# Gobble Brand Identity A complete profile of **Gobble**'s visual system — colors, typography, components, and personality — extracted from http://gobble.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/gobble - Machine-readable JSON: https://characterquilt.com/branding/gobble.json - Per-page llms.txt: https://characterquilt.com/branding/gobble/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #9D1525 | | Accent | #700F1B | | Body Font | Circular Std | | Heading Font | Circular Std | ## Color Palette - primary: #9D1525 - secondary: #9CA3AF - accent: #700F1B - background: #FFFDF9 - textPrimary: #333333 - link: #700F1B ## Typography - primary: Circular Std — https://fonts.google.com/specimen/Circular+Std - heading: Circular Std — https://fonts.google.com/specimen/Circular+Std ## Visual Assets - Logo: https://www.gobble.com/wp-content/themes/gobble/images/gobble-header-white.svg ## UI Components - input: background=#FFFFFF, textColor=#333333, borderColor=#9CA3AF, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 2px 4px 0px inset - buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=9999px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#07445F, borderRadius=3px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: busy professionals and families looking for quick meal solutions ## Gobble Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Secret Sauce: Marinara Edition | Gobble Meal Kits** - Image: https://www.gobble.com/wp-content/uploads/Tomato-Fields-Ooshma.jpg - Source: https://www.gobble.com/blog/the-secret-sauce-marinara-edition/?srsltid=AfmBOooT27dP8njNMqIrMQwqca1KRxEZ26XO6W0W3JW7Z_pv7JGFGaw9 - **Gobble Blog: Simplify Dinner with Expert Advice** - Image: https://www.gobble.com/wp-content/uploads/2021/06/2020_05_19_Gobble4213_BBYBFusPasBroc-scaled-2.jpeg - Source: https://www.gobble.com/blog/page/19/?srsltid=AfmBOorp8SORGxrojgbbTaPncs1z5epOeZO4-8lb99KNhz5XHiUykncv - **The Secret Sauce: Marinara Edition | Gobble Meal Kits** - Image: https://www.gobble.com/wp-content/uploads/Thomas-Tomatoe-Fields-.jpg - Source: https://www.gobble.com/blog/the-secret-sauce-marinara-edition/?srsltid=AfmBOoqZ6WtCaPU0HyDGVu7TtP8VP5Ur0YrGM2CcNvNjD0mVK2fzRuau - **Gobble Blog: Simplify Dinner with Expert Advice** - Image: https://www.gobble.com/wp-content/uploads/2021/03/Double-Up-Blog-Post-1.jpg - Source: https://www.gobble.com/blog/page/19/?srsltid=AfmBOoqwBChFjaasMqh16Mukzy3YFmTzU2Ao__Gu2UG__sNBVWmCGC3i - **Gobble Blog: Simplify Dinner with Expert Advice** - Image: https://www.gobble.com/wp-content/uploads/2020/10/Family-Dinner-1.jpg - Source: https://www.gobble.com/blog/page/20/?srsltid=AfmBOopDEb0LRbLfA94v_KJMtvFI8HKeWCP7UXRWZZqdf7y-lrATAY3J - **Gobble Blog: Simplify Dinner with Expert Advice** - Image: https://www.gobble.com/wp-content/uploads/2024/09/thanksgiving-meal-sides-scaled.jpg - Source: https://www.gobble.com/blog/page/2/?srsltid=AfmBOoo5IMytKXTG6PbVbUJDo2hP3UsNC0z6r7lzRQxpFspsAvWOfZxn ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Circular Std", "role": "body" } ], "colors": { "primary": "#9D1525", "secondary": "#9CA3AF", "accent": "#700F1B", "background": "#FFFDF9", "textPrimary": "#333333", "link": "#700F1B" }, "typography": { "fontFamilies": { "primary": "Circular Std", "heading": "Circular Std" }, "fontStacks": { "heading": [ "Circular Std", "sans-serif" ], "body": [ "Circular Std", "sans-serif" ], "paragraph": [ "Circular Std", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "28px", "body": "28px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#9CA3AF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 2px 4px 0px inset" }, "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#07445F", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" } }, "images": { "logo": "https://www.gobble.com/wp-content/themes/gobble/images/gobble-header-white.svg", "favicon": null, "ogImage": null, "logoHref": "https://www.gobble.com", "logoAlt": "gobble logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Cooking with $100 Off!*", "reasoning": "Button #0, 'Get Cooking with $100 Off!*', is the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#000000) which contrasts well with the page, making it stand out as the main call-to-action." }, "secondary": { "index": 2, "text": "Skip to main content", "reasoning": "Button #2, 'Skip to main content', is selected as secondary because it has a different background color (#FFFFFF) and serves a navigational purpose, making it less prominent than the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "busy professionals and families looking for quick meal solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```