# Gander Brand Identity

A complete profile of **Gander**'s visual system — colors, typography, components, and personality — extracted from https://usegander.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gander
- Machine-readable JSON: https://characterquilt.com/branding/gander.json
- Per-page llms.txt: https://characterquilt.com/branding/gander/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #475569 |
| Accent | #475569 |
| Body Font | Inter Variable |
| Heading Font | Manrope |

## Color Palette

- primary: #475569
- accent: #475569
- background: #0A0A0A
- textPrimary: #0A0A0A
- link: #475569

## Typography

- primary: Inter Variable — https://fonts.google.com/specimen/Inter+Variable
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Favicon: https://framerusercontent.com/images/K2zX1kdcR5YN8OR2wThdjDXN1o.svg
- Social card (og:image): https://framerusercontent.com/images/dJMsSOyG0UUklhc2SurJYhX6Ts.png

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Gander Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Gander**
  - Image: https://framerusercontent.com/images/dJMsSOyG0UUklhc2SurJYhX6Ts.png
  - Source: https://usegander.com/old-home-3
- **Gander**
  - Image: https://framerusercontent.com/images/eou90oYUzTA43bK2cMjHHygvroc.png?width=3001&height=2251
  - Source: https://usegander.com/old-home-3
- **Gander**
  - Image: https://framerusercontent.com/images/B6vWpBtmNu2YfbtjaUCMqtJdU.png?width=3336&height=1874
  - Source: https://usegander.com/old-home-3
- **Gander**
  - Image: https://framerusercontent.com/images/zpS65QNydD10PuMNmu84mYeCGM.png?width=2330&height=1578
  - Source: https://usegander.com/old-home-3
- **Gander**
  - Image: https://framerusercontent.com/images/Eth8owfyd7y70K63skv7ZpOKw.png?width=1142&height=1125
  - Source: https://usegander.com/old-home-3
- **Gander**
  - Image: https://framerusercontent.com/images/QK6Tyag5Ou6hpfWCwlWCB0xVJgM.webp?width=2444&height=401
  - Source: https://usegander.com/old-home-3

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter Variable",
      "role": "body"
    },
    {
      "family": "Manrope",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#475569",
    "accent": "#475569",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#475569"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Variable",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "35px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "favicon": "https://framerusercontent.com/images/K2zX1kdcR5YN8OR2wThdjDXN1o.svg",
    "ogImage": "https://framerusercontent.com/images/dJMsSOyG0UUklhc2SurJYhX6Ts.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo is too large and appears to be a hero image rather than a typical brand logo. It does not match the favicon or have any strong indicators of being the main brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo is too large and appears to be a hero image rather than a typical brand logo. It does not match the favicon or have any strong indicators of being the main brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```