# Gonddo Brand Identity

A complete profile of **Gonddo**'s visual system — colors, typography, components, and personality — extracted from https://gonddo.com.br/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gonddo
- Machine-readable JSON: https://characterquilt.com/branding/gonddo.json
- Per-page llms.txt: https://characterquilt.com/branding/gonddo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EF2338 |
| Accent | #EF2338 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #EF2338
- secondary: #69727D
- accent: #EF2338
- background: #FFFFFF
- textPrimary: #242429
- link: #2C2E48

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://atacaly.com/wp-content/uploads/2023/01/logo-horizontal.png
- Favicon: https://atacaly.com/wp-content/uploads/2023/01/cropped-icon-512px-32x32.png
- Social card (og:image): https://atacaly.com/wp-content/uploads/2023/02/social-image.jpg

## UI Components

- input: background=transparent, textColor=#242429, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#EF2338, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#2C2E48, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and suppliers

## Gonddo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Atacaly - A plataforma que conecta lojistas e fornecedores**
  - Image: https://atacaly.com/wp-content/uploads/2023/02/profile.png
  - Source: https://gonddo.com.br/
- **Atacaly - A plataforma que conecta lojistas e fornecedores**
  - Image: https://atacaly.com/wp-content/uploads/2023/01/newsletter.png
  - Source: https://gonddo.com.br/
- **Atacaly - A plataforma que conecta lojistas e fornecedores**
  - Image: https://atacaly.com/wp-content/uploads/2023/02/social-image.jpg
  - Source: https://gonddo.com.br/
- **Atacaly - A plataforma que conecta lojistas e fornecedores**
  - Image: https://atacaly.com/wp-content/uploads/2023/01/price-tag.png
  - Source: https://gonddo.com.br/
- **Atacaly - A plataforma que conecta lojistas e fornecedores**
  - Image: https://atacaly.com/wp-content/uploads/2023/01/logo-horizontal.png
  - Source: https://gonddo.com.br/
- **Gonddo | São Paulo, State of São Paulo, Brazil Startup**
  - Image: https://gust-production.s3.amazonaws.com/uploads/startup/panoramic_image/1128169/Gonddo_20Logo2.PNG
  - Source: https://gust.com/companies/gonddo-2

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EF2338",
    "secondary": "#69727D",
    "accent": "#EF2338",
    "background": "#FFFFFF",
    "textPrimary": "#242429",
    "link": "#2C2E48"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "20px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#242429",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EF2338",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2C2E48",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://atacaly.com/wp-content/uploads/2023/01/logo-horizontal.png",
    "favicon": "https://atacaly.com/wp-content/uploads/2023/01/cropped-icon-512px-32x32.png",
    "ogImage": "https://atacaly.com/wp-content/uploads/2023/02/social-image.jpg",
    "logoHref": "https://atacaly.com",
    "logoAlt": "Atacaly"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Atacaly'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Anunciar agora mesmo",
      "reasoning": "Button #1 'Anunciar agora mesmo' uses the vibrant brand color #EF2338, making it the most prominent CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Grupo do WhatsApp",
      "reasoning": "Button #4 'Grupo do WhatsApp' uses a different vibrant color #2C2E48, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and suppliers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Atacaly'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```