# Gale Brand Identity

A complete profile of **Gale**'s visual system — colors, typography, components, and personality — extracted from https://galevisa.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gale
- Machine-readable JSON: https://characterquilt.com/branding/gale.json
- Per-page llms.txt: https://characterquilt.com/branding/gale/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #000000

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: https://galevisa.com/_astro/gale-logo-full.Hw0_GsXY.png
- Favicon: https://galevisa.com/gale-favicon.png
- Social card (og:image): /gale-favicon.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking U.S. immigration services

## Gale Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Gale**
  - Image: https://app.galevisa.com/assets/bridge-image-D2atjawu.jpeg
  - Source: https://app.galevisa.com/auth/sign-in
- **U.S. Immigration Platform | Gale Visa**
  - Image: https://galevisa.com/gale-favicon.png
  - Source: https://galevisa.com/
- **Gale**
  - Image: https://app.galevisa.com/assets/galelogo13-CNPhXqBY.png
  - Source: https://app.galevisa.com/auth/sign-in
- **U.S. Immigration Platform | Gale Visa**
  - Image: https://galevisa.com/_astro/skyscraper-bg.DXv_u0Bj.png
  - Source: https://galevisa.com/
- **U.S. Immigration Platform | Gale Visa**
  - Image: https://galevisa.com/_astro/gale-logo-full.Hw0_GsXY.png
  - Source: https://galevisa.com/
- **How GALE Rebranded Got Milk for a New Generation | GALE Partners**
  - Image: https://cdn.prod.website-files.com/6090b5351b407366a332b1e7/644ffb7cb236a17e389c41c9_MilkProteinHelpsYouRecover_BB-Img.jpg
  - Source: https://www.gale.agency/blog-posts/how-gale-rebranded-got-milk-for-a-new-generation

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "Outfit",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "20px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://galevisa.com/_astro/gale-logo-full.Hw0_GsXY.png",
    "favicon": "https://galevisa.com/gale-favicon.png",
    "ogImage": "/gale-favicon.png",
    "logoHref": "/",
    "logoAlt": "Gale Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Gale Visa'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "The button labeled 'Contact Us' is the only button available and uses a prominent black background, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no other button available with a different background color to serve as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking U.S. immigration services"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Gale Visa'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```