{
  "name": "Gainful",
  "slug": "gainful",
  "domain": "https://gainful.com/",
  "sources": [
    "yc"
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        "role": "display"
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      "secondary": "#9CA3AF",
      "accent": "#ECFF7A",
      "background": "#FFFFFF",
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      "fontFamilies": {
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        "heading": "Halyard Display"
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        "body": [
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    "spacing": {
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      "borderRadius": "8px"
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    "components": {},
    "images": {
      "logo": "https://www.gainful.com/cdn/shop/files/Wordmark.svg?crop=center&format=webp&height=30&v=1720626898&width=130",
      "favicon": "https://www.gainful.com/cdn/shop/files/logo_square.7f256a1c.svg?crop=center&height=32&v=1723210573&width=32",
      "ogImage": "http://www.gainful.com/cdn/shop/files/gainful.png?v=1745258832",
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      "logoAlt": "Gainful"
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      "confidence": 0.95,
      "source": "llm"
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "health-conscious consumers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.5,
      "colors": 0.9,
      "overall": 0.7
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      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
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      "buttonClassification": {
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        "llmSucceeded": true
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      "alt": "How Long Does Pre-Workout Last? – Gainful",
      "source_url": "https://www.gainful.com/blogs/exercise/how-long-does-pre-workout-last?srsltid=AfmBOoq6bpgrmsBfRmzwvq0FgYBln-O82BozwW61kXTZEW-JpaccReia",
      "image_url": "http://www.gainful.com/cdn/shop/articles/pexels-william-choquette-1954524.jpg?v=1755254540",
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      "alt": "Best Protein Powder: 5 Reasons Gainful Is The Obvious Choice",
      "source_url": "https://www.gainful.com/blogs/protein/best-protein-powder-5-reasons-gainful-protein-is-the-obvious-choice?srsltid=AfmBOooLG1XVQRWDr-YhCErZl_18tBytHuZbu69MITgoEzaPAFbXC-Lo",
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      "alt": "Why Pre-Workout Makes Your Skin Tingle – Gainful",
      "source_url": "https://www.gainful.com/blogs/nutrition/skin-itchy-after-pre-workout?srsltid=AfmBOopErrbod39opuUa3AyZbn9RRDjEmTPHVHR0pKrswIV5UDeSyKmG",
      "image_url": "http://www.gainful.com/cdn/shop/articles/pexels-the-lazy-artist-gallery-1302925.jpg?v=1755254810",
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      "alt": "Tabata vs. HIIT: How These Workouts Differ – Gainful",
      "source_url": "https://www.gainful.com/blogs/exercise/tabata-vs-hiit-how-these-workouts-differ?srsltid=AfmBOopJTU3o8yNUVwNtv0qFc1RSNRH42LH77X3UwLQR4VY9bort0536",
      "image_url": "http://www.gainful.com/cdn/shop/articles/Blog_-_What_is_HIIT_8696320f-ef7e-42b7-91a5-6da2a2c52205.jpg?v=1755257842",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/gainful/036f8db4c2.webp",
      "alt": "Summer Smoothie Recipe Round-Up: Refreshing & Healthy Ideas – Gainful",
      "source_url": "https://www.gainful.com/blogs/gainful-recipes/summer-smoothie-recipe-round-up?srsltid=AfmBOorW6ehAbuJBxA17z9Zy4-A9KUlWOnv1xlMsqpWlv-uXR2oEYuY8",
      "image_url": "https://cdn.shopify.com/s/files/1/0628/6475/2779/files/blog-image-1748512146055_jpg.png?v=1748512148",
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      "alt": "Gainful Recipes",
      "source_url": "https://www.gainful.com/blogs/gainful-recipes?srsltid=AfmBOooecK7ME4nO61GpMioLTwXj66meILuoGdS4ixvxnzsnRkIjRnCc",
      "image_url": "https://www.gainful.com/cdn/shop/articles/HEADER_IMAGE_091521_Blog_FallRecipes_700x.png?v=1771970203",
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      "query": "site:gainful.com blog",
      "query_suffix": "site:gainful.com blog"
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  "font_resources": [
    {
      "family": "Halyard Display",
      "google_fonts_url": "https://fonts.google.com/specimen/Halyard+Display"
    },
    {
      "family": "Halyard Display",
      "google_fonts_url": "https://fonts.google.com/specimen/Halyard+Display"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Halyard+Display&family=Halyard+Display&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/gainful",
  "agent_instructions": "You are designing or implementing in Gainful's brand identity.\n\n# Brand profile\n- Company: Gainful\n- Source: https://gainful.com/\n- Color scheme: light\n\n# Colors\n- primary: #1E534D\n- secondary: #9CA3AF\n- accent: #ECFF7A\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #ECFF7A\n\n# Typography\n- primary: Halyard Display — https://fonts.google.com/specimen/Halyard+Display\n- heading: Halyard Display — https://fonts.google.com/specimen/Halyard+Display\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Halyard+Display&family=Halyard+Display&display=swap\">\n\n# UI Components\n\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: health-conscious consumers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/gainful.json",
