# Generalist AI Brand Identity A complete profile of **Generalist AI**'s visual system — colors, typography, components, and personality — extracted from https://generalistai.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/generalist-ai - Machine-readable JSON: https://characterquilt.com/branding/generalist-ai.json - Per-page llms.txt: https://characterquilt.com/branding/generalist-ai/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FFCD11 | | Accent | #FFCD11 | | Body Font | FK Grotesk Neue | | Heading Font | FK Grotesk Neue | ## Color Palette - primary: #FFCD11 - accent: #FFCD11 - background: #0E0E0E - textPrimary: #ABABAB - link: #FFCD11 ## Typography - primary: FK Grotesk Neue — https://fonts.google.com/specimen/FK+Grotesk+Neue - heading: FK Grotesk Neue — https://fonts.google.com/specimen/FK+Grotesk+Neue ## Visual Assets - Logo: 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- Favicon: https://generalistai.com/assets/favicon/favicon-black.svg - Social card (og:image): https://generalistai.com/assets/images/generalist-og-image.jpg ## UI Components - input: background=#1B1B1B, textColor=#EEEEEE, borderColor=#303030, borderRadius=2px, shadow=none - buttonPrimary: background=#FFCD11, textColor=#0E0E0E, borderRadius=2px, shadow=none - buttonSecondary: background=#1E1E1E, textColor=#ABABAB, borderRadius=2px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Generalist AI Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Generalist - Going Beyond World Models & VLAs** - Image: https://generalistai.com/blog/apr-07-2026-beyond-world-models/assets/generalist-whats-beyond-world-models.png - Source: https://generalistai.com/blog/apr-07-2026-beyond-world-models - **Generalist - GEN-0 / Embodied Foundation Models That Scale with Physical Interaction** - Image: https://generalistai.com/blog/nov-04-2025-GEN-0/assets/ossification.png - Source: https://generalistai.com/blog/nov-04-2025-GEN-0 - **Generalist - GEN-1: Scaling Embodied Foundation Models to Mastery** - Image: https://i.ytimg.com/vi/SY2xyrmV44Y/maxresdefault.jpg - Source: https://generalistai.com/blog/apr-02-2026-GEN-1 - **Generalist - Research Preview** - Image: https://i.ytimg.com/vi/mhfleCK_IAI/maxresdefault.jpg - Source: https://generalistai.com/blog/jun-17-2025-research-preview - **Generalist - Blog** - Image: https://generalistai.com/assets/images/generalist-og-image.jpg - Source: https://generalistai.com/blog - **Generalist - The Robots Build Now, Too** - Image: https://i.ytimg.com/vi/eF9PqpPB0MM/maxresdefault.jpg - Source: https://generalistai.com/blog/sep-24-2025-the-robots-build-now-too ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "FK Grotesk Neue", "role": "body" } ], "colors": { "primary": "#FFCD11", "accent": "#FFCD11", "background": "#0E0E0E", "textPrimary": "#ABABAB", "link": "#FFCD11" }, "typography": { "fontFamilies": { "primary": "FK Grotesk Neue", "heading": "FK Grotesk Neue" }, "fontStacks": { "heading": [ "FK Grotesk Neue", "sans-serif" ], "body": [ "FK Grotesk Neue", "sans-serif" ], "paragraph": [ "FK Grotesk Neue", "sans-serif" ] }, "fontSizes": { "h1": "28.8px", "h2": "28.8px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#1B1B1B", "textColor": "#EEEEEE", "borderColor": "#303030", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FFCD11", "textColor": "#0E0E0E", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1E1E1E", "textColor": "#ABABAB", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" } }, "images": { "logo": 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