n      \"reasoning\": \"Button #2 has a vibrant brand color (#9469F0) and action-oriented text ('Start here'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 8,\n      \"text\": \"Read about Application\",\n      \"reasoning\": \"Button #0 has a different background color (#F4F4F4) and serves as a secondary action with less emphasis.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"entrepreneurs and small business owners\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, and matches the brand name 'Froda'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}