  "page_markdown": "# Gainful Brand Identity\n\nA complete profile of **Gainful**'s visual system — colors, typography, components, and personality — extracted from https://gainful.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/gainful\n- Machine-readable JSON: https://characterquilt.com/branding/gainful.json\n- Per-page llms.txt: https://characterquilt.com/branding/gainful/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #1E534D |\n| Accent | #ECFF7A |\n| Body Font | Halyard Display |\n| Heading Font | Halyard Display |\n\n## Color Palette\n\n- primary: #1E534D\n- secondary: #9CA3AF\n- accent: #ECFF7A\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #ECFF7A\n\n## Typography\n\n- primary: Halyard Display — https://fonts.google.com/specimen/Halyard+Display\n- heading: Halyard Display — https://fonts.google.com/specimen/Halyard+Display\n\n## Visual Assets\n\n- Logo: https://www.gainful.com/cdn/shop/files/Wordmark.svg?crop=center&format=webp&height=30&v=1720626898&width=130\n- Favicon: https://www.gainful.com/cdn/shop/files/logo_square.7f256a1c.svg?crop=center&height=32&v=1723210573&width=32\n- Social card (og:image): http://www.gainful.com/cdn/shop/files/gainful.png?v=1745258832\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: health-conscious consumers\n\n## Gainful Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **How Long Does Pre-Workout Last? – Gainful**\n  - Image: http://www.gainful.com/cdn/shop/articles/pexels-william-choquette-1954524.jpg?v=1755254540\n  - Source: https://www.gainful.com/blogs/exercise/how-long-does-pre-workout-last?srsltid=AfmBOoq6bpgrmsBfRmzwvq0FgYBln-O82BozwW61kXTZEW-JpaccReia\n- **Best Protein Powder: 5 Reasons Gainful Is The Obvious Choice**\n  - Image: https://cdn.shopify.com/s/files/1/0628/6475/2779/files/blog-image-1738091347203_jpg.png?v=1738091349\n  - Source: https://www.gainful.com/blogs/protein/best-protein-powder-5-reasons-gainful-protein-is-the-obvious-choice?srsltid=AfmBOooLG1XVQRWDr-YhCErZl_18tBytHuZbu69MITgoEzaPAFbXC-Lo\n- **Why Pre-Workout Makes Your Skin Tingle – Gainful**\n  - Image: http://www.gainful.com/cdn/shop/articles/pexels-the-lazy-artist-gallery-1302925.jpg?v=1755254810\n  - Source: https://www.gainful.com/blogs/nutrition/skin-itchy-after-pre-workout?srsltid=AfmBOopErrbod39opuUa3AyZbn9RRDjEmTPHVHR0pKrswIV5UDeSyKmG\n- **Tabata vs. HIIT: How These Workouts Differ – Gainful**\n  - Image: http://www.gainful.com/cdn/shop/articles/Blog_-_What_is_HIIT_8696320f-ef7e-42b7-91a5-6da2a2c52205.jpg?v=1755257842\n  - Source: https://www.gainful.com/blogs/exercise/tabata-vs-hiit-how-these-workouts-differ?srsltid=AfmBOopJTU3o8yNUVwNtv0qFc1RSNRH42LH77X3UwLQR4VY9bort0536\n- **Summer Smoothie Recipe Round-Up: Refreshing & Healthy Ideas – Gainful**\n  - Image: https://cdn.shopify.com/s/files/1/0628/6475/2779/files/blog-image-1748512146055_jpg.png?v=1748512148\n  - Source: https://www.gainful.com/blogs/gainful-recipes/summer-smoothie-recipe-round-up?srsltid=AfmBOorW6ehAbuJBxA17z9Zy4-A9KUlWOnv1xlMsqpWlv-uXR2oEYuY8\n- **Gainful Recipes**\n  - Image: https://www.gainful.com/cdn/shop/articles/HEADER_IMAGE_091521_Blog_FallRecipes_700x.png?v=1771970203\n  - Source: https://www.gainful.com/blogs/gainful-recipes?srsltid=AfmBOooecK7ME4nO61GpMioLTwXj66meILuoGdS4ixvxnzsnRkIjRnCc\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Halyard Display\",\n      \"role\": \"display\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#1E534D\",\n    \"secondary\": \"#9CA3AF\",\n    \"accent\": \"#ECFF7A\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#ECFF7A\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Halyard Display\",\n      \"heading\": \"Halyard Display\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Halyard Display\"\n      ],\n      \"body\": [\n        \"Halyard Display\"\n      ],\n      \"paragraph\": [\n        \"Halyard Display\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"20px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {},\n  \"images\": {\n    \"logo\": \"https://www.gainful.com/cdn/shop/files/Wordmark.svg?crop=center&format=webp&height=30&v=1720626898&width=130\",\n    \"favicon\": \"https://www.gainful.com/cdn/shop/files/logo_square.7f256a1c.svg?crop=center&height=32&v=1723210573&width=32\",\n    \"ogImage\": \"http://www.gainful.com/cdn/shop/files/gainful.png?v=1745258832\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Gainful\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 3,\n    \"reasoning\": \"Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'Gainful'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"health-conscious consumers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.5,\n    \"colors\": 0.9,\n    \"overall\": 0.7\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 3,\n        \"selectedLogoReasoning\": \"Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'Gainful'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}