# Guru Brand Identity

A complete profile of **Guru**'s visual system — colors, typography, components, and personality — extracted from https://www.getguru.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/guru
- Machine-readable JSON: https://characterquilt.com/branding/guru.json
- Per-page llms.txt: https://characterquilt.com/branding/guru/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #242C38 |
| Accent | #56D886 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #242C38
- secondary: #D8FBDE
- accent: #56D886
- background: #FFFFFF
- textPrimary: #090B0E
- link: #56D886

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/5ef1f340d1a59cdf49926d8e_Guru%20logo.svg
- Favicon: https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6216a216ddeacc2132e5b448_Guru_G_Black%20332.png
- Social card (og:image): https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6931c149b46c659b76ebbde5_OG_Nov-2025%402x.avif

## UI Components

- buttonPrimary: background=#56D886, textColor=#090B0E, borderRadius=144px, shadow=rgba(9, 11, 14, 0.16) 0px 4.5px 9px 0px
- buttonSecondary: background=#090B0E, textColor=#C0C5CC, borderRadius=144px, shadow=rgba(9, 11, 14, 0) 0px 0px 0px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

## Guru Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Why does Guru torture me with these red dots? | Community**
  - Image: https://uploads-us-west-2.insided.com/guru-us/attachment/e0ca6f3b-5568-458a-b79c-c190be9533b5.png
  - Source: https://community.getguru.com/q-a-5/why-does-guru-torture-me-with-these-red-dots-6168
- **Guru | In the Cards: The Guru Blog - View All Articles | Guru**
  - Image: https://cdn.prod.website-files.com/5da60b8bfc98fdf11111b791/66046ae6edb572229baedbdb_Guru_How%20to%20Choose%20the%20Right%20HR%20Software.webp
  - Source: https://www.getguru.com/blog-all
- **Spot Guru in the wild and win prizes! 🕵️ 🎁 | Community**
  - Image: https://uploads-us-west-2.insided.com/guru-us/attachment/77e89b51-4ca5-4546-84ff-b4eb5e9c53bd.jpg
  - Source: https://community.getguru.com/announcements-8/spot-guru-in-the-wild-and-win-prizes-6564
- **Guru | In the Cards: The Guru Blog - View All Articles | Guru**
  - Image: https://cdn.prod.website-files.com/5da60b8bfc98fdf11111b791/65847c83dd0468288a339e72_658474d3b21232e20e4e6fda_YIR.webp
  - Source: https://www.getguru.com/blog-all
- **How Guru helped accelerate onboarding for your teams? | Community**
  - Image: https://uploads-us-west-2.insided.com/guru-us/attachment/8f0a9c01-5e9c-4910-88f4-c734ad484bf6.png
  - Source: https://community.getguru.com/q-a-5/how-guru-helped-accelerate-onboarding-for-your-teams-6262
- **Guru | In the Cards: The Guru Blog - View All Articles | Guru**
  - Image: https://cdn.prod.website-files.com/5da60b8bfc98fdf11111b791/656a7d31dba99eb75451a1de_62ab5ea49fb34dc39694c34a_Guru_Collage_Image-Library_Social-Media-8.webp
  - Source: https://www.getguru.com/blog-all

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#242C38",
    "secondary": "#D8FBDE",
    "accent": "#56D886",
    "background": "#FFFFFF",
    "textPrimary": "#090B0E",
    "link": "#56D886"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "97.2px",
      "h2": "97.2px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#56D886",
      "textColor": "#090B0E",
      "borderRadius": "144px",
      "borderRadiusCorners": {
        "topLeft": "144px",
        "topRight": "144px",
        "bottomRight": "144px",
        "bottomLeft": "144px"
      },
      "shadow": "rgba(9, 11, 14, 0.16) 0px 4.5px 9px 0px"
    },
    "buttonSecondary": {
      "background": "#090B0E",
      "textColor": "#C0C5CC",
      "borderRadius": "144px",
      "borderRadiusCorners": {
        "topLeft": "144px",
        "topRight": "144px",
        "bottomRight": "144px",
        "bottomLeft": "144px"
      },
      "shadow": "rgba(9, 11, 14, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/5ef1f340d1a59cdf49926d8e_Guru%20logo.svg",
    "favicon": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6216a216ddeacc2132e5b448_Guru_G_Black%20332.png",
    "ogImage": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6931c149b46c659b76ebbde5_OG_Nov-2025%402x.avif",
    "logoHref": "/?r=0",
    "logoAlt": "Guru Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Guru'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to sales to getGuru",
      "reasoning": "Button #0 uses the vibrant brand color #56D886 and has action-oriented text 'Talk to sales to getGuru', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Log in",
      "reasoning": "Button #3 has a different background color (#090B0E) and serves a common secondary action 'Log in'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Guru'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```