# Geostar Brand Identity A complete profile of **Geostar**'s visual system — colors, typography, components, and personality — extracted from https://www.geostar.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/geostar - Machine-readable JSON: https://characterquilt.com/branding/geostar.json - Per-page llms.txt: https://characterquilt.com/branding/geostar/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #155DFC | | Accent | #155DFC | | Body Font | WF Visual Sans | | Heading Font | WF Visual Sans | ## Color Palette - primary: #155DFC - secondary: #4338CA - accent: #155DFC - background: #000000 - textPrimary: #000000 - link: #7C86FF ## Typography - primary: WF Visual Sans — https://fonts.google.com/specimen/WF+Visual+Sans - heading: WF Visual Sans — https://fonts.google.com/specimen/WF+Visual+Sans ## Visual Assets - Logo: 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- Favicon: https://www.geostar.ai/icon.svg?5cb571738cda2d2d - Social card (og:image): https://www.geostar.ai/social.jpg ## UI Components - buttonPrimary: background=#155DFC, textColor=#E5E5E5, borderRadius=33554400px, shadow=rgba(255, 255, 255, 0.3) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.3) 0px -1px 0px 0px inset - buttonSecondary: background=#171717, textColor=#F4F4F5, borderColor=#4D4D4D, borderRadius=33554400px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals ## Geostar Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Generative Engine Optimization (GEO) Platform - Geostar AI Visibility Tool** - Image: https://www.geostar.ai/social.jpg - Source: https://www.geostar.ai/ - **Blog - Geostar** - Image: https://www.geostar.ai/_next/image?url=%2Fimages%2Fblog%2Fai-writing-patterns.jpg&w=3840&q=75 - Source: https://www.geostar.ai/blog - **Generative Engine Optimization (GEO) Platform - Geostar AI Visibility Tool** - Image: https://www.geostar.ai/images/blog/optimizing-content-ai-search.png - Source: https://www.geostar.ai/ - **Blog - Geostar** - Image: https://www.geostar.ai/_next/image?url=%2Fimages%2Fblog%2Fanalyzing-ai-brand-mentions.png&w=3840&q=75 - Source: https://www.geostar.ai/blog - **Blog - Geostar** - Image: https://www.geostar.ai/_next/image?url=%2Fimages%2Fblog%2Foptimizing-content-ai-search.png&w=3840&q=75 - Source: https://www.geostar.ai/blog - **Generative Engine Optimization (GEO) Platform - Geostar AI Visibility Tool** - Image: https://www.geostar.ai/_next/image?url=%2Fimages%2Fblog%2Fimpact-ai-brand-visibility.png&w=3840&q=75 - Source: https://www.geostar.ai/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "WF Visual Sans", "role": "unknown" }, { "family": "GeistMono", "role": "monospace" } ], "colors": { "primary": "#155DFC", "secondary": "#4338CA", "accent": "#155DFC", "background": "#000000", "textPrimary": "#000000", "link": "#7C86FF" }, "typography": { "fontFamilies": { "primary": "WF Visual Sans", "heading": "WF Visual Sans" }, "fontStacks": { "heading": [ "WF Visual Sans", "sans-serif" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "60px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#155DFC", "textColor": "#E5E5E5", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(255, 255, 255, 0.3) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.3) 0px -1px 0px 0px inset" }, "buttonSecondary": { "background": "#171717", "textColor": "#F4F4F5", "borderColor": "#4D4D4D", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.geostar.ai/icon.svg?5cb571738cda2d2d", "ogImage": "https://www.geostar.ai/social.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Geostar'. It is visible and appropriately sized for a main logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Get started", "reasoning": "Button #3 with text 'Get started' uses the vibrant brand color #155DFC, which is a strong indicator of a primary call-to-action. The text is action-oriented, making it suitable as the primary CTA." }, "secondary": { "index": 1, "text": "Book a demo", "reasoning": "Button #1 with text 'Book a demo' has a different background color (#171717) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Geostar'. It is visible and appropriately sized for a main logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```