# GC AI Brand Identity

A complete profile of **GC AI**'s visual system — colors, typography, components, and personality — extracted from https://gc.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gc-ai
- Machine-readable JSON: https://characterquilt.com/branding/gc-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/gc-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #003047 |
| Accent | #50ABDA |
| Body Font | Aeonik Regular |
| Heading Font | Aeonik Bold |

## Color Palette

- primary: #003047
- secondary: #0000EE
- accent: #50ABDA
- background: #FFFAF5
- textPrimary: #50ABDA
- link: #50ABDA

## Typography

- primary: Aeonik Regular — https://fonts.google.com/specimen/Aeonik+Regular
- heading: Aeonik Bold — https://fonts.google.com/specimen/Aeonik+Bold

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%20121.906%2029%22%20overflow%3D%22visible%22%20id%3D%22svg-1134092346_4987%22%3E%3Cpath%20d%3D%22M%206.527%201.814%20C%208.616%200.607%2011.063%200%2013.857%200%20C%2017.143%200%2019.87%200.896%2022.043%202.687%20C%2024.189%204.457%2025.515%206.837%2026.016%209.831%20C%2026.019%209.857%2026.012%209.883%2025.995%209.904%20C%2025.978%209.924%2025.953%209.936%2025.927%209.937%20L%2021.457%209.937%20C%2021.417%209.938%2021.382%209.91%2021.373%209.871%20C%2020.907%208.084%2020.007%206.678%2018.681%205.663%20C%2017.338%204.629%2015.688%204.115%2013.733%204.115%20C%2011.941%204.115%2010.372%204.558%209.028%205.436%20C%207.685%206.319%206.647%207.538%205.911%209.104%20C%205.179%2010.664%204.811%2012.464%204.811%2014.5%20C%204.811%2016.535%205.171%2018.336%205.889%2019.896%20C%206.607%2021.457%207.64%2022.676%208.984%2023.564%20C%2010.327%2024.446%2011.897%2024.885%2013.688%2024.885%20C%2015.968%2024.885%2017.875%2024.26%2019.408%2023.014%20C%2020.943%2021.764%2021.763%2020.025%2021.874%2017.799%20L%2021.874%2017.719%20L%2014.061%2017.719%20C%2014.012%2017.719%2013.973%2017.68%2013.972%2017.631%20L%2013.972%2013.857%20C%2013.973%2013.808%2014.012%2013.769%2014.061%2013.768%20L%2026.264%2013.768%20C%2026.313%2013.769%2026.352%2013.808%2026.353%2013.857%20L%2026.353%2028.667%20C%2026.353%2028.717%2026.313%2028.757%2026.264%2028.757%20L%2022.89%2028.757%20C%2022.844%2028.757%2022.805%2028.723%2022.8%2028.677%20L%2022.349%2024.907%20C%2022.339%2024.827%2022.238%2024.801%2022.193%2024.867%20C%2021.386%2025.985%2020.269%2026.938%2018.841%2027.737%20C%2017.333%2028.579%2015.551%2029%2013.485%2029%20C%2010.851%2029%208.518%2028.397%206.478%2027.186%20C%204.443%2025.976%202.856%2024.273%201.712%2022.074%20C%200.572%2019.874%200%2017.35%200%2014.5%20C%200%2011.65%200.563%209.09%201.69%206.904%20C%202.816%204.718%204.425%203.024%206.514%201.814%20Z%20M%2034.938%201.814%20C%2037.013%200.607%2039.438%200%2042.205%200%20C%2044.351%200%2046.285%200.408%2048.01%201.22%20C%2049.734%202.035%2051.14%203.197%2052.227%204.7%20C%2053.295%206.181%2053.983%207.889%2054.289%209.826%20C%2054.293%209.852%2054.285%209.879%2054.268%209.9%20C%2054.251%209.92%2054.226%209.932%2054.199%209.933%20L%2049.69%209.933%20C%2049.65%209.933%2049.615%209.905%2049.606%209.866%20C%2049.14%208.079%2048.249%206.674%2046.936%205.658%20C%2045.606%204.625%2043.966%204.111%2042.01%204.111%20C%2040.245%204.111%2038.698%204.554%2037.367%205.432%20C%2036.037%206.314%2035.017%207.534%2034.312%209.099%20C%2033.607%2010.659%2033.252%2012.46%2033.252%2014.496%20C%2033.252%2016.531%2033.607%2018.296%2034.312%2019.87%20C%2035.017%2021.444%2036.037%2022.672%2037.367%2023.555%20C%2038.697%2024.437%2040.245%2024.876%2042.01%2024.876%20C%2043.966%2024.876%2045.602%2024.362%2046.919%2023.329%20C%2048.218%2022.309%2049.105%2020.907%2049.571%2019.12%20C%2049.58%2019.081%2049.615%2019.053%2049.655%2019.054%20L%2054.165%2019.054%20C%2054.218%2019.054%2054.262%2019.103%2054.253%2019.16%20C%2053.947%2021.125%2053.264%2022.84%2052.213%2024.309%20C%2051.14%2025.803%2049.748%2026.956%2048.041%2027.772%20C%2046.329%2028.588%2044.391%2028.992%2042.219%2028.992%20C%2039.447%2028.992%2037.026%2028.392%2034.951%2027.2%20C%2032.876%2026.007%2031.271%2024.317%2030.144%2022.131%20C%2029.018%2019.945%2028.454%2017.4%2028.454%2014.496%20C%2028.454%2011.591%2029.018%209.086%2030.144%206.9%20C%2031.27%204.714%2032.871%203.02%2034.951%201.81%20L%2034.937%201.814%20Z%20M%2068.527%200.244%20L%2073.981%200.244%20C%2074.018%200.244%2074.052%200.267%2074.065%200.302%20L%2084.628%2028.632%20C%2084.638%2028.66%2084.633%2028.69%2084.617%2028.714%20C%2084.6%2028.738%2084.572%2028.752%2084.543%2028.752%20L%2079.723%2028.752%20C%2079.686%2028.752%2079.652%2028.729%2079.639%2028.694%20L%2076.996%2021.764%20C%2076.983%2021.729%2076.95%2021.705%2076.912%2021.706%20L%2065.347%2021.706%20C%2065.31%2021.706%2065.277%2021.729%2065.263%2021.763%20L%2062.66%2028.694%20C%2062.647%2028.729%2062.614%2028.753%2062.576%2028.752%20L%2057.92%2028.752%20C%2057.891%2028.752%2057.864%2028.737%2057.847%2028.714%20C%2057.83%2028.69%2057.826%2028.659%2057.836%2028.632%20L%2068.438%200.302%20C%2068.451%200.267%2068.484%200.243%2068.522%200.244%20Z%20M%2075.631%2017.595%20L%2071.196%205.521%20C%2071.17%205.441%2071.059%205.445%2071.028%205.521%20L%2066.633%2017.595%20C%2066.623%2017.623%2066.628%2017.653%2066.644%2017.677%20C%2066.661%2017.701%2066.689%2017.715%2066.718%2017.715%20L%2075.546%2017.715%20C%2075.575%2017.715%2075.603%2017.701%2075.62%2017.677%20C%2075.636%2017.653%2075.641%2017.623%2075.631%2017.595%20Z%20M%2090.255%200.333%20L%2090.255%2028.663%20C%2090.254%2028.712%2090.215%2028.751%2090.166%2028.752%20L%2085.661%2028.752%20C%2085.612%2028.752%2085.57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- Favicon: https://framerusercontent.com/images/5e2yXvCw5svPfkUgWwvPo7Y2PQ.png
- Social card (og:image): https://framerusercontent.com/images/Zth3qSTP7QF72InJJ60jCoqi190.png

