{ "name": "Groww", "slug": "groww", "domain": "https://groww.in", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "GrowwSans", "role": "body" }, { "family": "NotoSans", "role": "body" }, { "family": "Soehne", "role": "heading" } ], "colors": { "primary": "#04B488", "secondary": "#291F0E", "accent": "#04B488", "background": "#FFFFFF", "textPrimary": "#44475B", "link": "#44475B" }, "typography": { "fontFamilies": { "primary": "GrowwSans", "heading": "Soehne" }, "fontStacks": { "heading": [ "Soehne" ], "body": [ "GrowwSans", "NotoSans", "system-ui" ], "paragraph": [ "GrowwSans" ] }, "fontSizes": { "h1": "88px", "h2": "44px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#04B488", "textColor": "#FFFFFF", "borderRadius": "99px", "borderRadiusCorners": { "topLeft": "99px", "topRight": "99px", "bottomRight": "99px", "bottomLeft": "99px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#44475B", "borderRadius": "99px", "borderRadiusCorners": { "topLeft": "99px", "topRight": "99px", "bottomRight": "99px", "bottomLeft": "99px" }, "shadow": "none" } }, "images": { "logo": "https://resources.groww.in/web-assets/img/website-logo/groww_logo.webp", "favicon": "https://groww.in/favicon32x32-groww.ico", "ogImage": "https://groww.in/groww-logo-270.png", "logoAlt": "Groww Logo" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it has the alt text 'Groww Logo', matches the brand name, and is visible with a medium size, making it the most suitable representation of the brand.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 with text 'Get started' uses the brand's vibrant green color (#04B488), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to begin using the service." }, "secondary": { "index": 2, "text": "Start now", "reasoning": "Button #3 with text 'Start now' has a different background color (#FFFFFF) and serves as a secondary action with a less vibrant appearance, suitable for a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "young investors and traders in India" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it has the alt text 'Groww Logo', matches the brand name, and is visible with a medium size, making it the most suitable representation of the brand.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/groww/93a98901e8.webp", "alt": "Groww Blogs - Explore the latest insights | Page 2", "source_url": "https://groww.in/blog/page/2", "image_url": "https://cms-resources.groww.in/uploads/Blog_A_1_1_1_16f95c4f2f.webp", "width": 1600, "height": 900, "bytes": 50680, "query": "site:groww.in blog", "query_suffix": "site:groww.in blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/groww/5b39d36bff.webp", "alt": "Groww Blogs - Explore the latest insights | Page 218", "source_url": "https://groww.in/blog/page/218", "image_url": "https://wp-asset.groww.in/wp-content/uploads/2020/11/20205357/For-blog_27Oct_Beginners-Guide.jpg", "width": 1280, "height": 720, "bytes": 34233, "query": "site:groww.in blog", "query_suffix": "site:groww.in blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/groww/a3d52da3a1.webp", "alt": "Reasons for Non-allotment of Shares in an IPO", "source_url": "https://groww.in/blog/reasons-for-non-allotment-of-shares-in-ipo", "image_url": "https://wp-asset.groww.in/wp-content/uploads/2019/09/13123011/ipo-mandate-blog-main.png", "width": 5334, "height": 3000, "bytes": 178185, "query": "site:groww.in", "query_suffix": "site:groww.in" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/groww/6e6f689633.webp", "alt": "Groww Blogs - Explore the latest insights | Page 2", "source_url": "https://groww.in/blog/page/2", "image_url": "https://cms-resources.groww.in/uploads/Blog_07_Header_1_25bd437539.webp", "width": 1600, "height": 900, "bytes": 56616, "query": "site:groww.in blog", "query_suffix": "site:groww.in blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/groww/2645ecb83b.webp", "alt": "Implementing Retry Mechanism using Delayed Queue and Dead Letter Queue in Kafka — Part I | by Raghav Goyal | The Groww Engineering Blog", "source_url": "https://tech.groww.in/implementing-retry-mechanism-using-delayed-queues-and-dead-letter-queues-in-kafka-ba4e74c212bd", "image_url": "https://miro.medium.com/0*rZaexOOK8drrS8s7", "width": 4592, "height": 3448, "bytes": 2602351, "query": "site:groww.in", "query_suffix": "site:groww.in" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/groww/e071f5fcf3.webp", "alt": "How to Monitor Your Stock Portfolio?", "source_url": "https://groww.in/blog/how-to-monitor-your-stock-portfolio", "image_url": "https://wp-asset.groww.in/wp-content/uploads/2020/07/11203020/For-blog_Monitor-Stocks-02.jpg", "width": 1280, "height": 720, "bytes": 21328, "query": "site:groww.in blog", "query_suffix": "site:groww.in blog" } ], "font_resources": [ { "family": "GrowwSans", "google_fonts_url": "https://fonts.google.com/specimen/GrowwSans" }, { "family": "Soehne", "google_fonts_url": "https://fonts.google.com/specimen/Soehne" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=GrowwSans&family=Soehne&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/groww", "agent_instructions": "You are designing or implementing in Groww's brand identity.