{
  "name": "Goodfire",
  "slug": "goodfire",
  "domain": "https://www.goodfire.ai/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Suisse Intl Book",
        "role": "body"
      },
      {
        "family": "Suisse Works Book",
        "role": "heading"
      },
      {
        "family": "IBM Plex Mono",
        "role": "monospace"
      }
    ],
    "colors": {
      "primary": "#A19576",
      "secondary": "#7495AB",
      "accent": "#DE9D50",
      "background": "#FFFFFF",
      "textPrimary": "#1D272A",
      "link": "#DE9D50"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Suisse Intl Book",
        "heading": "Suisse Works Book"
      },
      "fontStacks": {
        "heading": [
          "Suisse Works Book",
          "Georgia",
          "sans-serif"
        ],
        "body": [
          "Suisse Intl Book",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Suisse Intl Book",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "59.375px",
        "h2": "43.89px",
        "body": "21.375px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "5px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#C4572A",
        "textColor": "#7B7B7B",
        "borderRadius": "9999px",
        "borderRadiusCorners": {
          "topLeft": "9999px",
          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "transparent",
        "textColor": "#000000",
        "borderColor": "#000000",
        "borderRadius": "9999px",
        "borderRadiusCorners": {
          "topLeft": "9999px",
          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67ec4958590e172310498188_Clip%20path%20group.svg",
      "favicon": "https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f7f5f3f64ba914bea7b94c_32.png",
      "ogImage": "https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f8223b7a5017e5e1e983ac_opengraph.png",
      "logoHref": "/",
      "logoAlt": "go to home"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is located in the header, links to the homepage, and is visible with a medium size, making it the primary brand logo for Goodfire AI.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request access",
        "reasoning": "Button #0 has a vibrant red/orange background (#C4572A), which is typically used for primary CTAs. The text 'Request access' is action-oriented, making it a strong candidate for the primary button."
      },
      "secondary": {
        "index": 1,
        "text": "View latest research",
        "reasoning": "Button #1 has a transparent background with a border, making it less prominent than Button #0. The text 'View latest research' suggests a secondary action, suitable for a secondary button."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "tech-savvy professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and is visible with a medium size, making it the primary brand logo for Goodfire AI.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/goodfire/c0db575377.webp",
      "alt": "Company",
      "source_url": "https://www.goodfire.ai/company",
      "image_url": "https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/6983c5f4521291d801fc554b_Goodfire%20Team%20Photo.jpg",
      "width": 4000,
      "height": 2667,
      "bytes": 2709328,
      "query": "site:goodfire.ai",
      "query_suffix": "site:goodfire.ai"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/goodfire/c7996d880e.webp",
      "alt": "Blog",
      "source_url": "https://www.goodfire.ai/blog",
      "image_url": "https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/691cfffb336cab24a10b8989_research.png",
      "width": 454,
      "height": 454,
      "bytes": 117154,
      "query": "site:goodfire.ai blog",
      "query_suffix": "site:goodfire.ai blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/goodfire/c73a5481f0.webp",
      "alt": "Interpreting Evo 2: Arc Institute's Next-Generation Genomic Foundation Model",
      "source_url": "https://www.goodfire.ai/research/interpreting-evo-2",
      "image_url": "https://cdn.prod.website-files.com/67b6603da5471104daf6923a/67b6645324d41dae20cd6581_evo-2-mech-interp-min.png",
      "width": 5100,
      "height": 4358,
      "bytes": 1052711,
      "query": "site:goodfire.ai",
      "query_suffix": "site:goodfire.ai"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/goodfire/8f0742915d.webp",
      "alt": "Blog",
      "source_url": "https://www.goodfire.ai/blog",
      "image_url": "https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f8223b7a5017e5e1e983ac_opengraph.png",
      "width": 1200,
      "height": 630,
      "bytes": 139220,
      "query": "site:goodfire.ai blog",
      "query_suffix": "site:goodfire.ai blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/goodfire/019e743e90.webp",
      "alt": "Discovering Undesired Rare Behaviors via Model Diff Amplification",
      "source_url": "https://www.goodfire.ai/research/model-diff-amplification",
      "image_url": "https://model-diff-blog-post.s3.us-west-2.amazonaws.com/EM_bored.png",
      "width": 5210,
      "height": 3409,
      "bytes": 744245,
      "query": "site:goodfire.ai",
      "query_suffix": "site:goodfire.ai"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/goodfire/c4b4ac556b.webp",
      "alt": "Feature Steering for Reliable and Expressive AI Engineering",
      "source_url": "https://www.goodfire.ai/blog/feature-steering-for-reliable-and-expressive-ai-engineering",
      "image_url": "https://cdn.prod.website-files.com/67b6603da5471104daf6923a/67bcf20aef0da7c948c8b76a_hero.jpg",
      "width": 4091,
      "height": 2727,
      "bytes": 1012833,
      "query": "site:goodfire.ai",
      "query_suffix": "site:goodfire.ai"
    }
  ],
  "font_resources": [
    {
      "family": "Suisse Intl Book",
      "google_fonts_url": "https://fonts.google.com/specimen/Suisse+Intl+Book"
    },
    {
      "family": "Suisse Works Book",
      "google_fonts_url": "https://fonts.google.com/specimen/Suisse+Works+Book"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Suisse+Intl+Book&family=Suisse+Works+Book&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/goodfire",
