# GrowthBook Brand Identity A complete profile of **GrowthBook**'s visual system — colors, typography, components, and personality — extracted from https://www.growthbook.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/growthbook - Machine-readable JSON: https://characterquilt.com/branding/growthbook.json - Per-page llms.txt: https://characterquilt.com/branding/growthbook/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #151E3D | | Accent | #6E56CF | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #151E3D - secondary: #6E56CF - accent: #6E56CF - background: #FAFAFA - textPrimary: #2B2B2B - link: #1A1238 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://cdn.prod.website-files.com/6978e7d86b5629eb801262d8/699c0f94ac35cdac38fc369a_Group%208.svg - Favicon: https://cdn.prod.website-files.com/6978e7d86b5629eb801262d8/6978fcf7c8dd61d29897f0ef_designHere.png - Social card (og:image): https://cdn.prod.website-files.com/6978e7d86b5629eb801262d8/69e8ef0398f9f48d56a37666_11.png ## UI Components - input: background=transparent, textColor=#151E3D, borderColor=#BDBDCE, borderRadius=8px, shadow=none - buttonPrimary: background=#6E56CF, textColor=#FFFFFF, borderColor=#6E56CF, borderRadius=8px, shadow=none - buttonSecondary: background=#151E3D, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: product managers, developers, data analysts ## GrowthBook Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Feature Flag Rules | GrowthBook Docs** - Image: https://docs.growthbook.io/assets/images/feature-override-rules-2-170c9baf58cb1e561b90e600c6bfc775.png - Source: https://docs.growthbook.io/features/rules - **GrowthBook Blog** - Image: https://storage.ghost.io/c/56/86/568631ed-b78f-4185-b51f-06d1cd93a853/content/images/size/w1200/2024/05/GB-Ghost-Blog-Feature-Thumbnail---May2024---v2.png - Source: https://blog.growthbook.io/ - **How We Built WebLens: Creating an AI-Powered Hypothesis Generator** - Image: https://storage.ghost.io/c/56/86/568631ed-b78f-4185-b51f-06d1cd93a853/content/images/2024/08/Untitled.png - Source: https://blog.growthbook.io/how-we-built-weblens-creating-an-ai-powered-hypothesis-generator/ - **Feedback Loops Are the Next Breakthrough in Agentic Coding** - Image: https://storage.ghost.io/c/56/86/568631ed-b78f-4185-b51f-06d1cd93a853/content/images/size/w1200/2025/09/Blog---Features-Fail---Green.png - Source: https://blog.growthbook.io/feedback-loops-are-the-next-breakthrough-in-agentic-coding/ - **MCP for AI Feature Management and Experimentation** - Image: https://cdn.prod.website-files.com/65b7ac22fd61413f7db83b81/66ecb7645273bacc2f440c7f_AI-stars.png - Source: https://www.growthbook.io/products/ai-mcp - **Introducing Multi-Armed Bandits in GrowthBook** - Image: https://storage.ghost.io/c/56/86/568631ed-b78f-4185-b51f-06d1cd93a853/content/images/size/w1200/2024/11/Blog_Feature_Bandits_c@2x--1-.png - Source: https://blog.growthbook.io/introducing-multi-armed-bandits-in-growthbook/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "IBM Plex Mono", "role": "monospace" } ], "colors": { "primary": "#151E3D", "secondary": "#6E56CF", "accent": "#6E56CF", "background": "#FAFAFA", "textPrimary": "#2B2B2B", "link": "#1A1238" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "Arial", "sans-serif" ], "body": [ "Inter", "Arial", "sans-serif" ], "paragraph": [ "Inter", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "68px", "h2": "18px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "transparent", "textColor": "#151E3D", "borderColor": "#BDBDCE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#6E56CF", "textColor": "#FFFFFF", "borderColor": "#6E56CF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#151E3D", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/6978e7d86b5629eb801262d8/699c0f94ac35cdac38fc369a_Group%208.svg", "favicon": "https://cdn.prod.website-files.com/6978e7d86b5629eb801262d8/6978fcf7c8dd61d29897f0ef_designHere.png", "ogImage": "https://cdn.prod.website-files.com/6978e7d86b5629eb801262d8/69e8ef0398f9f48d56a37666_11.png", "logoHref": "/", "logoAlt": "Logo, click to go to home page." }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'GrowthBook'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 6, "text": "Start for Free", "reasoning": "Button #8 'Start for Free' uses a vibrant blue color (#6E56CF) and has action-oriented text, making it a strong primary CTA." }, "secondary": { "index": 4, "text": "Get StartedBook a Demo", "reasoning": "Button #0 'Get StartedBook a Demo' uses a different color (#151E3D) and offers an alternative action, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "product managers, developers, data analysts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'GrowthBook'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```