# Genius Brand Identity A complete profile of **Genius**'s visual system — colors, typography, components, and personality — extracted from https://genius.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/genius - Machine-readable JSON: https://characterquilt.com/branding/genius.json - Per-page llms.txt: https://characterquilt.com/branding/genius/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FFFF64 | | Accent | #7D8FE8 | | Body Font | Programme | | Heading Font | Programme | ## Color Palette - primary: #FFFF64 - secondary: #FF1464 - accent: #7D8FE8 - background: #FFFFFF - textPrimary: #000000 - link: #7D8FE8 ## Typography - primary: Programme — https://fonts.google.com/specimen/Programme - heading: Programme — https://fonts.google.com/specimen/Programme ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20100%2015%22%20aria-label%3D%22Genius%20Logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M11.7%202.9s0-.1%200%200c-.8-.8-1.7-1.2-2.8-1.2-1.1%200-2.1.4-2.8%201.1-.2.2-.3.4-.5.6v.1c0%20.1.1.1.1.1.4-.2.9-.3%201.4-.3%201.1%200%202.2.5%202.9%201.2h1.6c.1%200%20.1-.1.1-.1V2.9c.1%200%200%200%200%200zm-.1%204.6h-1.5c-.8%200-1.4-.6-1.5-1.4.1%200%200-.1%200-.1-.3%200-.6.2-.8.4v.2c-.6%201.8.1%202.4.9%202.4h1.1c.1%200%20.1.1.1.1v.4c0%20.1.1.1.1.1.6-.1%201.2-.4%201.7-.8V7.6c.1%200%200-.1-.1-.1z%22%2F%3E%3Cpath%20d%3D%22M11.6%2011.9s-.1%200%200%200c-.1%200-.1%200%200%200-.1%200-.1%200%200%200-.8.3-1.6.5-2.5.5-3.7%200-6.8-3-6.8-6.8%200-.9.2-1.7.5-2.5%200-.1-.1-.1-.2-.1h-.1C1.4%204.2.8%205.7.8%207.5c0%203.6%202.9%206.4%206.4%206.4%201.7%200%203.3-.7%204.4-1.8V12c.1%200%200-.1%200-.1zm13.7-3.1h3.5c.8%200%201.4-.5%201.4-1.3v-.2c0-.1-.1-.1-.1-.1h-4.8c-.1%200-.1.1-.1.1v1.4c-.1%200%200%20.1.1.1zm5.1-6.7h-5.2c-.1%200-.1.1-.1.1v1.4c0%20.1.1.1.1.1H29c.8%200%201.4-.5%201.4-1.3v-.2c.1-.1.1-.1%200-.1z%22%2F%3E%3Cpath%20d%3D%22M30.4%2012.3h-6.1c-1%200-1.6-.6-1.6-1.6V1c0-.1-.1-.1-.1-.1-1.1%200-1.8.7-1.8%201.8V12c0%201.1.7%201.8%201.8%201.8H29c.8%200%201.4-.6%201.4-1.3v-.1c.1%200%20.1-.1%200-.1zm12%200c-.6-.1-.9-.6-.9-1.3V1.1s0-.1-.1-.1H41c-.9%200-1.5.6-1.5%201.5v9.9c0%20.9.6%201.5%201.5%201.5.8%200%201.4-.6%201.5-1.5%200-.1%200-.1-.1-.1zm8.2%200h-.2c-.9%200-1.4-.4-1.8-1.1l-4.5-7.4-.1-.1c-.1%200-.1.1-.1.1V8l2.8%204.7c.4.6.9%201.2%202%201.2%201%200%201.7-.5%202-1.4%200-.2-.1-.2-.1-.2zm-.9-3.8c.1%200%20.1-.1.1-.1V1.1c0-.1%200-.1-.1-.1h-.4c-.9%200-1.5.6-1.5%201.5v3.1l1.7%202.8c.1%200%20.1.1.2.1zm13%203.8c-.6-.1-.9-.6-.9-1.2v-10c0-.1%200-.1-.1-.1h-.3c-.9%200-1.5.6-1.5%201.5v9.9c0%20.9.6%201.5%201.5%201.5.8%200%201.4-.6%201.5-1.5l-.2-.1zm18.4-.5H81c-.7.3-1.5.5-2.5.5-1.6%200-2.9-.5-3.7-1.4-.9-1-1.4-2.4-1.4-4.2V1c0-.1%200-.1-.1-.1H73c-.9%200-1.5.6-1.5%201.5V8c0%203.7%202%205.9%205.4%205.9%201.9%200%203.4-.7%204.3-1.9v-.1c0-.1%200-.1-.1-.1z%22%2F%3E%3Cpath%20d%3D%22M81.2.9h-.3c-.9%200-1.5.6-1.5%201.5v5.7c0%20.7-.1%201.3-.3%201.8%200%20.1.1.1.1.1%201.4-.3%202.1-1.4%202.1-3.3V1c0-.1-.1-.1-.1-.1zm12.7%207.6l1.4.3c1.5.3%201.6.8%201.6%201.2%200%20.1.1.1.1.1%201.1-.1%201.8-.7%201.8-1.5s-.6-1.2-1.9-1.5l-1.4-.3c-3.2-.6-3.8-2.3-3.8-3.6%200-.7.2-1.3.6-1.9v-.2c0-.1-.1-.1-.1-.1-1.5.7-2.3%201.9-2.3%203.4-.1%202.3%201.3%203.7%204%204.1zm5.2%203.2c-.1.1-.1.1%200%200-.9.4-1.8.6-2.8.6-1.6%200-3-.5-4.3-1.4-.3-.3-.5-.6-.5-1%200-.1%200-.1-.1-.1s-.3-.1-.4-.1c-.4%200-.8.2-1.1.6-.2.3-.4.7-.3%201.1.1.4.3.7.6%201%201.4%201%202.8%201.5%204.5%201.5%202%200%203.7-.7%204.5-1.9v-.1c0-.1%200-.2-.1-.2z%22%2F%3E%3Cpath%20d%3D%22M94.1%203.2c0%20.1.1.1.1.1h.2c1.1%200%201.7.3%202.4.8.3.2.6.3%201%20.3s.8-.2%201.1-.6c.2-.3.3-.6.3-.9%200-.1%200-.1-.1-.1-.2%200-.3-.1-.5-.2-.8-.6-1.4-.9-2.6-.9-1.2%200-2%20.6-2%201.4.1%200%20.1%200%20.1.1z%22%2F%3E%3C%2Fsvg%3E - Favicon: https://assets.genius.com/images/apple-touch-icon.png?1777042720 - Social card (og:image): http://assets.genius.com/images/sharing_fallback.png?1777042720 ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none - buttonSecondary: background=#121212, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: playful · Energy: high · Audience: music enthusiasts and lyric seekers ## Genius Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Blog 27 - LOL Lyrics and Tracklist | Genius** - Image: https://images.genius.com/9850e787a09988b373e5fbf4541016a2.500x500x1.jpg - Source: https://genius.com/albums/Blog-27/Lol - **Genius – Jobs at Genius | Genius** - Image: https://filepicker-images.genius.com/au1mj4kgluf - Source: https://genius.com/Genius-jobs-at-genius-annotated - **Blog 27 – Cute (I'm Not Cute!) Lyrics | Genius Lyrics** - Image: https://images.genius.com/7e55be6838991ea668740e9de9c1cb43.409x409x1.jpg - Source: https://genius.com/Blog-27-cute-im-not-cute-lyrics - **Blog 27 Lyrics, Songs, and Albums | Genius** - Image: https://images.genius.com/9960c69d36a97553721e93d4c866dc88.385x385x1.jpg - Source: https://genius.com/artists/Blog-27 - **Who produced “Вредноблог 2 (Harmful blog 2)” by Вредноблог (Harmful blog)?** - Image: https://images.genius.com/4dae29525400b582040418073360320e.300x300x1.png - Source: https://genius.com/Harmful-blog-2-harmful-blog-2-lyrics/q/producer - **ZOE Music Lyrics, Songs, and Albums | Genius** - Image: https://filepicker-images.genius.com/651406393f0a82903db81918e490257d9e410dae0b8e979561534f1bbf2f12b1%2Fs8yuc3k5vwk - Source: https://genius.com/artists/Zoe-music ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Programme", "role": "body" } ], "colors": { "primary": "#FFFF64", "secondary": "#FF1464", "accent": "#7D8FE8", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#7D8FE8" }, "typography": { "fontFamilies": { "primary": "Programme", "heading": "Programme" }, "fontStacks": { "heading": [ "Programme", "Arial", "sans-serif" ], "body": [ "Programme", "Arial", "sans-serif" ], "paragraph": [ "Programme", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "36px", "h2": "36px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#121212", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://assets.genius.com/images/apple-touch-icon.png?1777042720", "ogImage": "http://assets.genius.com/images/sharing_fallback.png?1777042720", "logoHref": "https://genius.com", "logoAlt": "Genius Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Genius'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Join Our Community", "reasoning": "The button 'Join Our Community' is likely the primary CTA due to its action-oriented text, encouraging user engagement with the community." }, "secondary": { "index": 1, "text": "Load More", "reasoning": "The button 'Load More' with a dark background (#121212) serves as a secondary action, allowing users to explore more content." }, "confidence": 0.9 }, "personality": { "tone": "playful", "energy": "high", "targetAudience": "music enthusiasts and lyric seekers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Genius'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```