# Gleam Brand Identity

A complete profile of **Gleam**'s visual system — colors, typography, components, and personality — extracted from https://joingleam.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gleam
- Machine-readable JSON: https://characterquilt.com/branding/gleam.json
- Per-page llms.txt: https://characterquilt.com/branding/gleam/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3D3728 |
| Accent | #FF415F |
| Body Font | Instrument Sans |
| Heading Font | Unbounded Medium |

## Color Palette

- primary: #3D3728
- secondary: #0000EE
- accent: #FF415F
- background: #EEEEEE
- textPrimary: #FF415F
- link: #FF415F

## Typography

- primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
- heading: Unbounded Medium — https://fonts.google.com/specimen/Unbounded+Medium

## Visual Assets

- Logo: https://framerusercontent.com/images/carU1Zael5YSzVmQqABvIJnA5A.png?width=1027&height=1030
- Favicon: https://framerusercontent.com/images/SjQv7QNXzcv3BVViaqhkVa2JYQ.png
- Social card (og:image): https://framerusercontent.com/assets/4VlKxraDXgyVN7IFlWZ34q1zo0.png

## UI Components

- input: background=transparent, textColor=#96938B, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Gleam Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Gleam ∗ Super smart data entry for sites**
  - Image: https://framerusercontent.com/assets/4VlKxraDXgyVN7IFlWZ34q1zo0.png
  - Source: https://joingleam.com/
- **Gleam ∗ Super smart data entry for sites**
  - Image: https://framerusercontent.com/images/carU1Zael5YSzVmQqABvIJnA5A.png?width=1027&height=1030
  - Source: https://joingleam.com/
- **Gleam ∗ Super smart data entry for sites**
  - Image: https://framerusercontent.com/images/Ra9Lv9jroXMWTIndvqXDLpV80.jpeg?scale-down-to=512&width=800&height=800
  - Source: https://joingleam.com/
- **Gleam Beauty | Beauty Products & More**
  - Image: https://gleambeautyinc.com/cdn/shop/files/Frame_1618875190_1.png?v=1742379566&width=2552
  - Source: https://gleambeautyinc.com/
- **Campaign Reporting Overview - Visual Insights | Gleam.io**
  - Image: https://user-assets.out.sh/asset/1632x648/reporting-tab.png
  - Source: https://gleam.io/docs/competitions/data/reporting-tab
- **Hosted Landing Page - Your Gleam Landing Page URL | Gleam.io**
  - Image: https://user-assets.out.sh/asset/1632x1504/site-settings.png
  - Source: https://gleam.io/docs/competitions/installation/hosted

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "Unbounded Medium",
      "role": "heading"
    },
    {
      "family": "Unbounded SemiBold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3D3728",
    "secondary": "#0000EE",
    "accent": "#FF415F",
    "background": "#EEEEEE",
    "textPrimary": "#FF415F",
    "link": "#FF415F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Unbounded Medium"
    },
    "fontStacks": {
      "heading": [
        "Unbounded",
        "Unbounded Placeholder",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#96938B",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/carU1Zael5YSzVmQqABvIJnA5A.png?width=1027&height=1030",
    "favicon": "https://framerusercontent.com/images/SjQv7QNXzcv3BVViaqhkVa2JYQ.png",
    "ogImage": "https://framerusercontent.com/assets/4VlKxraDXgyVN7IFlWZ34q1zo0.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is the most prominent and visible logo, matching the favicon and representing the brand 'Gleam'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Gleam",
      "reasoning": "The button labeled 'Get Gleam' is the only button available and serves as the primary call-to-action, encouraging users to engage with the product."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button present, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is the most prominent and visible logo, matching the favicon and representing the brand 'Gleam'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```