# Function Health Brand Identity A complete profile of **Function Health**'s visual system — colors, typography, components, and personality — extracted from https://www.functionhealth.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/function-health - Machine-readable JSON: https://characterquilt.com/branding/function-health.json - Per-page llms.txt: https://characterquilt.com/branding/function-health/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FEF9EF | | Accent | #B05A36 | | Body Font | Arial | | Heading Font | Financier Display | ## Color Palette - primary: #FEF9EF - secondary: #F5EEE1 - accent: #B05A36 - background: #FEF9EF - textPrimary: #2A2B2F - link: #B05A36 ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: Financier Display — https://fonts.google.com/specimen/Financier+Display ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/68823b2fd9cc28b78fb3ee65/69710ea94b3b07ac1965f017_Favicon.png - Social card (og:image): https://cdn.prod.website-files.com/68823b2fd9cc28b78fb3ee65/6917a20e06dfd004f71f8f66_Open%20Graph_alt.png ## UI Components - input: background=#FFFFFF, textColor=#2A2B2F, borderColor=#808988, borderRadius=1920px, shadow=none - buttonPrimary: background=#B05A36, textColor=#FEF9EF, borderRadius=40px, shadow=none - buttonSecondary: background=#FEF9EF, textColor=#B05A36, borderColor=#B05A36, borderRadius=40px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: health-conscious individuals ## Function Health Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Louisa Nicola community | Function Health** - Image: https://cdn.prod.website-files.com/68c20d86ca77fd93c122f433/69091476168079c121aa08b5_68eecb43bfe267bcc6b5e054_68a38acc4dafe5b883c42c87_689b51c7564a59d60633ff79_Louisa%25252520Nicola%25252520Headshot.jpeg - Source: https://www.functionhealth.com/tcm/louisanicola - **The silent issues Emeline couldn't feel | Function** - Image: https://cdn.prod.website-files.com/68c20d86ca77fd93c122f433/69b46d03a1e464f83577a223_Blog_Emily.webp - Source: https://www.functionhealth.com/article/emelinesfunctionstory - **What We Test | Function** - Image: https://cdn.prod.website-files.com/68c20d86ca77fd93c122f433/6900fafe44d3407b89aee3e2_100healthyyears.webp - Source: https://www.functionhealth.com/what-we-test - **A genetic risk with no quick fix—why mindset is everything | Function** - Image: https://cdn.prod.website-files.com/68c20d86ca77fd93c122f433/69b46d7b020cc2908f49426c_Blog_GeneticRisk.webp - Source: https://www.functionhealth.com/article/guhans-function-story - **She was told it was “just menopause.” Her heart said otherwise. | Function** - Image: https://cdn.prod.website-files.com/68c20d86ca77fd93c122f433/69dcf43437a20c7c12a36627_02039_Kim_Kitchen%20Gardyn.jpg - Source: https://www.functionhealth.com/article/kimsfunctionstory - **Danielle's Function Story | Function** - Image: https://cdn.prod.website-files.com/68c20d86ca77fd93c122f433/69b46ead9e047ba012718dc0_Blog_Danielle.webp - Source: https://www.functionhealth.com/article/danielles-function-story ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Arial", "role": "body" }, { "family": "Ftbase", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Inter", "role": "body" }, { "family": "Financier Display", "role": "heading" } ], "colors": { "primary": "#FEF9EF", "secondary": "#F5EEE1", "accent": "#B05A36", "background": "#FEF9EF", "textPrimary": "#2A2B2F", "link": "#B05A36" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "Financier Display" }, "fontStacks": { "heading": [ "Financier Display", "Times New Roman", "sans-serif" ], "body": [ "Ftbase", "Arial", "sans-serif" ], "paragraph": [ "Financier Display", "Times New Roman", "sans-serif" ] }, "fontSizes": { "h1": "80px", "h2": "64px", "body": "34.4px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#2A2B2F", "borderColor": "#808988", "borderRadius": "1920px", "borderRadiusCorners": { "topLeft": "1920px", "topRight": "1920px", "bottomRight": "1920px", "bottomLeft": "1920px" }, "shadow": "none" }, "buttonPrimary": { "background": "#B05A36", "textColor": "#FEF9EF", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FEF9EF", "textColor": "#B05A36", "borderColor": "#B05A36", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cdn.prod.website-files.com/68823b2fd9cc28b78fb3ee65/69710ea94b3b07ac1965f017_Favicon.png", "ogImage": "https://cdn.prod.website-files.com/68823b2fd9cc28b78fb3ee65/6917a20e06dfd004f71f8f66_Open%20Graph_alt.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Function'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start testing", "reasoning": "Button #0 has a vibrant brand color (#B05A36) and action-oriented text ('Start testing'), making it the primary CTA." }, "secondary": { "index": 5, "text": "See how it works", "reasoning": "Button #5 has a different background color (#FEF9EF) and serves as a secondary action ('See how it works'), complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "health-conscious individuals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Function'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```