# Gainful Brand Identity

A complete profile of **Gainful**'s visual system — colors, typography, components, and personality — extracted from https://gainful.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gainful
- Machine-readable JSON: https://characterquilt.com/branding/gainful.json
- Per-page llms.txt: https://characterquilt.com/branding/gainful/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E534D |
| Accent | #ECFF7A |
| Body Font | Halyard Display |
| Heading Font | Halyard Display |

## Color Palette

- primary: #1E534D
- secondary: #9CA3AF
- accent: #ECFF7A
- background: #FFFFFF
- textPrimary: #000000
- link: #ECFF7A

## Typography

- primary: Halyard Display — https://fonts.google.com/specimen/Halyard+Display
- heading: Halyard Display — https://fonts.google.com/specimen/Halyard+Display

## Visual Assets

- Logo: https://www.gainful.com/cdn/shop/files/Wordmark.svg?crop=center&format=webp&height=30&v=1720626898&width=130
- Favicon: https://www.gainful.com/cdn/shop/files/logo_square.7f256a1c.svg?crop=center&height=32&v=1723210573&width=32
- Social card (og:image): http://www.gainful.com/cdn/shop/files/gainful.png?v=1745258832

## Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious consumers

## Gainful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How Long Does Pre-Workout Last? – Gainful**
  - Image: http://www.gainful.com/cdn/shop/articles/pexels-william-choquette-1954524.jpg?v=1755254540
  - Source: https://www.gainful.com/blogs/exercise/how-long-does-pre-workout-last?srsltid=AfmBOoq6bpgrmsBfRmzwvq0FgYBln-O82BozwW61kXTZEW-JpaccReia
- **Best Protein Powder: 5 Reasons Gainful Is The Obvious Choice**
  - Image: https://cdn.shopify.com/s/files/1/0628/6475/2779/files/blog-image-1738091347203_jpg.png?v=1738091349
  - Source: https://www.gainful.com/blogs/protein/best-protein-powder-5-reasons-gainful-protein-is-the-obvious-choice?srsltid=AfmBOooLG1XVQRWDr-YhCErZl_18tBytHuZbu69MITgoEzaPAFbXC-Lo
- **Why Pre-Workout Makes Your Skin Tingle – Gainful**
  - Image: http://www.gainful.com/cdn/shop/articles/pexels-the-lazy-artist-gallery-1302925.jpg?v=1755254810
  - Source: https://www.gainful.com/blogs/nutrition/skin-itchy-after-pre-workout?srsltid=AfmBOopErrbod39opuUa3AyZbn9RRDjEmTPHVHR0pKrswIV5UDeSyKmG
- **Tabata vs. HIIT: How These Workouts Differ – Gainful**
  - Image: http://www.gainful.com/cdn/shop/articles/Blog_-_What_is_HIIT_8696320f-ef7e-42b7-91a5-6da2a2c52205.jpg?v=1755257842
  - Source: https://www.gainful.com/blogs/exercise/tabata-vs-hiit-how-these-workouts-differ?srsltid=AfmBOopJTU3o8yNUVwNtv0qFc1RSNRH42LH77X3UwLQR4VY9bort0536
- **Summer Smoothie Recipe Round-Up: Refreshing & Healthy Ideas – Gainful**
  - Image: https://cdn.shopify.com/s/files/1/0628/6475/2779/files/blog-image-1748512146055_jpg.png?v=1748512148
  - Source: https://www.gainful.com/blogs/gainful-recipes/summer-smoothie-recipe-round-up?srsltid=AfmBOorW6ehAbuJBxA17z9Zy4-A9KUlWOnv1xlMsqpWlv-uXR2oEYuY8
- **Gainful Recipes**
  - Image: https://www.gainful.com/cdn/shop/articles/HEADER_IMAGE_091521_Blog_FallRecipes_700x.png?v=1771970203
  - Source: https://www.gainful.com/blogs/gainful-recipes?srsltid=AfmBOooecK7ME4nO61GpMioLTwXj66meILuoGdS4ixvxnzsnRkIjRnCc

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Halyard Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#1E534D",
    "secondary": "#9CA3AF",
    "accent": "#ECFF7A",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#ECFF7A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Halyard Display",
      "heading": "Halyard Display"
    },
    "fontStacks": {
      "heading": [
        "Halyard Display"
      ],
      "body": [
        "Halyard Display"
      ],
      "paragraph": [
        "Halyard Display"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "https://www.gainful.com/cdn/shop/files/Wordmark.svg?crop=center&format=webp&height=30&v=1720626898&width=130",
    "favicon": "https://www.gainful.com/cdn/shop/files/logo_square.7f256a1c.svg?crop=center&height=32&v=1723210573&width=32",
    "ogImage": "http://www.gainful.com/cdn/shop/files/gainful.png?v=1745258832",
    "logoHref": "/",
    "logoAlt": "Gainful"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'Gainful'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious consumers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'Gainful'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": true
    }
  }
}
```