# Gauge Brand Identity

A complete profile of **Gauge**'s visual system — colors, typography, components, and personality — extracted from https://withgauge.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gauge
- Machine-readable JSON: https://characterquilt.com/branding/gauge.json
- Per-page llms.txt: https://characterquilt.com/branding/gauge/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #092B37 |
| Accent | #E8FF3F |
| Body Font | Switzer |
| Heading Font | Px Grotesk |

## Color Palette

- primary: #092B37
- secondary: #E3EFD7
- accent: #E8FF3F
- background: #FFFFFF
- textPrimary: #051B23
- link: #051B23

## Typography

- primary: Switzer — https://fonts.google.com/specimen/Switzer
- heading: Px Grotesk — https://fonts.google.com/specimen/Px+Grotesk

## Visual Assets

- Logo: https://cdn.prod.website-files.com/692561c9449d06759bc7e337/6925c4e1ff38a293e71eed59_Footer%20Logo.svg
- Favicon: https://cdn.prod.website-files.com/692561c9449d06759bc7e337/6926e201eb0375cd26281e42_gauge-favicon-32.png

## UI Components

- buttonPrimary: background=#E8FF3F, textColor=#051B23, borderColor=#051B23, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#051B23, borderColor=#051B23, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and tech-savvy users

## Gauge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **1952 Ad Schrader Gauge Automotive Part Brooklyn Vulcanizer Certified Air  YMA1**
  - Image: https://www.periodpaper.com/cdn/shop/products/YMA1_041.jpg?v=1571712229
  - Source: https://www.periodpaper.com/products/1952-ad-schrader-gauge-automotive-part-brooklyn-vulcanizer-certified-air-service-194989-yma1-041
- **Gauge Documentation**
  - Image: https://docs.gauge.org/_images/HTML_report.png
  - Source: https://docs.gauge.org/getting_started/view-a-report
- **Measurement Landing Page Illustrator Template**
  - Image: https://freshdesignelements.com/wp-content/uploads/2014/08/FDE-Measurement-Page-Template-Carbon.jpg
  - Source: https://freshdesignelements.com/product/landing-page-illustrator-template/
- **Canberra International Electric Vehicle Festival: Fuel Gauge • Ads of the  World™ | Part of The Clio Network**
  - Image: https://image.adsoftheworld.com/m9cdajjux7aj35aly5huo964ybc6
  - Source: https://www.adsoftheworld.com/campaigns/fuel-gauge
- **Gauge Chart: Monitoring Key Performance Indicators**
  - Image: https://chartengine.io/wp-content/uploads/2025/07/gauge-chart.png
  - Source: https://chartengine.io/gauge-chart/
- **Gauge Marking Labels - Transparent Warning Film**
  - Image: https://cdn11.bigcommerce.com/s-8pqeoh0sdo/product_images/uploaded_images/gaugewarning-landingpage.jpg
  - Source: https://5ssupplies.com/gauge-marking-supplies/?srsltid=AfmBOoojwLsxk-sm2yRtUl_3W9Kr6JTX57OC9NUNAQ0VyxHJp4RAh6Fe

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Px Grotesk Mono",
      "role": "monospace"
    },
    {
      "family": "Switzer",
      "role": "body"
    },
    {
      "family": "Px Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#092B37",
    "secondary": "#E3EFD7",
    "accent": "#E8FF3F",
    "background": "#FFFFFF",
    "textPrimary": "#051B23",
    "link": "#051B23"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Px Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Px Grotesk",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Switzer",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Switzer",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E8FF3F",
      "textColor": "#051B23",
      "borderColor": "#051B23",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#051B23",
      "borderColor": "#051B23",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/692561c9449d06759bc7e337/6925c4e1ff38a293e71eed59_Footer%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/692561c9449d06759bc7e337/6926e201eb0375cd26281e42_gauge-favicon-32.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Gauge'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 has a vibrant green background (#E8FF3F) and clear CTA text 'Book a Demo', making it the most prominent and action-oriented button."
    },
    "secondary": {
      "index": 3,
      "text": "Start for free",
      "reasoning": "Button #3 has a different background color (#FFFFFF) and offers a secondary action 'Start for free', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals and tech-savvy users"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Gauge'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```