# Great Question Brand Identity A complete profile of **Great Question**'s visual system — colors, typography, components, and personality — extracted from https://greatquestion.co. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/great-question - Machine-readable JSON: https://characterquilt.com/branding/great-question.json - Per-page llms.txt: https://characterquilt.com/branding/great-question/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6C2BD9 | | Accent | #5850EC | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #6C2BD9 - secondary: #374151 - accent: #5850EC - background: #FFFFFF - textPrimary: #5850EC - link: #5850EC ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://cdn.prod.website-files.com/632e0951996ebd1d97cfcd66/632e0952996ebd67fbcfcef2_Dark.svg - Favicon: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd381_GQ%20favicon.png - Social card (og:image): https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/66460ab1542e74381daa0c32_all-in-one-ux-research-platform-og.png ## UI Components - input: background=#FFFFFF, textColor=#D0D5DD, borderColor=#EEEEEE, borderRadius=6px, shadow=none - buttonPrimary: background=#5850EC, textColor=#FFFFFF, borderRadius=6px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#5850EC, borderColor=#5850EC, borderRadius=6px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: UX researchers and product teams ## Great Question Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Research Repository Paradox: How to Know When to Start** - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/67ddc7da58c8f765c6d4c4e7_repository-rollout-scope.png - Source: https://greatquestion.co/blog/research-repository-paradox - **The Great Question Blog** - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/69b99bc6774e52a3fbc48c8f_product-release-roundup-mar-2026.png - Source: https://greatquestion.co/blog - **5 Essential Components of a Successful Research Repository** - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/64babf18ad9231c2e4050328_julian-della-mattia-headshot.png - Source: https://greatquestion.co/blog/5cs-for-building-a-repository - **Best Practices for Recruiting User Research Participants** - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/64b6a9e4e2e8460e691fd8ae_Participant%20recruitment%20tips.%20blog%20post%202.png - Source: https://greatquestion.co/blog/best-practices-for-ux-research-participant-recruitment - **Recruit Participants From Respondent Right in Great Question** - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/66a808b1c50202990af0d189_652d8e94f7c8c88421b76bb2_respondent-panel-breakdown.png - Source: https://greatquestion.co/blog/introducing-respondent-integration - **The Great Question Blog** - Image: https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd233/69dc865a081ea8efc5da085a_Great%20Question%20Blog%20Banners%20-%20Thumbnail%206%20-%20Prototype%20Testing%20Guide.png - Source: https://greatquestion.co/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#6C2BD9", "secondary": "#374151", "accent": "#5850EC", "background": "#FFFFFF", "textPrimary": "#5850EC", "link": "#5850EC" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Source Serif 4", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "66px", "h2": "48px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#D0D5DD", "borderColor": "#EEEEEE", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#5850EC", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#5850EC", "borderColor": "#5850EC", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/632e0951996ebd1d97cfcd66/632e0952996ebd67fbcfcef2_Dark.svg", "favicon": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd381_GQ%20favicon.png", "ogImage": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/66460ab1542e74381daa0c32_all-in-one-ux-research-platform-og.png", "logoHref": "/", "logoAlt": "Untitled UI logotext" }, "__llm_logo_reasoning": { "selectedIndex": 17, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a demo", "reasoning": "Button #9 'Book a demo' is the primary CTA due to its vibrant brand color (#5850EC) and action-oriented text, making it stand out as the main call-to-action." }, "secondary": { "index": 2, "text": "Start free study with AI", "reasoning": "Button #5 'Start free study with AI' is selected as secondary due to its contrasting white background and supportive action text, making it a suitable secondary option." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "UX researchers and product teams" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```