# Fuzzwich Brand Identity

A complete profile of **Fuzzwich**'s visual system — colors, typography, components, and personality — extracted from http://fuzzwich.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fuzzwich
- Machine-readable JSON: https://characterquilt.com/branding/fuzzwich.json
- Per-page llms.txt: https://characterquilt.com/branding/fuzzwich/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E84747 |
| Accent | #FF9900 |
| Body Font | Ubuntu |
| Heading Font | Francois One |

## Color Palette

- primary: #E84747
- secondary: #1EA0C3
- accent: #FF9900
- background: #EDEDEF
- textPrimary: #333333
- link: #FF9900

## Typography

- primary: Ubuntu — https://fonts.google.com/specimen/Ubuntu
- heading: Francois One — https://fonts.google.com/specimen/Francois+One

## Visual Assets

- Logo: https://www.fuzzwich.com/wp-content/uploads/logo.png
- Favicon: https://www.fuzzwich.com/wp-content/uploads/icon.png
- Social card (og:image): https://www.fuzzwich.com/wp-content/uploads/logo.png

## Brand Personality

Tone: professional · Energy: medium · Audience: gamblers and casino enthusiasts in Spain

## Fuzzwich Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Guía completa de apuestas y casinos online en España**
  - Image: https://www.fuzzwich.com/wp-content/uploads/limites-jugadores-high-roller-scaled.jpg
  - Source: https://www.fuzzwich.com/
- **Guía de las variantes de ruleta más populares en casinos españoles**
  - Image: https://www.fuzzwich.com/wp-content/uploads/variantes-populares-ruleta-scaled.jpg
  - Source: https://www.fuzzwich.com/variantes-populares-de-ruleta/
- **Guía de apuestas de margen en baloncesto para jugadores españoles**
  - Image: https://www.fuzzwich.com/wp-content/uploads/apuestas-margen-en-baloncesto.jpg
  - Source: https://www.fuzzwich.com/apuestas-de-margen-en-baloncesto/
- **Guía completa de apuestas y casinos online en España**
  - Image: https://www.fuzzwich.com/wp-content/uploads/bonos-de-bienvenida-apuestas.jpg
  - Source: https://www.fuzzwich.com/
- **Guía para entender el margen de casas de apuestas en España**
  - Image: https://www.fuzzwich.com/wp-content/uploads/calcular-margen-casa.jpg
  - Source: https://www.fuzzwich.com/como-calcular-el-margen-de-la-casa-de-apuestas/
- **Licencias y protección: Ventajas de los casinos online europeos**
  - Image: https://www.fuzzwich.com/wp-content/uploads/casinos-europeos-licencias.jpg
  - Source: https://www.fuzzwich.com/casinos-online-europeos-destacan-por-sus-licencias-y-seguridad/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Francois One",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E84747",
    "secondary": "#1EA0C3",
    "accent": "#FF9900",
    "background": "#EDEDEF",
    "textPrimary": "#333333",
    "link": "#FF9900"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Ubuntu",
      "heading": "Francois One"
    },
    "fontStacks": {
      "heading": [
        "Francois One",
        "arial",
        "helvetica",
        "sans-serif"
      ],
      "body": [
        "Ubuntu",
        "arial",
        "helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Ubuntu",
        "arial",
        "helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "28px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {},
  "images": {
    "logo": "https://www.fuzzwich.com/wp-content/uploads/logo.png",
    "favicon": "https://www.fuzzwich.com/wp-content/uploads/icon.png",
    "ogImage": "https://www.fuzzwich.com/wp-content/uploads/logo.png",
    "logoHref": "https://www.fuzzwich.com/",
    "logoAlt": "Bono Diario"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, links to the homepage, and matches the brand inferred from the URL and page context.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "gamblers and casino enthusiasts in Spain"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, links to the homepage, and matches the brand inferred from the URL and page context.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```