# Goodfire Brand Identity

A complete profile of **Goodfire**'s visual system — colors, typography, components, and personality — extracted from https://www.goodfire.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/goodfire
- Machine-readable JSON: https://characterquilt.com/branding/goodfire.json
- Per-page llms.txt: https://characterquilt.com/branding/goodfire/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #A19576 |
| Accent | #DE9D50 |
| Body Font | Suisse Intl Book |
| Heading Font | Suisse Works Book |

## Color Palette

- primary: #A19576
- secondary: #7495AB
- accent: #DE9D50
- background: #FFFFFF
- textPrimary: #1D272A
- link: #DE9D50

## Typography

- primary: Suisse Intl Book — https://fonts.google.com/specimen/Suisse+Intl+Book
- heading: Suisse Works Book — https://fonts.google.com/specimen/Suisse+Works+Book

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67ec4958590e172310498188_Clip%20path%20group.svg
- Favicon: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f7f5f3f64ba914bea7b94c_32.png
- Social card (og:image): https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f8223b7a5017e5e1e983ac_opengraph.png

## UI Components

- buttonPrimary: background=#C4572A, textColor=#7B7B7B, borderRadius=9999px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Goodfire Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Company**
  - Image: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/6983c5f4521291d801fc554b_Goodfire%20Team%20Photo.jpg
  - Source: https://www.goodfire.ai/company
- **Blog**
  - Image: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/691cfffb336cab24a10b8989_research.png
  - Source: https://www.goodfire.ai/blog
- **Interpreting Evo 2: Arc Institute's Next-Generation Genomic Foundation Model**
  - Image: https://cdn.prod.website-files.com/67b6603da5471104daf6923a/67b6645324d41dae20cd6581_evo-2-mech-interp-min.png
  - Source: https://www.goodfire.ai/research/interpreting-evo-2
- **Blog**
  - Image: https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f8223b7a5017e5e1e983ac_opengraph.png
  - Source: https://www.goodfire.ai/blog
- **Discovering Undesired Rare Behaviors via Model Diff Amplification**
  - Image: https://model-diff-blog-post.s3.us-west-2.amazonaws.com/EM_bored.png
  - Source: https://www.goodfire.ai/research/model-diff-amplification
- **Feature Steering for Reliable and Expressive AI Engineering**
  - Image: https://cdn.prod.website-files.com/67b6603da5471104daf6923a/67bcf20aef0da7c948c8b76a_hero.jpg
  - Source: https://www.goodfire.ai/blog/feature-steering-for-reliable-and-expressive-ai-engineering

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse Intl Book",
      "role": "body"
    },
    {
      "family": "Suisse Works Book",
      "role": "heading"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#A19576",
    "secondary": "#7495AB",
    "accent": "#DE9D50",
    "background": "#FFFFFF",
    "textPrimary": "#1D272A",
    "link": "#DE9D50"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse Intl Book",
      "heading": "Suisse Works Book"
    },
    "fontStacks": {
      "heading": [
        "Suisse Works Book",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Suisse Intl Book",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Suisse Intl Book",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "59.375px",
      "h2": "43.89px",
      "body": "21.375px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#C4572A",
      "textColor": "#7B7B7B",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67ec4958590e172310498188_Clip%20path%20group.svg",
    "favicon": "https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f7f5f3f64ba914bea7b94c_32.png",
    "ogImage": "https://cdn.prod.website-files.com/67b4608695ee3b31a669d3a9/67f8223b7a5017e5e1e983ac_opengraph.png",
    "logoHref": "/",
    "logoAlt": "go to home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and is visible with a medium size, making it the primary brand logo for Goodfire AI.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request access",
      "reasoning": "Button #0 has a vibrant red/orange background (#C4572A), which is typically used for primary CTAs. The text 'Request access' is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 1,
      "text": "View latest research",
      "reasoning": "Button #1 has a transparent background with a border, making it less prominent than Button #0. The text 'View latest research' suggests a secondary action, suitable for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and is visible with a medium size, making it the primary brand logo for Goodfire AI.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```