# GoLinks Brand Identity

A complete profile of **GoLinks**'s visual system — colors, typography, components, and personality — extracted from https://www.golinks.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/golinks
- Machine-readable JSON: https://characterquilt.com/branding/golinks.json
- Per-page llms.txt: https://characterquilt.com/branding/golinks/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #091F32 |
| Accent | #00BEAC |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #091F32
- secondary: #6D7888
- accent: #00BEAC
- background: #FFFFFF
- textPrimary: #00BEAC
- link: #00BEAC

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://www.golinks.io/d/images/logos/golinks-logo-2021-dark-small.svg
- Favicon: https://www.golinks.io/d/images/golinks-logo-horizontal.svg
- Social card (og:image): https://www.golinks.io/d/images/feature/golinks-feature-default.png

## UI Components

- buttonPrimary: background=#00BEAC, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#00BEAC, borderColor=#00BEAC, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## GoLinks Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Inside Asana Blog - Company insights and updates • Asana**
  - Image: https://assets.asana.biz/transform/8c3b4e66-67a8-4b40-ba3e-a4b972de80fa/web-RM27-winter-Blog-hero-1578x1050
  - Source: https://www.golinks.io/h87pl?external-domain=go.asana.com
- **Wall of love | GoLinks®**
  - Image: https://www.golinks.io/d/images//customers/star-rating-widgets/captera-22-best-ease-of-use.webp
  - Source: https://www.golinks.io/wall-of-love.php
- **The Inside Asana Blog - Company insights and updates • Asana**
  - Image: https://assets.asana.biz/m/12a8d15f8909d731/original/Maria_Blog.webp
  - Source: https://www.golinks.io/h87pl?external-domain=go.asana.com
- **Explore Go Links® to use with Slack | GoLinks®**
  - Image: https://www.golinks.io/apps/d/images/apps/slack-1.gif
  - Source: https://www.golinks.io/apps/slack
- **The Inside Asana Blog - Company insights and updates • Asana**
  - Image: https://assets.asana.biz/transform/1653fed0-c1c8-4d5a-967b-98f14e4eb684/Release-kit-hero-1880x692-2x-en-US
  - Source: https://www.golinks.io/h87pl?external-domain=go.asana.com
- **Explore Go Links® to use with Gmail | GoLinks®**
  - Image: https://www.golinks.io/apps/d/images/apps/gmail-2.png
  - Source: https://www.golinks.io/apps/gmail

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    },
    {
      "family": "Noto Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#091F32",
    "secondary": "#6D7888",
    "accent": "#00BEAC",
    "background": "#FFFFFF",
    "textPrimary": "#00BEAC",
    "link": "#00BEAC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "body": [
        "Manrope",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Manrope",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00BEAC",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#00BEAC",
      "borderColor": "#00BEAC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.golinks.io/d/images/logos/golinks-logo-2021-dark-small.svg",
    "favicon": "https://www.golinks.io/d/images/golinks-logo-horizontal.svg",
    "ogImage": "https://www.golinks.io/d/images/feature/golinks-feature-default.png",
    "logoHref": "https://www.golinks.io/",
    "logoAlt": "GoLinks® Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'GoLinks'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #4 ('Book a demo') has a vibrant green background (#00BEAC), which is the brand's accent color, making it the most prominent CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #0 ('Get started') has a white background with a green border, making it a suitable secondary CTA with a different color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'GoLinks'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```