{
  "name": "Great Question",
  "slug": "great-question",
  "domain": "https://greatquestion.co",
  "sources": [
    "startups_gallery",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#6C2BD9",
      "secondary": "#374151",
      "accent": "#5850EC",
      "background": "#FFFFFF",
      "textPrimary": "#5850EC",
      "link": "#5850EC"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Source Serif 4",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "66px",
        "h2": "48px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#D0D5DD",
        "borderColor": "#EEEEEE",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#5850EC",
        "textColor": "#FFFFFF",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#5850EC",
        "borderColor": "#5850EC",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/632e0951996ebd1d97cfcd66/632e0952996ebd67fbcfcef2_Dark.svg",
      "favicon": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd381_GQ%20favicon.png",
      "ogImage": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/66460ab1542e74381daa0c32_all-in-one-ux-research-platform-og.png",
      "logoHref": "/",
      "logoAlt": "Untitled UI logotext"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 17,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Book a demo",
        "reasoning": "Button #9 'Book a demo' is the primary CTA due to its vibrant brand color (#5850EC) and action-oriented text, making it stand out as the main call-to-action."
      },
      "secondary": {
        "index": 2,
        "text": "Start free study with AI",
        "reasoning": "Button #5 'Start free study with AI' is selected as secondary due to its contrasting white background and supportive action text, making it a suitable secondary option."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "UX researchers and product teams"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/great-question/cbcd446c2d.webp",
      "alt": "The Research Repository Paradox: How to Know When to Start",
      "source_url": "https://greatquestion.co/blog/research-repository-paradox",
      "image_url": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/67ddc7da58c8f765c6d4c4e7_repository-rollout-scope.png",
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      "height": 2598,
      "bytes": 1791863,
      "query": "site:greatquestion.co",
      "query_suffix": "site:greatquestion.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/great-question/92e5d4153e.webp",
      "alt": "The Great Question Blog",
      "source_url": "https://greatquestion.co/blog",
      "image_url": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/69b99bc6774e52a3fbc48c8f_product-release-roundup-mar-2026.png",
      "width": 1280,
      "height": 560,
      "bytes": 1034953,
      "query": "site:greatquestion.co blog",
      "query_suffix": "site:greatquestion.co blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/great-question/0700597ca9.webp",
      "alt": "5 Essential Components of a Successful Research Repository",
      "source_url": "https://greatquestion.co/blog/5cs-for-building-a-repository",
      "image_url": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/64babf18ad9231c2e4050328_julian-della-mattia-headshot.png",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/great-question/c653585e1e.webp",
      "alt": "Best Practices for Recruiting User Research Participants",
      "source_url": "https://greatquestion.co/blog/best-practices-for-ux-research-participant-recruitment",
      "image_url": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/64b6a9e4e2e8460e691fd8ae_Participant%20recruitment%20tips.%20blog%20post%202.png",
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      "bytes": 1100232,
      "query": "site:greatquestion.co blog",
      "query_suffix": "site:greatquestion.co blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/great-question/01aaddfc51.webp",
      "alt": "Recruit Participants From Respondent Right in Great Question",
      "source_url": "https://greatquestion.co/blog/introducing-respondent-integration",
      "image_url": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/66a808b1c50202990af0d189_652d8e94f7c8c88421b76bb2_respondent-panel-breakdown.png",
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      "query": "site:greatquestion.co",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/great-question/e8f89e7a43.webp",
      "alt": "The Great Question Blog",
      "source_url": "https://greatquestion.co/blog",
      "image_url": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/69dc865a081ea8efc5da085a_Great%20Question%20Blog%20Banners%20-%20Thumbnail%206%20-%20Prototype%20Testing%20Guide.png",
      "width": 640,
      "height": 480,
      "bytes": 64226,
      "query": "site:greatquestion.co blog",
      "query_suffix": "site:greatquestion.co blog"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/great-question",
