# Gradium Brand Identity

A complete profile of **Gradium**'s visual system — colors, typography, components, and personality — extracted from https://gradium.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gradium
- Machine-readable JSON: https://characterquilt.com/branding/gradium.json
- Per-page llms.txt: https://characterquilt.com/branding/gradium/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #DAFF53 |
| Accent | #DAFF53 |
| Body Font | Favorit |
| Heading Font | Favorit |

## Color Palette

- primary: #DAFF53
- accent: #DAFF53
- background: #111111
- textPrimary: #111111
- link: #DAFF53

## Typography

- primary: Favorit — https://fonts.google.com/specimen/Favorit
- heading: Favorit — https://fonts.google.com/specimen/Favorit

## Visual Assets

- Logo: https://gradium.ai/_next/static/media/logo-large.4b945d2a.svg
- Favicon: https://gradium.ai/icon.svg

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#DAFF53, textColor=#000000, borderRadius=33554400px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#7E7E7E, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Gradium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Gradium: Solving voice | Gradium**
  - Image: https://gradium.ai/assets/all_team_a.jpg
  - Source: https://gradium.ai/blog/gradium
- **Gradium: Solving voice | Gradium**
  - Image: https://gradium.ai/assets/founders_1.jpg
  - Source: https://gradium.ai/blog/gradium
- **What Is the Best Text-to-Speech API in 2026 to Build Voice Agents? Complete  Developer Comparison | Gradium**
  - Image: https://gradium.ai/assets/particles-background.png
  - Source: https://gradium.ai/content/best-text-to-speech-api-voice-agents
- **Why Your Voice Cloning Sounds Fake (And How to Fix It) | Gradium**
  - Image: https://gradium.ai/assets/voice-cloning-exp-setup.png
  - Source: https://gradium.ai/blog/voice-cloning-sounds-fake
- **Gradium: Advanced Voice AI for Text to Speech, Speech to Text, and Voice  Cloning**
  - Image: https://gradium.ai/assets/video-thumbnail.jpg
  - Source: https://gradium.ai/
- **Gradium: Advanced Voice AI for Text to Speech, Speech to Text, and Voice  Cloning**
  - Image: https://gradium.ai/assets/gradbot-shapes/shape-6.webp
  - Source: https://gradium.ai/gradbot

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Favorit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#DAFF53",
    "accent": "#DAFF53",
    "background": "#111111",
    "textPrimary": "#111111",
    "link": "#DAFF53"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Favorit",
      "heading": "Favorit"
    },
    "fontStacks": {
      "heading": [
        "Favorit",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Favorit",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Favorit",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#DAFF53",
      "textColor": "#000000",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#7E7E7E",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://gradium.ai/_next/static/media/logo-large.4b945d2a.svg",
    "favicon": "https://gradium.ai/icon.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Gradium'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Agent Demo",
      "reasoning": "Button #3 has a vibrant brand color (#DAFF53) and action-oriented text ('Agent Demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #0 has a transparent background, providing a contrast to the primary button's vibrant color, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Gradium'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```