## UI Components

- buttonPrimary: background=#003047, textColor=#0000EE, borderRadius=5px, shadow=none
- buttonSecondary: background=#50ABDA, textColor=#0000EE, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals

## GC AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers at GC AI: Build the Future of Legal AI - GC AI**
  - Image: https://framerusercontent.com/images/E4cmuBytG76Pi3k8c5zpz0aDf4.jpg?width=3768&height=2608
  - Source: https://gc.ai/company/careers
- **Understanding the GC AI Chat Interface - GC AI**
  - Image: https://docs-images-gcai.s3.us-east-2.amazonaws.com/documentation/Chat/interface.png
  - Source: https://docs.gc.ai/docs/chat/interface-overview
- **GC AI Blog: Insights & Updates for In-House Counsel — GC AI**
  - Image: https://framerusercontent.com/images/cPqIn09MpGlv6eKw1aJsMwQ75Y.png?width=2880&height=1800
  - Source: https://gc.ai/blog
- **Careers at GC AI: Build the Future of Legal AI - GC AI**
  - Image: https://framerusercontent.com/images/7CbpQpxsBvywLVNSioSHgQYEuc.jpeg?width=3380&height=2890
  - Source: https://gc.ai/company/careers
- **The AI & Legal Update #4 - ⛓️ Zuck's Drip — GC AI**
  - Image: https://framerusercontent.com/images/S9IjCJtfBuZ5Y1geMDGOGjkjQ.gif
  - Source: https://gc.ai/blog/ai-legal-update-may-02-2024
- **Careers at GC AI: Build the Future of Legal AI - GC AI**
  - Image: https://framerusercontent.com/images/o0x5Z4w3h4NIzBClGX66bEFJVUs.jpg?width=5712&height=4284
  - Source: https://gc.ai/company/careers

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aeonik Regular",
      "role": "body"
    },
    {
      "family": "Aeonik Bold",
      "role": "heading"
    },
    {
      "family": "Aeonik Medium",
      "role": "unknown"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#003047",
    "secondary": "#0000EE",
    "accent": "#50ABDA",
    "background": "#FFFAF5",
    "textPrimary": "#50ABDA",
    "link": "#50ABDA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aeonik Regular",
      "heading": "Aeonik Bold"
    },
    "fontStacks": {
      "heading": [
        "Aeonik Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Aeonik Medium",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "75px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#003047",
      "textColor": "#0000EE",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#50ABDA",
      "textColor": "#0000EE",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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}
```