# GrubMarket Brand Identity

A complete profile of **GrubMarket**'s visual system — colors, typography, components, and personality — extracted from http://grubmarket.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/grubmarket
- Machine-readable JSON: https://characterquilt.com/branding/grubmarket.json
- Per-page llms.txt: https://characterquilt.com/branding/grubmarket/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #14864F |
| Accent | #0D6EFD |
| Body Font | Museo Sans Rounded |
| Heading Font | Patua One |

## Color Palette

- primary: #14864F
- secondary: #6C757D
- accent: #0D6EFD
- background: #FFFFFF
- textPrimary: #0D6EFD
- link: #0D6EFD

## Typography

- primary: Museo Sans Rounded — https://fonts.google.com/specimen/Museo+Sans+Rounded
- heading: Patua One — https://fonts.google.com/specimen/Patua+One

## Visual Assets

- Logo: https://grubmarket.com/hello/assets/icons/logo_black.svg
- Favicon: https://grubmarket.com/hello/favicon.ico

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#14864F, borderColor=#14864F, borderRadius=5px, shadow=none
- buttonSecondary: background=transparent, textColor=#14864F, borderColor=#14864F, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for wholesale food solutions

## GrubMarket Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **GrubMarket | The Farm Has Never Been Closer**
  - Image: https://www.grubmarket.com/images/recipe/original/recipe_1_40.jpg
  - Source: https://www.grubmarket.com/recipe/vegan-blueberry-muffins
- **World Ocean's Day « GrubMarket Blog**
  - Image: https://blog.grubmarket.com/wp-content/uploads/2018/06/fish-coral-reef_pixabay.jpg
  - Source: https://blog.grubmarket.com/world-oceans-day/
- **GrubMarket | The Farm Has Never Been Closer**
  - Image: https://www.grubmarket.com/images/recipe/original/recipe_1_64.jpg
  - Source: https://www.grubmarket.com/recipe/rib-eye-steak-with-spinach-potatoes
- **All About Eggplant! « GrubMarket Blog**
  - Image: https://blog.grubmarket.com/wp-content/uploads/2018/05/Eggplant_BLOG.jpg
  - Source: https://blog.grubmarket.com/all-about-eggplant/
- **GrubMarket | The Farm Has Never Been Closer**
  - Image: https://www.grubmarket.com/images/recipe/original/recipe_1_15.jpg
  - Source: https://www.grubmarket.com/recipe/mashed-avocado-toast-with-a-hint-of-lemon
- **The Divine Fruit: Fuyu Persimmons « GrubMarket Blog**
  - Image: https://blog.grubmarket.com/wp-content/uploads/2019/10/Blog-Persimmons.jpg
  - Source: https://blog.grubmarket.com/fuyu-persimmons/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Museo Sans Rounded",
      "role": "body"
    },
    {
      "family": "Patua One",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#14864F",
    "secondary": "#6C757D",
    "accent": "#0D6EFD",
    "background": "#FFFFFF",
    "textPrimary": "#0D6EFD",
    "link": "#0D6EFD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Museo Sans Rounded",
      "heading": "Patua One"
    },
    "fontStacks": {
      "heading": [
        "Patua One"
      ],
      "body": [
        "Museo Sans Rounded"
      ],
      "paragraph": [
        "Museo Sans Rounded"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#14864F",
      "borderColor": "#14864F",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#14864F",
      "borderColor": "#14864F",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://grubmarket.com/hello/assets/icons/logo_black.svg",
    "favicon": "https://grubmarket.com/hello/favicon.ico",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is larger, more visible, and positioned higher on the page, making it more prominent as the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Buy Wholesale",
      "reasoning": "Button #0 'Buy Wholesale' has a vibrant text color (#14864F) against a white background, making it stand out as a primary CTA. The text is action-oriented and aligns with the site's wholesale focus."
    },
    "secondary": {
      "index": 2,
      "text": "Order Delivery",
      "reasoning": "Button #2 'Order Delivery' has a transparent background with a green text color, making it a suitable secondary CTA. It complements the primary button without overshadowing it."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for wholesale food solutions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is larger, more visible, and positioned higher on the page, making it more prominent as the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```