\n\n# Brand profile\n- Company: Groww\n- Source: https://groww.in\n- Color scheme: light\n\n# Colors\n- primary: #04B488\n- secondary: #291F0E\n- accent: #04B488\n- background: #FFFFFF\n- textPrimary: #44475B\n- link: #44475B\n\n# Typography\n- primary: GrowwSans — https://fonts.google.com/specimen/GrowwSans\n- heading: Soehne — https://fonts.google.com/specimen/Soehne\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#04B488, textColor=#FFFFFF, borderRadius=99px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#44475B, borderRadius=99px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: young investors and traders in India\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/groww.json", "page_markdown": "# Groww Brand Identity\n\nA complete profile of **Groww**'s visual system — colors, typography, components, and personality — extracted from https://groww.in. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/groww\n- Machine-readable JSON: https://characterquilt.com/branding/groww.json\n- Per-page llms.txt: https://characterquilt.com/branding/groww/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #04B488 |\n| Accent | #04B488 |\n| Body Font | GrowwSans |\n| Heading Font | Soehne |\n\n## Color Palette\n\n- primary: #04B488\n- secondary: #291F0E\n- accent: #04B488\n- background: #FFFFFF\n- textPrimary: #44475B\n- link: #44475B\n\n## Typography\n\n- primary: GrowwSans — https://fonts.google.com/specimen/GrowwSans\n- heading: Soehne — https://fonts.google.com/specimen/Soehne\n\n## Visual Assets\n\n- Logo: https://resources.groww.in/web-assets/img/website-logo/groww_logo.webp\n- Favicon: https://groww.in/favicon32x32-groww.ico\n- Social card (og:image): https://groww.in/groww-logo-270.png\n\n## UI Components\n\n- buttonPrimary: background=#04B488, textColor=#FFFFFF, borderRadius=99px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#44475B, borderRadius=99px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: young investors and traders in India\n\n## Groww Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Groww Blogs - Explore the latest insights | Page 2**\n - Image: https://cms-resources.groww.in/uploads/Blog_A_1_1_1_16f95c4f2f.webp\n - Source: https://groww.in/blog/page/2\n- **Groww Blogs - Explore the latest insights | Page 218**\n - Image: https://wp-asset.groww.in/wp-content/uploads/2020/11/20205357/For-blog_27Oct_Beginners-Guide.jpg\n - Source: https://groww.in/blog/page/218\n- **Reasons for Non-allotment of Shares in an IPO**\n - Image: https://wp-asset.groww.in/wp-content/uploads/2019/09/13123011/ipo-mandate-blog-main.png\n - Source: https://groww.in/blog/reasons-for-non-allotment-of-shares-in-ipo\n- **Groww Blogs - Explore the latest insights | Page 2**\n - Image: https://cms-resources.groww.in/uploads/Blog_07_Header_1_25bd437539.webp\n - Source: https://groww.in/blog/page/2\n- **Implementing Retry Mechanism using Delayed Queue and Dead Letter Queue in Kafka — Part I | by Raghav Goyal | The Groww Engineering Blog**\n - Image: https://miro.medium.com/0*rZaexOOK8drrS8s7\n - Source: https://tech.groww.in/implementing-retry-mechanism-using-delayed-queues-and-dead-letter-queues-in-kafka-ba4e74c212bd\n- **How to Monitor Your Stock Portfolio?**\n - Image: https://wp-asset.groww.in/wp-content/uploads/2020/07/11203020/For-blog_Monitor-Stocks-02.jpg\n - Source: https://groww.in/blog/how-to-monitor-your-stock-portfolio\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"GrowwSans\",\n \"role\": \"body\"\n },\n {\n \"family\": \"NotoSans\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Soehne\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#04B488\",\n \"secondary\": \"#291F0E\",\n \"accent\": \"#04B488\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#44475B\",\n \"link\": \"#44475B\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"GrowwSans\",\n \"heading\": \"Soehne\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Soehne\"\n ],\n \"body\": [\n \"GrowwSans\",\n \"NotoSans\",\n \"system-ui\"\n ],\n \"paragraph\": [\n \"GrowwSans\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"88px\",\n \"h2\": \"44px\",\n \"body\": \"14px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#04B488\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"99px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"99px\",\n \"topRight\": \"99px\",\n \"bottomRight\": \"99px\",\n \"bottomLeft\": \"99px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#44475B\",\n \"borderRadius\": \"99px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"99px\",\n \"topRight\": \"99px\",\n \"bottomRight\": \"99px\",\n \"bottomLeft\": \"99px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://resources.groww.in/web-assets/img/website-logo/groww_logo.webp\",\n \"favicon\": \"https://groww.in/favicon32x32-groww.ico\",\n \"ogImage\": \"https://groww.in/groww-logo-270.png\",\n \"logoAlt\": \"Groww Logo\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 1,\n \"reasoning\": \"Selected #1 because it has the alt text 'Groww Logo', matches the brand name, and is visible with a medium size, making it the most suitable representation of the brand.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Get started\",\n \"reasoning\": \"Button #0 with text 'Get started' uses the brand's vibrant green color (#04B488), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to begin using the service.\"\n },\n \"secondary\": {\n \"index\": 2,\n \"text\": \"Start now\",\n \"reasoning\": \"Button #3 with text 'Start now' has a different background color (#FFFFFF) and serves as a secondary action with a less vibrant appearance, suitable for a secondary CTA.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"young investors and traders in India\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 1,\n \"selectedLogoReasoning\": \"Selected #1 because it has the alt text 'Groww Logo', matches the brand name, and is visible with a medium size, making it the most suitable representation of the brand.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }