# GitHub Brand Identity A complete profile of **GitHub**'s visual system — colors, typography, components, and personality — extracted from https://enterprise.github.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/github - Machine-readable JSON: https://characterquilt.com/branding/github.json - Per-page llms.txt: https://characterquilt.com/branding/github/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #08872B | | Accent | #08872B | | Body Font | Mona Sans | | Heading Font | Mona Sans | ## Color Palette - primary: #08872B - secondary: #D8B9FF - accent: #08872B - background: #0D1117 - textPrimary: #0D1117 - link: #4493F8 ## Typography - primary: Mona Sans — https://fonts.google.com/specimen/Mona+Sans - heading: Mona Sans — https://fonts.google.com/specimen/Mona+Sans ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2232%22%20aria-hidden%3D%22true%22%20viewBox%3D%220%200%2024%2024%22%20version%3D%221.1%22%20width%3D%2232%22%20data-view-component%3D%22true%22%20class%3D%22octicon%20octicon-mark-github%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cpath%20d%3D%22M10.226%2017.284c-2.965-.36-5.054-2.493-5.054-5.256%200-1.123.404-2.336%201.078-3.144-.292-.741-.247-2.314.09-2.965.898-.112%202.111.36%202.83%201.01.853-.269%201.752-.404%202.853-.404%201.1%200%201.999.135%202.807.382.696-.629%201.932-1.1%202.83-.988.315.606.36%202.179.067%202.942.72.854%201.101%202%201.101%203.167%200%202.763-2.089%204.852-5.098%205.234.763.494%201.28%201.572%201.28%202.807v2.336c0%20.674.561%201.056%201.235.786%204.066-1.55%207.255-5.615%207.255-10.646C23.5%206.188%2018.334%201%2011.978%201%205.62%201%20.5%206.188.5%2012.545c0%204.986%203.167%209.12%207.435%2010.669.606.225%201.19-.18%201.19-.786V20.63a2.9%202.9%200%200%201-1.078.224c-1.483%200-2.359-.808-2.987-2.313-.247-.607-.517-.966-1.034-1.033-.27-.023-.359-.135-.359-.27%200-.27.45-.471.898-.471.652%200%201.213.404%201.797%201.235.45.651.921.943%201.483.943.561%200%20.92-.202%201.437-.719.382-.381.674-.718.944-.943%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E - Favicon: https://github.com/fluidicon.png - Social card (og:image): https://images.ctfassets.net/8aevphvgewt8/3m0daLmmiXAE2Zu0YC8oHU/f0a500e78ababfdd7888df1d7b467b02/enterprise-2023-46bb4a6edc4c.png ## UI Components - input: background=#25292E, textColor=#C3C4C5, borderColor=null, borderRadius=6px, shadow=none - buttonPrimary: background=#08872B, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#1E2227, textColor=#FFFFFF, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: enterprise developers ## GitHub Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **GitHub Enterprise - The best way to build and ship software** - Image: https://enterprise.github.com/images/opengraph.png - Source: https://enterprise.github.com/releases/2.14.11/notes - **GitHub Enterprise - The best way to build and ship software - GitHub Enterprise** - Image: https://enterprise.github.com/assets/releases/2.3.0/screenshot-monitor-757ce34ddad55bd1e0792232b01f5acff901bbbcc28c5cbba62c26d280a0af8b.jpg - Source: https://enterprise.github.com/releases/2.3.0 - **GitHub Enterprise - The best way to build and ship software - GitHub Enterprise** - Image: https://enterprise.github.com/assets/releases/2.3.0/screenshot-pr-filtering-9f2d957f322e7b787227120b30888384e928504fc2bbcc7a99e58e89403ef0a3.jpg - Source: https://enterprise.github.com/releases/2.3.0 - **GitHub Enterprise - The best way to build and ship software - GitHub Enterprise** - Image: https://enterprise.github.com/assets/releases/2.3.0/screenshot-comment-preview-5525c51f63cad3b80143ec7fb0b4e13dbc21eb4aff0f4e00fb87940f0ef46fde.jpg - Source: https://enterprise.github.com/releases/2.3.0 - **GitHub Enterprise - The best way to build and