# GoodTime Brand Identity

A complete profile of **GoodTime**'s visual system — colors, typography, components, and personality — extracted from https://goodtime.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/goodtime
- Machine-readable JSON: https://characterquilt.com/branding/goodtime.json
- Per-page llms.txt: https://characterquilt.com/branding/goodtime/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6400E0 |
| Accent | #0D6EFD |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #6400E0
- secondary: #F3F0FF
- accent: #0D6EFD
- background: #FFFFFF
- textPrimary: #0D6EFD
- link: #0D6EFD

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://goodtime.io/wp-content/uploads/2022/04/goodtime-logo-colored.svg
- Favicon: https://goodtime.io/apple-touch-icon.png
- Social card (og:image): https://goodtime.io/wp-content/uploads/2025/11/GT_Homepage_OG_2025_v3.jpg

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## GoodTime Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **11 Data Security Questions to Ask Every HR Tech Vendor | GoodTime**
  - Image: https://goodtime.io/wp-content/uploads/2022/04/krakenimages-376KN_ISplE-unsplash-1.jpeg
  - Source: https://goodtime.io/blog/talent-operations/decoding-enterprise-grade-security-hr-tech/
- **Expert-Backed Insights for Smarter Recruiting | GoodTime Blog**
  - Image: https://goodtime.io/wp-content/uploads/2025/12/2026-hir-cover-thumb@2x-1.webp
  - Source: https://goodtime.io/blog/
- **Talent Operations: A Comprehensive Guide | GoodTime**
  - Image: https://goodtime.io/wp-content/uploads/2024/03/thisisengineering-raeng-TXxiFuQLBKQ-unsplash-jpg.webp
  - Source: https://goodtime.io/blog/talent-operations/talent-operations-a-comprehensive-guide/
- **Expert-Backed Insights for Smarter Recruiting | GoodTime Blog**
  - Image: https://goodtime.io/wp-content/uploads/2026/04/b73a1702-b8fe-4c97-bd01-09d71e5a860a.png
  - Source: https://goodtime.io/blog/
- **99% of Talent Acquisition Teams Leverage AI and Automation | GoodTime**
  - Image: https://goodtime.io/wp-content/uploads/2024/01/Blog-Image-1024x576-1-jpg.webp
  - Source: https://goodtime.io/news-press/99-of-talent-acquisition-teams-leverage-ai-and-automation/
- **The Recruitment Funnel: Tips for all 7 Stages | GoodTime**
  - Image: https://goodtime.io/wp-content/uploads/2022/04/linkedin-sales-solutions-1LyBcHrH4J8-unsplash-edited.jpeg
  - Source: https://goodtime.io/blog/recruiting/recruitment-funnel/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6400E0",
    "secondary": "#F3F0FF",
    "accent": "#0D6EFD",
    "background": "#FFFFFF",
    "textPrimary": "#0D6EFD",
    "link": "#0D6EFD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "https://goodtime.io/wp-content/uploads/2022/04/goodtime-logo-colored.svg",
    "favicon": "https://goodtime.io/apple-touch-icon.png",
    "ogImage": "https://goodtime.io/wp-content/uploads/2025/11/GT_Homepage_OG_2025_v3.jpg",
    "logoHref": "https://goodtime.io",
    "logoAlt": "GoodTime"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'GoodTime'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'GoodTime'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```