  "agent_instructions": "You are designing or implementing in Great Question's brand identity.\n\n# Brand profile\n- Company: Great Question\n- Source: https://greatquestion.co\n- Color scheme: light\n\n# Colors\n- primary: #6C2BD9\n- secondary: #374151\n- accent: #5850EC\n- background: #FFFFFF\n- textPrimary: #5850EC\n- link: #5850EC\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#D0D5DD, borderColor=#EEEEEE, borderRadius=6px, shadow=none\n- buttonPrimary: background=#5850EC, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#5850EC, borderColor=#5850EC, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: UX researchers and product teams\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/great-question.json",
  "page_markdown": "# Great Question Brand Identity\n\nA complete profile of **Great Question**'s visual system — colors, typography, components, and personality — extracted from https://greatquestion.co. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/great-question\n- Machine-readable JSON: https://characterquilt.com/branding/great-question.json\n- Per-page llms.txt: https://characterquilt.com/branding/great-question/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #6C2BD9 |\n| Accent | #5850EC |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #6C2BD9\n- secondary: #374151\n- accent: #5850EC\n- background: #FFFFFF\n- textPrimary: #5850EC\n- link: #5850EC\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/632e0951996ebd1d97cfcd66/632e0952996ebd67fbcfcef2_Dark.svg\n- Favicon: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd381_GQ%20favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/66460ab1542e74381daa0c32_all-in-one-ux-research-platform-og.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#D0D5DD, borderColor=#EEEEEE, borderRadius=6px, shadow=none\n- buttonPrimary: background=#5850EC, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#5850EC, borderColor=#5850EC, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: UX researchers and product teams\n\n## Great Question Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **The Research Repository Paradox: How to Know When to Start**\n  - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/67ddc7da58c8f765c6d4c4e7_repository-rollout-scope.png\n  - Source: https://greatquestion.co/blog/research-repository-paradox\n- **The Great Question Blog**\n  - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/69b99bc6774e52a3fbc48c8f_product-release-roundup-mar-2026.png\n  - Source: https://greatquestion.co/blog\n- **5 Essential Components of a Successful Research Repository**\n  - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/64babf18ad9231c2e4050328_julian-della-mattia-headshot.png\n  - Source: https://greatquestion.co/blog/5cs-for-building-a-repository\n- **Best Practices for Recruiting User Research Participants**\n  - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/64b6a9e4e2e8460e691fd8ae_Participant%20recruitment%20tips.%20blog%20post%202.png\n  - Source: https://greatquestion.co/blog/best-practices-for-ux-research-participant-recruitment\n- **Recruit Participants From Respondent Right in Great Question**\n  - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/66a808b1c50202990af0d189_652d8e94f7c8c88421b76bb2_respondent-panel-breakdown.png\n  - Source: https://greatquestion.co/blog/introducing-respondent-integration\n- **The Great Question Blog**\n  - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/69dc865a081ea8efc5da085a_Great%20Question%20Blog%20Banners%20-%20Thumbnail%206%20-%20Prototype%20Testing%20Guide.png\n  - Source: https://greatquestion.co/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#6C2BD9\",\n    \"secondary\": \"#374151\",\n    \"accent\": \"#5850EC\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#5850EC\",\n    \"link\": \"#5850EC\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Source Serif 4\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"66px\",\n      \"h2\": \"48px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#D0D5DD\",\n      \"borderColor\": \"#EEEEEE\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#5850EC\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#5850EC\",\n      \"borderColor\": \"#5850EC\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/632e0951996ebd1d97cfcd66/632e0952996ebd67fbcfcef2_Dark.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd381_GQ%20favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/66460ab1542e74381daa0c32_all-in-one-ux-research-platform-og.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Untitled UI logotext\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 17,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Book a demo\",\n      \"reasoning\": \"Button #9 'Book a demo' is the primary CTA due to its vibrant brand color (#5850EC) and action-oriented text, making it stand out as the main call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Start free study with AI\",\n      \"reasoning\": \"Button #5 'Start free study with AI' is selected as secondary due to its contrasting white background and supportive action text, making it a suitable secondary option.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"UX researchers and product teams\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}