# Glider Brand Identity A complete profile of **Glider**'s visual system — colors, typography, components, and personality — extracted from http://glider.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/glider - Machine-readable JSON: https://characterquilt.com/branding/glider.json - Per-page llms.txt: https://characterquilt.com/branding/glider/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #00A4A6 | | Accent | #00A4A6 | | Body Font | Helvetica | | Heading Font | Helvetica | ## Color Palette - primary: #00A4A6 - secondary: #00112C - accent: #00A4A6 - background: #FFFFFF - textPrimary: #111111 - link: #09757A ## Typography - primary: Helvetica — https://fonts.google.com/specimen/Helvetica - heading: Helvetica — https://fonts.google.com/specimen/Helvetica ## Visual Assets - Logo: https://www.afternic.com/forsale/imgs/afternic/AfternicLogoV2.svg - Favicon: https://img1.wsimg.com/cdnassets/transform/bfa8cd58-2650-4746-bf80-4babd8cd4e55/android-chrome-192x192 ## UI Components - input: background=transparent, textColor=#111111, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#00A4A6, textColor=#FFFFFF, borderRadius=10px, shadow=rgb(128, 128, 128) 0px 0px 1px 0px - buttonSecondary: background=#111111, textColor=#FFFFFF, borderColor=#111111, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Glider Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **1941 Universal Cool Grip Glider Wrinkle Proof Irons B&W Vintage Print Ad | eBay** - Image: https://i.ebayimg.com/images/g/TUQAAOSwWtJmcgwb/s-l400.jpg - Source: https://www.ebay.com/itm/335897828569 - **AE 1601 Glider Report - YouTube** - Image: https://i.ytimg.com/vi/-UuMbMVl9Tk/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AH-CYAC0AWKAgwIABABGGUgYChOMA8=&rs=AOn4CLBr7ZsYJ5FTujH7kwqr74LygpiO_w - Source: https://www.youtube.com/watch?v=-UuMbMVl9Tk - **Hang Glider Landing Stock Illustrations – 85 Hang Glider Landing Stock Illustrations, Vectors & Clipart - Dreamstime** - Image: https://thumbs.dreamstime.com/b/extreme-sports-landing-page-providing-information-parachuting-skydiving-paragliding-parafoil-hang-glider-isometric-vector-249645267.jpg - Source: https://www.dreamstime.com/illustration/hang-glider-landing.html - **Safe! Silent! Swift! Cornelius Aircraft Glider ad 1944 | eBay** - Image: https://i.ebayimg.com/images/g/bN4AAOSwOQpmRKIl/s-l400.jpg - Source: https://www.ebay.com/itm/395406299217 - **1977 Glider Aircraft Report 5/1/2025r | eBay** - Image: https://i.ebayimg.com/images/g/prUAAOSwNJpoE2WK/s-l400.jpg - Source: https://www.ebay.com/itm/365574828071 - **Page 5 | Glider plane Images - Free Download on Freepik** - Image: https://img.freepik.com/free-vector/travel-landing-page_23-2148126985.jpg?semt=ais_hybrid&w=740&q=80 - Source: https://www.freepik.com/free-photos-vectors/glider-plane/5 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica", "role": "body" } ], "colors": { "primary": "#00A4A6", "secondary": "#00112C", "accent": "#00A4A6", "background": "#FFFFFF", "textPrimary": "#111111", "link": "#09757A" }, "typography": { "fontFamilies": { "primary": "Helvetica", "heading": "Helvetica" }, "fontStacks": { "heading": [ "gdsherpa", "Helvetica", "Arial", "sans-serif" ], "body": [ "gdsherpa", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "gdsherpa", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "56px", "body": "13px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "transparent", "textColor": "#111111", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#00A4A6", "textColor": "#FFFFFF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px" }, "buttonSecondary": { "background": "#111111", "textColor": "#FFFFFF", "borderColor": "#111111", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://www.afternic.com/forsale/imgs/afternic/AfternicLogoV2.svg", "favicon": "https://img1.wsimg.com/cdnassets/transform/bfa8cd58-2650-4746-bf80-4babd8cd4e55/android-chrome-192x192", "ogImage": null, "logoAlt": "A GoDaddy-Branded Afternic Logo" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is the most relevant to the brand 'Afternic', as indicated by the alt text 'A GoDaddy-Branded Afternic Logo'. It is visible and has a medium size, making it suitable as the brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Ask AI", "reasoning": "Button #1 with text 'Ask AI' uses the vibrant brand color #00A4A6, making it the most visually prominent and likely the primary CTA." }, "secondary": { "index": 0, "text": "Get Price", "reasoning": "Button #0 with text 'Get Price' uses a dark color #111111, which contrasts with the primary button's vibrant color, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is the most relevant to the brand 'Afternic', as indicated by the alt text 'A GoDaddy-Branded Afternic Logo'. It is visible and has a medium size, making it suitable as the brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```