# Fusion Charts Brand Identity

A complete profile of **Fusion Charts**'s visual system — colors, typography, components, and personality — extracted from https://fusioncharts.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fusion-charts
- Machine-readable JSON: https://characterquilt.com/branding/fusion-charts.json
- Per-page llms.txt: https://characterquilt.com/branding/fusion-charts/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3971C0 |
| Accent | #66D6CC |
| Body Font | Arial |
| Heading Font | Google Sans |

## Color Palette

- primary: #3971C0
- secondary: #66D6CC
- accent: #66D6CC
- background: #F7F5F0
- textPrimary: #000000
- link: #75C3BC

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Google Sans — https://fonts.google.com/specimen/Google+Sans

## Visual Assets

- Logo: http://wp.fusioncharts.com/wp-content/uploads/2026/04/fusion-logo-white.png
- Favicon: https://www.fusioncharts.com/wp-content/uploads/2026/03/favicon-32x32-1.png
- Social card (og:image): https://www.fusioncharts.com/wp-content/uploads/2026/04/Home_page_OG_Image.png

## UI Components

- buttonPrimary: background=#66D6CC, textColor=#3971C0, borderRadius=4px, shadow=none
- buttonSecondary: background=#3971C0, textColor=#FFFFFF, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and businesses looking for data visualization solutions

## Fusion Charts Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Build Powerful Charts: Top 13 React Chart Library in 2024**
  - Image: https://raw.githubusercontent.com/wuba/wrn-echarts/main/screenshots/example.jpg
  - Source: https://www.fusioncharts.com/blog/top-react-chart-library/
- **The Top 10 Most-Read Blog Posts of 2022**
  - Image: https://www.fusioncharts.com/blog/wp-content/uploads/2023/01/image9.jpg
  - Source: https://www.fusioncharts.com/blog/most-read-blog-posts/
- **The Top 10 Most-Read Blog Posts of 2022**
  - Image: https://www.fusioncharts.com/blog/wp-content/uploads/2023/01/image10-1-1024x536.png
  - Source: https://www.fusioncharts.com/blog/most-read-blog-posts/
- **Export a Dashboard | FusionCharts**
  - Image: https://www.fusioncharts.com/dev/images/export-a-dashboard-image-2.png
  - Source: https://www.fusioncharts.com/dev/exporting-charts/using-fusionexport/tutorials/export-a-dashboard
- **Meet FusionGrid: The Best JavaScript Data Grid 2026**
  - Image: https://www.fusioncharts.com/blog/meet-fusiongrid/microsoftteams-image_1_vprvlt/
  - Source: https://www.fusioncharts.com/blog/meet-fusiongrid/
- **20 Best JavaScript Data Visualization Libraries in 2026**
  - Image: https://www.fusioncharts.com/blog/wp-content/uploads/2022/09/Why-is-Recharts-Considered-a-Solid-Data-Visualization-Library.jpg
  - Source: https://www.fusioncharts.com/blog/best-javascript-data-visualization-libraries-2/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Google Sans",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3971C0",
    "secondary": "#66D6CC",
    "accent": "#66D6CC",
    "background": "#F7F5F0",
    "textPrimary": "#000000",
    "link": "#75C3BC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Google Sans"
    },
    "fontStacks": {
      "heading": [
        "Google Sans",
        "Inter",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Google Sans",
        "Inter",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Google Sans",
        "Inter",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#66D6CC",
      "textColor": "#3971C0",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3971C0",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "http://wp.fusioncharts.com/wp-content/uploads/2026/04/fusion-logo-white.png",
    "favicon": "https://www.fusioncharts.com/wp-content/uploads/2026/03/favicon-32x32-1.png",
    "ogImage": "https://www.fusioncharts.com/wp-content/uploads/2026/04/Home_page_OG_Image.png",
    "logoHref": "https://www.fusioncharts.com/",
    "logoAlt": "Fusioncharts"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Fusioncharts'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Buy Now",
      "reasoning": "Button #0 'Buy Now' uses a vibrant brand color (#66D6CC) and has strong action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 10,
      "text": "Explore Charts",
      "reasoning": "Button #4 'Explore Charts' uses a different vibrant color (#3971C0) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and businesses looking for data visualization solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Fusioncharts'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```