# Froda Brand Identity

A complete profile of **Froda**'s visual system — colors, typography, components, and personality — extracted from https://www.froda.se/en. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/froda
- Machine-readable JSON: https://characterquilt.com/branding/froda.json
- Per-page llms.txt: https://characterquilt.com/branding/froda/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #9469F0 |
| Body Font | Suisseintl Book |
| Heading Font | Suisseintl Book |

## Color Palette

- primary: #3898EC
- secondary: #7B9980
- accent: #9469F0
- background: #FFFFFF
- textPrimary: #9469F0
- link: #9469F0

## Typography

- primary: Suisseintl Book — https://fonts.google.com/specimen/Suisseintl+Book
- heading: Suisseintl Book — https://fonts.google.com/specimen/Suisseintl+Book

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65d358d428652e16ad733180/65fda3cae5e5aa3fd9d608c8_Froda_Black_RGB.svg
- Favicon: https://cdn.prod.website-files.com/65d358d428652e16ad733180/668d1d348a079b02ff2def95_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/65d358d428652e16ad733180/671a2eea44cc8d2c0d07ad9b_opengraph.webp

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=7px, shadow=none
- buttonPrimary: background=#9469F0, textColor=#FFFFFF, borderRadius=7px, shadow=none
- buttonSecondary: background=#F4F4F4, textColor=#000000, borderRadius=7px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: entrepreneurs and small business owners

## Froda Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Press | Froda's newsroom**
  - Image: https://cdn.prod.website-files.com/65d358d428652e16ad733180/65f983464d1647d44ee3f48a_Froda%20Embedded.webp
  - Source: https://www.froda.se/en/om-oss/press
- **Read Froda's article on: How small business owners can use AI**
  - Image: https://cdn.prod.website-files.com/65e2fbeb386e84fece328b49/67d3ed80139800c8db09dfe7_artikel-finansiering-3-1.webp
  - Source: https://www.froda.se/en/artiklar/hur-smaforetagare-kan-anvanda-ai
- **Read how Norrtelje Musteri Froda to grow**
  - Image: https://cdn.prod.website-files.com/65e2fbeb386e84fece328b49/66dadbfcf072700e6826eb50_Katarina%20pa%CC%8A%20bild%201.jpg
  - Source: https://www.froda.se/en/foretagslan/framgangssagor/norrtelje-musteri
- **Event | The Future Female Founder**
  - Image: https://cdn.prod.website-files.com/65d358d428652e16ad733180/68c168851f1e7c07c3986d42_67c9a4b2264a7e0b325c51ec_w3vsvxp8mdzoreils0grzr.jpeg
  - Source: https://www.froda.se/en/om-oss/event/framtidens-kvinnliga-foretagare
- **Read how Upplands Honung Froda to grow**
  - Image: https://cdn.prod.website-files.com/65d358d428652e16ad733180/6737092e3f0c2f732e9981ad_Showcase%20H%20Unit.webp
  - Source: https://www.froda.se/en/foretagslan/framgangssagor/upplands-honung
- **Froda and wamo partner to support Finnish small business owners**
  - Image: https://cdn.prod.website-files.com/65e2fbeb386e84fece328b49/6822e1a775682651df35ae4d_fh6iiasu8owgcagyzs9lr6.jpeg
  - Source: https://www.froda.se/en/press/press-releases/froda-och-wamo-ingaar-samarbete-foer-att-stoetta-finska-smaafoeretagare-3385998

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisseintl Book",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#7B9980",
    "accent": "#9469F0",
    "background": "#FFFFFF",
    "textPrimary": "#9469F0",
    "link": "#9469F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisseintl Book",
      "heading": "Suisseintl Book"
    },
    "fontStacks": {
      "heading": [
        "Suisseintl Book",
        "sans-serif"
      ],
      "body": [
        "Suisseintl Book",
        "sans-serif"
      ],
      "paragraph": [
        "Suisseintl Book",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "7px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#9469F0",
      "textColor": "#FFFFFF",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F4",
      "textColor": "#000000",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/65fda3cae5e5aa3fd9d608c8_Froda_Black_RGB.svg",
    "favicon": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/668d1d348a079b02ff2def95_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/671a2eea44cc8d2c0d07ad9b_opengraph.webp",
    "logoHref": "/en"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Froda'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start here",
      "reasoning": "Button #2 has a vibrant brand color (#9469F0) and action-oriented text ('Start here'), making it the primary CTA."
    },
    "secondary": {
      "index": 8,
      "text": "Read about Application",
      "reasoning": "Button #0 has a different background color (#F4F4F4) and serves as a secondary action with less emphasis."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "entrepreneurs and small business owners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Froda'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```