  "agent_instructions": "You are designing or implementing in Goodfire's brand identity.\n\n# Brand profile\n- Company: Goodfire\n- Source: https://www.goodfire.ai/\n- Color scheme: light\n\n# Colors\n- primary: #A19576\n- secondary: #7495AB\n- accent: #DE9D50\n- background: #FFFFFF\n- textPrimary: #1D272A\n- link: #DE9D50\n\n# Typography\n- primary: Suisse Intl Book — https://fonts.google.com/specimen/Suisse+Intl+Book\n- heading: Suisse Works Book — https://fonts.google.com/specimen/Suisse+Works+Book\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Suisse+Intl+Book&family=Suisse+Works+Book&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#C4572A, textColor=#7B7B7B, borderRadius=9999px, shadow=none\n- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=9999px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/goodfire.json",
  "page_markdown": "# Goodfire Brand Identity\n\nA complete profile of **Goodfire**'s visual system — colors, typography, components, and personality — extracted from https://www.goodfire.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/goodfire\n- Machine-readable JSON: https://characterquilt.com/branding/goodfire.json\n- Per-page llms.txt: https://characterquilt.com/branding/goodfire/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #A19576 |\n| Accent | #DE9D50 |\n| Body Font | Suisse Intl Book |\n| Heading Font | Suisse Works Book |\n\n## Color Palette\n\n- primary: #A19576\n- secondary: #7495AB\n- accent: #DE9D50\n- background: #FFFFFF\n- textPrimary: #1D272A\n- link: #DE9D50\n\n## Typography\n\n- primary: Suisse Intl Book — https://fonts.google.com/specimen/Suisse+Intl+Book\n- heading: Suisse Works Book — https://fonts.google.com/specimen/Suisse+Works+Book\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67ec4958590e172310498188_Clip%20path%20group.svg\n- Favicon: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f7f5f3f64ba914bea7b94c_32.png\n- Social card (og:image): https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f8223b7a5017e5e1e983ac_opengraph.png\n\n## UI Components\n\n- buttonPrimary: background=#C4572A, textColor=#7B7B7B, borderRadius=9999px, shadow=none\n- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=9999px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy professionals\n\n## Goodfire Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Company**\n  - Image: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/6983c5f4521291d801fc554b_Goodfire%20Team%20Photo.jpg\n  - Source: https://www.goodfire.ai/company\n- **Blog**\n  - Image: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/691cfffb336cab24a10b8989_research.png\n  - Source: https://www.goodfire.ai/blog\n- **Interpreting Evo 2: Arc Institute's Next-Generation Genomic Foundation Model**\n  - Image: https://cdn.prod.website-files.com/67b6603da5471104daf6923a/67b6645324d41dae20cd6581_evo-2-mech-interp-min.png\n  - Source: https://www.goodfire.ai/research/interpreting-evo-2\n- **Blog**\n  - Image: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f8223b7a5017e5e1e983ac_opengraph.png\n  - Source: https://www.goodfire.ai/blog\n- **Discovering Undesired Rare Behaviors via Model Diff Amplification**\n  - Image: https://model-diff-blog-post.s3.us-west-2.amazonaws.com/EM_bored.png\n  - Source: https://www.goodfire.ai/research/model-diff-amplification\n- **Feature Steering for Reliable and Expressive AI Engineering**\n  - Image: https://cdn.prod.website-files.com/67b6603da5471104daf6923a/67bcf20aef0da7c948c8b76a_hero.jpg\n  - Source: https://www.goodfire.ai/blog/feature-steering-for-reliable-and-expressive-ai-engineering\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Suisse Intl Book\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Suisse Works Book\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"IBM Plex Mono\",\n      \"role\": \"monospace\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#A19576\",\n    \"secondary\": \"#7495AB\",\n    \"accent\": \"#DE9D50\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#1D272A\",\n    \"link\": \"#DE9D50\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Suisse Intl Book\",\n      \"heading\": \"Suisse Works Book\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Suisse Works Book\",\n        \"Georgia\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Suisse Intl Book\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Suisse Intl Book\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"59.375px\",\n      \"h2\": \"43.89px\",\n      \"body\": \"21.375px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"5px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#C4572A\",\n      \"textColor\": \"#7B7B7B\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67ec4958590e172310498188_Clip%20path%20group.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f7f5f3f64ba914bea7b94c_32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f8223b7a5017e5e1e983ac_opengraph.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"go to home\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is located in the header, links to the homepage, and is visible with a medium size, making it the primary brand logo for Goodfire AI.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request access\",\n      \"reasoning\": \"Button #0 has a vibrant red/orange background (#C4572A), which is typically used for primary CTAs. The text 'Request access' is action-oriented, making it a strong candidate for the primary button.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"View latest research\",\n      \"reasoning\": \"Button #1 has a transparent background with a border, making it less prominent than Button #0. The text 'View latest research' suggests a secondary action, suitable for a secondary button.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech-savvy professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, links to the homepage, and is visible with a medium size, making it the primary brand logo for Goodfire AI.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}