# Gemnote Brand Identity

A complete profile of **Gemnote**'s visual system — colors, typography, components, and personality — extracted from http://gemnote.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gemnote
- Machine-readable JSON: https://characterquilt.com/branding/gemnote.json
- Per-page llms.txt: https://characterquilt.com/branding/gemnote/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #F5F2EE |
| Body Font | Inter |
| Heading Font | Editorialnew |

## Color Palette

- primary: #3898EC
- secondary: #FFDEDE
- accent: #F5F2EE
- background: #F5F2EE
- textPrimary: #22211F
- link: #AAA59B

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Editorialnew — https://fonts.google.com/specimen/Editorialnew

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6718ab0c5f7e6e98b11c3a7c/67d31599def9dec7e6c1b67f_Gemnote_Logo_Black%201%20(1).png
- Favicon: https://cdn.prod.website-files.com/6718ab0c5f7e6e98b11c3a7c/690cc6dc6007c2f84aea3086_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/6718ab0c5f7e6e98b11c3a7c/67a5d5c6fb7c52b7fd7b0f12_Gemnote-hero.jpg

## UI Components

- buttonPrimary: background=#F5F2EE, textColor=#22211F, borderColor=#22211F, borderRadius=100px, shadow=none
- buttonSecondary: background=#22211F, textColor=#FFFFFF, borderColor=#22211F, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for custom merchandise and packaging solutions

## Gemnote Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **10 Tips for a Successful Virtual Sales Kickoff**
  - Image: https://cdn.prod.website-files.com/6718eecd2c027d9daf919fbc/67adde97feb070a4d8d6eca8_62a117dcfafd97498a74a6d1_Gemnote_SKOVirtualEvent9.jpeg
  - Source: https://www.gemnote.com/blog/virtual-sales-kickoff-ideas
- **5 Best Gifts for New Remote Hires**
  - Image: https://cdn.prod.website-files.com/6718eecd2c027d9daf919fbc/67adede7af2482c75f2d9fea_62a117dcfafd977c5274a3ea_Gemnote_Blog_WFHGifts.png
  - Source: https://www.gemnote.com/blog/best-new-remote-hires-gifts
- **Holiday Gift Guide With Unique Gift Ideas**
  - Image: https://cdn.prod.website-files.com/6718eecd2c027d9daf919fbc/67ade7b8bc15ee92be2b0762_62a117dcfafd970b9c74a4ae_Gemnote_HolidayGuide2020Cover.png
  - Source: https://www.gemnote.com/blog/holiday-gift-guide
- **10 Best Gifts for Employees who Work from Home in 2020**
  - Image: https://cdn.prod.website-files.com/6718eecd2c027d9daf919fbc/67addf71c46956e09db391ef_62a117dcfafd974c9e74a374_Gemnote_Blog_WFH.png
  - Source: https://www.gemnote.com/blog/best-work-from-home-gifts
- **Custom S'well Insulated Water Bottles | Corporate Gifts**
  - Image: https://cdn.prod.website-files.com/6718eecd2c027d9daf919fbc/67adde8e66d1ca9a34378304_62a117dcfafd971c8a74a522_S%25E2%2580%2599well%2520collection.jpeg
  - Source: https://www.gemnote.com/blog/custom-swell-water-bottles
- **Ultimate Guide To Rebranding Your Company**
  - Image: https://cdn.prod.website-files.com/6718eecd2c027d9daf919fbc/67adde9874d185f90647d295_62a117dcfafd97b67e74a33a_Gemnote_Blog_Rebrand0.jpeg
  - Source: https://www.gemnote.com/blog/rebranding-strategy-guide-2020

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Editorialnew",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#FFDEDE",
    "accent": "#F5F2EE",
    "background": "#F5F2EE",
    "textPrimary": "#22211F",
    "link": "#AAA59B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Editorialnew"
    },
    "fontStacks": {
      "heading": [
        "Editorialnew",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "33px",
      "h2": "55px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "11px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F5F2EE",
      "textColor": "#22211F",
      "borderColor": "#22211F",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#22211F",
      "textColor": "#FFFFFF",
      "borderColor": "#22211F",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6718ab0c5f7e6e98b11c3a7c/67d31599def9dec7e6c1b67f_Gemnote_Logo_Black%201%20(1).png",
    "favicon": "https://cdn.prod.website-files.com/6718ab0c5f7e6e98b11c3a7c/690cc6dc6007c2f84aea3086_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6718ab0c5f7e6e98b11c3a7c/67a5d5c6fb7c52b7fd7b0f12_Gemnote-hero.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "start a project now",
      "reasoning": "Button #2 has a vibrant background color (#F5F2EE) and action-oriented text ('start a project now'), making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "start a project",
      "reasoning": "Button #0 has a different background color (#22211F) and also features action-oriented text ('start a project'), making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for custom merchandise and packaging solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```