# Groww Brand Identity A complete profile of **Groww**'s visual system — colors, typography, components, and personality — extracted from https://groww.in. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/groww - Machine-readable JSON: https://characterquilt.com/branding/groww.json - Per-page llms.txt: https://characterquilt.com/branding/groww/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #04B488 | | Accent | #04B488 | | Body Font | GrowwSans | | Heading Font | Soehne | ## Color Palette - primary: #04B488 - secondary: #291F0E - accent: #04B488 - background: #FFFFFF - textPrimary: #44475B - link: #44475B ## Typography - primary: GrowwSans — https://fonts.google.com/specimen/GrowwSans - heading: Soehne — https://fonts.google.com/specimen/Soehne ## Visual Assets - Logo: https://resources.groww.in/web-assets/img/website-logo/groww_logo.webp - Favicon: https://groww.in/favicon32x32-groww.ico - Social card (og:image): https://groww.in/groww-logo-270.png ## UI Components - buttonPrimary: background=#04B488, textColor=#FFFFFF, borderRadius=99px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#44475B, borderRadius=99px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: young investors and traders in India ## Groww Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Groww Blogs - Explore the latest insights | Page 2** - Image: https://cms-resources.groww.in/uploads/Blog_A_1_1_1_16f95c4f2f.webp - Source: https://groww.in/blog/page/2 - **Groww Blogs - Explore the latest insights | Page 218** - Image: https://wp-asset.groww.in/wp-content/uploads/2020/11/20205357/For-blog_27Oct_Beginners-Guide.jpg - Source: https://groww.in/blog/page/218 - **Reasons for Non-allotment of Shares in an IPO** - Image: https://wp-asset.groww.in/wp-content/uploads/2019/09/13123011/ipo-mandate-blog-main.png - Source: https://groww.in/blog/reasons-for-non-allotment-of-shares-in-ipo - **Groww Blogs - Explore the latest insights | Page 2** - Image: https://cms-resources.groww.in/uploads/Blog_07_Header_1_25bd437539.webp - Source: https://groww.in/blog/page/2 - **Implementing Retry Mechanism using Delayed Queue and Dead Letter Queue in Kafka — Part I | by Raghav Goyal | The Groww Engineering Blog** - Image: https://miro.medium.com/0*rZaexOOK8drrS8s7 - Source: https://tech.groww.in/implementing-retry-mechanism-using-delayed-queues-and-dead-letter-queues-in-kafka-ba4e74c212bd - **How to Monitor Your Stock Portfolio?** - Image: https://wp-asset.groww.in/wp-content/uploads/2020/07/11203020/For-blog_Monitor-Stocks-02.jpg - Source: https://groww.in/blog/how-to-monitor-your-stock-portfolio ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "GrowwSans", "role": "body" }, { "family": "NotoSans", "role": "body" }, { "family": "Soehne", "role": "heading" } ], "colors": { "primary": "#04B488", "secondary": "#291F0E", "accent": "#04B488", "background": "#FFFFFF", "textPrimary": "#44475B", "link": "#44475B" }, "typography": { "fontFamilies": { "primary": "GrowwSans", "heading": "Soehne" }, "fontStacks": { "heading": [ "Soehne" ], "body": [ "GrowwSans", "NotoSans", "system-ui" ], "paragraph": [ "GrowwSans" ] }, "fontSizes": { "h1": "88px", "h2": "44px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#04B488", "textColor": "#FFFFFF", "borderRadius": "99px", "borderRadiusCorners": { "topLeft": "99px", "topRight": "99px", "bottomRight": "99px", "bottomLeft": "99px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#44475B", "borderRadius": "99px", "borderRadiusCorners": { "topLeft": "99px", "topRight": "99px", "bottomRight": "99px", "bottomLeft": "99px" }, "shadow": "none" } }, "images": { "logo": "https://resources.groww.in/web-assets/img/website-logo/groww_logo.webp", "favicon": "https://groww.in/favicon32x32-groww.ico", "ogImage": "https://groww.in/groww-logo-270.png", "logoAlt": "Groww Logo" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it has the alt text 'Groww Logo', matches the brand name, and is visible with a medium size, making it the most suitable representation of the brand.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 with text 'Get started' uses the brand's vibrant green color (#04B488), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to begin using the service." }, "secondary": { "index": 2, "text": "Start now", "reasoning": "Button #3 with text 'Start now' has a different background color (#FFFFFF) and serves as a secondary action with a less vibrant appearance, suitable for a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "young investors and traders in India" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it has the alt text 'Groww Logo', matches the brand name, and is visible with a medium size, making it the most suitable representation of the brand.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```