# GitPrime Brand Identity

A complete profile of **GitPrime**'s visual system — colors, typography, components, and personality — extracted from https://www.gitprime.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gitprime
- Machine-readable JSON: https://characterquilt.com/branding/gitprime.json
- Per-page llms.txt: https://characterquilt.com/branding/gitprime/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #336FE6 |
| Accent | #336FE6 |
| Body Font | areaNormal |
| Heading Font | areaNormal |

## Color Palette

- primary: #336FE6
- secondary: #57C5F7
- accent: #336FE6
- background: #090A0F
- textPrimary: #090A0F
- link: #96DBFA

## Typography

- primary: areaNormal — https://fonts.google.com/specimen/areaNormal
- heading: areaNormal — https://fonts.google.com/specimen/areaNormal

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2230%22%20height%3D%2230%22%20fill%3D%22none%22%20viewBox%3D%220%200%2030%2030%22%20class%3D%22w-100%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22m29.847%2027.723-5.336-10.64c-.09.719-.24%201.437-.51%202.096a9.5%209.5%200%200%201-.958%201.887l2.16%204.315-12.266-5.125a4.7%204.7%200%200%201-2.58-2.668c-.45-1.23-.39-2.548.21-3.688l4.44-8.904%204.438%208.874c.571%201.17.662%202.487.21%203.688-.45%201.23-1.348%202.157-2.579%202.667l-.06.03%203.447%201.438a8%208%200%200%200%202.1-3.058%207.76%207.76%200%200%200-.33-6.175L16.383.87c-.24-.54-.78-.87-1.378-.87s-1.138.33-1.379.87L7.812%2012.497a7.78%207.78%200%200%200-.33%206.175%207.85%207.85%200%200%200%204.287%204.465l16.1%206.743c.18.09.39.12.6.12.42%200%20.84-.18%201.139-.48.42-.51.51-1.23.24-1.798%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22m9.312%2023.5-4.5%201.887%202.16-4.284c-.39-.6-.72-1.23-.958-1.887a10.6%2010.6%200%200%201-.51-2.097L.166%2027.726c-.3.57-.18%201.287.241%201.737.3.33.72.48%201.138.48.21%200%20.42-.03.601-.12L12.97%2025.3l-1.86-.781c-.63-.24-1.228-.6-1.798-1.02z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://appfire.com/favicons/favicon-32x32.png

## UI Components

- input: background=#090A0F, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=60px, shadow=none
- buttonPrimary: background=#336FE6, textColor=#FFFFFF, borderColor=#336FE6, borderRadius=60px, shadow=none
- buttonSecondary: background=transparent, textColor=#090A0F, borderColor=#090A0F, borderRadius=60px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and development teams

## GitPrime Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Flow Development Team Workflow Tool | Appfire**
  - Image: https://appfire-production.nyc3.cdn.digitaloceanspaces.com/ad6ebd45336eabaf265706555711bde9.png
  - Source: https://www.gitprime.com/
- **Flow Development Team Workflow Tool | Appfire**
  - Image: https://appfire-production.nyc3.cdn.digitaloceanspaces.com/657153e1f834a0d15a2c33106e1c9d5d.png
  - Source: https://www.gitprime.com/
- **Flow Development Team Workflow Tool | Appfire**
  - Image: https://appfire.com/_next/image?url=https%3A%2F%2Fappfire-production.nyc3.cdn.digitaloceanspaces.com%2F69d25a7de052f7e557ea5738ae7f0acb.jpg&w=3840&q=75
  - Source: https://www.gitprime.com/
- **Flow Development Team Workflow Tool | Appfire**
  - Image: https://appfire.com/_next/image?url=https%3A%2F%2Fappfire-production.nyc3.cdn.digitaloceanspaces.com%2F7bc36c95263c0757fe33ebaad83ee138.jpg&w=3840&q=75
  - Source: https://www.gitprime.com/
- **Flow Development Team Workflow Tool | Appfire**
  - Image: https://appfire.com/_next/image?url=https%3A%2F%2Fappfire-production.nyc3.cdn.digitaloceanspaces.com%2F54c530c4f9f417849f7eed9e5f8ad339.png&w=1920&q=75
  - Source: https://www.gitprime.com/
- **Flow Development Team Workflow Tool | Appfire**
  - Image: https://appfire.com/_next/image?url=https%3A%2F%2Fappfire-production.nyc3.cdn.digitaloceanspaces.com%2Fb897105404717196f402e973b4e6f89d.png&w=1920&q=75
  - Source: https://www.gitprime.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "areaNormal",
      "count": 94
    },
    {
      "family": "areaNormal Fallback",
      "count": 94
    }
  ],
  "colors": {
    "primary": "#336FE6",
    "secondary": "#57C5F7",
    "accent": "#336FE6",
    "background": "#090A0F",
    "textPrimary": "#090A0F",
    "link": "#96DBFA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "areaNormal",
      "heading": "areaNormal"
    },
    "fontStacks": {
      "body": [
        "areaNormal",
        "areaNormal Fallback"
      ],
      "heading": [
        "areaNormal",
        "areaNormal Fallback"
      ],
      "paragraph": [
        "areaNormal",
        "areaNormal Fallback"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#090A0F",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#336FE6",
      "textColor": "#FFFFFF",
      "borderColor": "#336FE6",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#090A0F",
      "borderColor": "#090A0F",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2230%22%20height%3D%2230%22%20fill%3D%22none%22%20viewBox%3D%220%200%2030%2030%22%20class%3D%22w-100%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22m29.847%2027.723-5.336-10.64c-.09.719-.24%201.437-.51%202.096a9.5%209.5%200%200%201-.958%201.887l2.16%204.315-12.266-5.125a4.7%204.7%200%200%201-2.58-2.668c-.45-1.23-.39-2.548.21-3.688l4.44-8.904%204.438%208.874c.571%201.17.662%202.487.21%203.688-.45%201.23-1.348%202.157-2.579%202.667l-.06.03%203.447%201.438a8%208%200%200%200%202.1-3.058%207.76%207.76%200%200%200-.33-6.175L16.383.87c-.24-.54-.78-.87-1.378-.87s-1.138.33-1.379.87L7.812%2012.497a7.78%207.78%200%200%200-.33%206.175%207.85%207.85%200%200%200%204.287%204.465l16.1%206.743c.18.09.39.12.6.12.42%200%20.84-.18%201.139-.48.42-.51.51-1.23.24-1.798%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22m9.312%2023.5-4.5%201.887%202.16-4.284c-.39-.6-.72-1.23-.958-1.887a10.6%2010.6%200%200%201-.51-2.097L.166%2027.726c-.3.57-.18%201.287.241%201.737.3.33.72.48%201.138.48.21%200%20.42-.03.601-.12L12.97%2025.3l-1.86-.781c-.63-.24-1.228-.6-1.798-1.02z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://appfire.com/favicons/favicon-32x32.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Appfire' as inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 ('Book a demo') is the primary CTA because it uses the vibrant brand color #336FE6, which is consistent with the primary color scheme, and has action-oriented text encouraging user engagement."
    },
    "secondary": {
      "index": 3,
      "text": "See plans and pricing",
      "reasoning": "Button #3 ('See plans and pricing') is selected as the secondary CTA because it has a transparent background, differentiating it from the primary button's vibrant color, and offers additional information, which is typical for secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and development teams"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Appfire' as inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```