# FullSeam Brand Identity

A complete profile of **FullSeam**'s visual system — colors, typography, components, and personality — extracted from https://www.fullseam.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fullseam
- Machine-readable JSON: https://characterquilt.com/branding/fullseam.json
- Per-page llms.txt: https://characterquilt.com/branding/fullseam/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5B4F9E |
| Accent | #2CA01C |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #5B4F9E
- secondary: #99A1AF
- accent: #2CA01C
- background: #F8F7F4
- textPrimary: #1C1917
- link: #2CA01C

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: https://fullseam.com/fullseam-logo-black.svg
- Favicon: https://fullseam.com/favicon.svg
- Social card (og:image): https://fullseam.com/og-default.png

## UI Components

- buttonPrimary: background=#1C1917, textColor=#F8F7F4, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1C1917, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## FullSeam Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **FullSeam — Case Studies**
  - Image: https://fullseam.com/og-default.png
  - Source: https://fullseam.com/case-studies
- **FullSeam — Your AI-Powered Finance and Accounting Teammate**
  - Image: https://fullseam.com/logos/integrations/xero.jpg
  - Source: https://fullseam.com/
- **FullSeam — Case Studies**
  - Image: https://fullseam.com/fullseamxdeferred.png
  - Source: https://fullseam.com/case-studies
- **FullSeam — Case Studies**
  - Image: https://fullseam.com/fullseamxbelfry.png
  - Source: https://fullseam.com/case-studies
- **FullSeam — Case Studies**
  - Image: https://fullseam.com/soc2-badge.png
  - Source: https://fullseam.com/case-studies
- **FullSeam — Your AI-Powered Finance and Accounting Teammate**
  - Image: https://fullseam.com/logos/integrations/quickbooks.png
  - Source: https://fullseam.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    },
    {
      "family": "Space Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#5B4F9E",
    "secondary": "#99A1AF",
    "accent": "#2CA01C",
    "background": "#F8F7F4",
    "textPrimary": "#1C1917",
    "link": "#2CA01C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Space Mono",
        "monospace"
      ],
      "body": [
        "Outfit",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "38px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C1917",
      "textColor": "#F8F7F4",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1C1917",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://fullseam.com/fullseam-logo-black.svg",
    "favicon": "https://fullseam.com/favicon.svg",
    "ogImage": "https://fullseam.com/og-default.png",
    "logoHref": "/",
    "logoAlt": "FullSeam"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'FullSeam'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo →",
      "reasoning": "Button #0 has a dark background (#1C1917) with contrasting text, making it stand out as a primary CTA. The text 'Book a Demo →' is action-oriented, indicating a primary action."
    },
    "secondary": {
      "index": 4,
      "text": "Review",
      "reasoning": "Button #4 has a light background (#FFFFFF) and serves as a secondary action with the text 'Review', which is less prominent than booking a demo."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'FullSeam'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```