# GovPredict Brand Identity A complete profile of **GovPredict**'s visual system — colors, typography, components, and personality — extracted from http://govpredict.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/govpredict - Machine-readable JSON: https://characterquilt.com/branding/govpredict.json - Per-page llms.txt: https://characterquilt.com/branding/govpredict/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #7259EF | | Accent | #6B52D1 | | Body Font | Inter | | Heading Font | niveau-grotesk | ## Color Palette - primary: #7259EF - secondary: #221F54 - accent: #6B52D1 - background: #FFFFFF - textPrimary: #535383 - link: #535383 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: niveau-grotesk — https://fonts.google.com/specimen/niveau-grotesk ## Visual Assets - Logo: 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- Favicon: https://www.quorum.us/wp-content/themes/Quorum-Theme/dist/images/favicons/apple-touch-icon.png - Social card (og:image): https://www.quorum.us/wp-content/uploads/2023/07/rankmath_default_featured_image.jpg ## UI Components - input: background=#F5F8FA, textColor=#33475B, borderColor=#CBD6E2, borderRadius=3px, shadow=none - buttonPrimary: background=#6B52D1, textColor=#FFFFFF, borderColor=#6B52D1, borderRadius=50px, shadow=none - buttonSecondary: background=#A88F4D, textColor=#FFFFFF, borderColor=#A88F4D, borderRadius=4.74074px, shadow=rgba(0, 0, 0, 0.05) 0px -3.55556px 7.11111px 0px inset, rgba(255, 255, 255, 0.05) 0px 3.55556px 7.11111px 0px inset, rgba(0, 0, 0, 0.15) 0px 1.06667px 7.11111px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: public affairs professionals ## GovPredict Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Quorum | Best-In-Class Public Affairs Software** - Image: https://www.quorum.us/wp-content/plugins/quorum-homepage-assets/assets/img/real-world-impact/Uber.webp - Source: https://www.govpredict.com/home/index - **Quorum | Best-In-Class Public Affairs Software** - Image: https://www.quorum.us/wp-content/plugins/quorum-homepage-assets/assets/img/quincy/AI-INFO_01_1147X847PX_V02.webp - Source: https://www.govpredict.com/home/index - **Quorum | Best-In-Class Public Affairs Software** - Image: https://www.quorum.us/wp-content/plugins/quorum-homepage-assets/assets/img/legislator/02_EMPOWER-GRASSROOTS-ADVOCACY_840X700PX_V01.webp - Source: https://www.govpredict.com/home/index - **Quorum | Best-In-Class Public Affairs Software** - Image: https://www.quorum.us/wp-content/plugins/quorum-homepage-assets/assets/img/real-world-impact/Sierra-Club.webp - Source: https://www.govpredict.com/home/index - **Quorum | Best-In-Class Public Affairs Software** - Image: https://www.quorum.us/wp-content/plugins/quorum-homepage-assets/assets/img/real-world-impact/ALS.webp - Source: https://www.govpredict.com/home/index - **Quorum | Best-In-Class Public Affairs Software** - Image: https://www.quorum.us/wp-content/plugins/quorum-homepage-assets/assets/img/legislator/01_TRACK-AND-ANALYZE-LEGISLATION_840X700PX_V01.webp - Source: https://www.govpredict.com/home/index ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "niveau-grotesk", "role": "heading" } ], "colors": { "primary": "#7259EF", "secondary": "#221F54", "accent": "#6B52D1", "background": "#FFFFFF", "textPrimary": "#535383", "link": "#535383" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "niveau-grotesk" }, "fontStacks": { "heading": [ "niveau-grotesk", "system-ui", "BlinkMacSystemFont", "-apple-system", "Segoe UI", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "80px", "h2": "50px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#F5F8FA", "textColor": "#33475B", "borderColor": "#CBD6E2", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonPrimary": { "background": "#6B52D1", "textColor": "#FFFFFF", "borderColor": "#6B52D1", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "#A88F4D", "textColor": "#FFFFFF", "borderColor": "#A88F4D", "borderRadius": "4.74074px", "borderRadiusCorners": { "topLeft": "4.74074px", "topRight": "4.74074px", "bottomRight": "4.74074px", "bottomLeft": "4.74074px" }, "shadow": "rgba(0, 0, 0, 0.05) 0px -3.55556px 7.11111px 0px inset, rgba(255, 255, 255, 0.05) 0px 3.55556px 7.11111px 0px inset, rgba(0, 0, 0, 0.15) 0px 1.06667px 7.11111px 0px" } }, "images": { "logo": 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"favicon": "https://www.quorum.us/wp-content/themes/Quorum-Theme/dist/images/favicons/apple-touch-icon.png", "ogImage": "https://www.quorum.us/wp-content/uploads/2023/07/rankmath_default_featured_image.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Quorum'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #5 ('Book a Demo') is likely the primary CTA due to its action-oriented text and vibrant brand color (#6B52D1), which aligns with the site's primary color scheme." }, "secondary": { "index": 9, "text": "Learn More", "reasoning": "Button #3 ('Learn More') is selected as secondary due to its distinct color (#A88F4D) and supportive action text, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "public affairs professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Quorum'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```