ship software - GitHub Enterprise** - Image: https://enterprise.github.com/assets/releases/2.3.0/screenshot-migration-58e39648c81635d727d179dd5d376059970fc2f4958732c16f8a289f9e65469a.jpg - Source: https://enterprise.github.com/releases/2.3.3 - **GitHub Enterprise - The best way to build and ship software - GitHub Enterprise** - Image: https://enterprise.github.com/assets/releases/2.3.0/screenshot-deploy-key-4326b4738a85bdbc2a36e659ca5b95bd49557b74d0968fe7643c32aa560f7d82.jpg - Source: https://enterprise.github.com/releases/2.3.0 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Mona Sans", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#08872B", "secondary": "#D8B9FF", "accent": "#08872B", "background": "#0D1117", "textPrimary": "#0D1117", "link": "#4493F8" }, "typography": { "fontFamilies": { "primary": "Mona Sans", "heading": "Mona Sans" }, "fontStacks": { "heading": [ "Mona Sans", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Noto Sans", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ], "body": [ "Mona Sans", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Noto Sans", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ], "paragraph": [ "Mona Sans", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Noto Sans", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ] }, "fontSizes": { "h1": "32px", "h2": "24px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "input": { "background": "#25292E", "textColor": "#C3C4C5", "borderColor": null, "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#08872B", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1E2227", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2232%22%20aria-hidden%3D%22true%22%20viewBox%3D%220%200%2024%2024%22%20version%3D%221.1%22%20width%3D%2232%22%20data-view-component%3D%22true%22%20class%3D%22octicon%20octicon-mark-github%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cpath%20d%3D%22M10.226%2017.284c-2.965-.36-5.054-2.493-5.054-5.256%200-1.123.404-2.336%201.078-3.144-.292-.741-.247-2.314.09-2.965.898-.112%202.111.36%202.83%201.01.853-.269%201.752-.404%202.853-.404%201.1%200%201.999.135%202.807.382.696-.629%201.932-1.1%202.83-.988.315.606.36%202.179.067%202.942.72.854%201.101%202%201.101%203.167%200%202.763-2.089%204.852-5.098%205.234.763.494%201.28%201.572%201.28%202.807v2.336c0%20.674.561%201.056%201.235.786%204.066-1.55%207.255-5.615%207.255-10.646C23.5%206.188%2018.334%201%2011.978%201%205.62%201%20.5%206.188.5%2012.545c0%204.986%203.167%209.12%207.435%2010.669.606.225%201.19-.18%201.19-.786V20.63a2.9%202.9%200%200%201-1.078.224c-1.483%200-2.359-.808-2.987-2.313-.247-.607-.517-.966-1.034-1.033-.27-.023-.359-.135-.359-.27%200-.27.45-.471.898-.471.652%200%201.213.404%201.797%201.235.45.651.921.943%201.483.943.561%200%20.92-.202%201.437-.719.382-.381.674-.718.944-.943%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E", "favicon": "https://github.com/fluidicon.png", "ogImage": "https://images.ctfassets.net/8aevphvgewt8/3m0daLmmiXAE2Zu0YC8oHU/f0a500e78ababfdd7888df1d7b467b02/enterprise-2023-46bb4a6edc4c.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'GitHub'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start a 30-day free trial", "reasoning": "Button #0 has a vibrant green background (#08872B) and action-oriented text ('Start a 30-day free trial'), making it the primary CTA." }, "secondary": { "index": 1, "text": "Contact sales", "reasoning": "Button #1 has a different background color (#1E2227) and serves as a secondary action ('Contact sales'), which complements the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "enterprise developers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'GitHub'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```