# H1 Brand Identity A complete profile of **H1**'s visual system — colors, typography, components, and personality — extracted from https://www.h1.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/h1 - Machine-readable JSON: https://characterquilt.com/branding/h1.json - Per-page llms.txt: https://characterquilt.com/branding/h1/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #262F38 | | Accent | #064997 | | Body Font | Gilroy | | Heading Font | GT Sectra | ## Color Palette - primary: #262F38 - secondary: #EFF6FF - accent: #064997 - background: #FFFFFF - textPrimary: #064997 - link: #064997 ## Typography - primary: Gilroy — https://fonts.google.com/specimen/Gilroy - heading: GT Sectra — https://fonts.google.com/specimen/GT+Sectra ## Visual Assets - Logo: https://h1.co/wp-content/themes/h1/images/logo-h1-reverse.svg - Favicon: https://h1.co/h1-icon-mask-squared.svg - Social card (og:image): https://h1.co/wp-content/uploads/2022/10/Open-Graph-v2-1200x630.png ## UI Components - buttonPrimary: background=#064997, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#F1F0EA, textColor=#064997, borderColor=#064997, borderRadius=40px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: healthcare professionals and organizations ## H1 Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Blog Posts | H1** - Image: https://h1.co/wp-content/uploads/2026/02/H1-Support-Services-Blog-1050x712.png - Source: https://h1.co/blog/ - **Opioid Addiction** - Image: https://archive.connect.h1.co/static-assets/collections/opioids.jpeg - Source: https://archive.connect.h1.co/collections/opioids - **The launch of our Evolutionary & Comparative Psychology Section - H1 Connect Blog** - Image: https://connect.h1.co/blog/wp-content/uploads/sites/2/2021/09/Parallax-Header-for-Blog-1-600x403.png - Source: https://connect.h1.co/blog/the-launch-of-our-evolutionary-comparative-psychology-section/ - **Wafik El-Deiry** - Image: https://archive.connect.h1.co/thefaculty/memberphotos/1137224.jpg - Source: https://archive.connect.h1.co/member/1044046327254498 - **Blog Posts | H1** - Image: https://h1.co/wp-content/uploads/2026/02/Global-Drug-Development-Blog.png - Source: https://h1.co/blog/ - **The AI Infrastructure Behind Modern Clinical Trials** - Image: https://h1.co/wp-content/uploads/2026/02/AI-Mini-Report-Blog-1200x630.png - Source: https://h1.co/blog/the-ai-infrastructure-behind-modern-clinical-trials/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Gilroy", "role": "body" }, { "family": "GT Sectra", "role": "heading" } ], "colors": { "primary": "#262F38", "secondary": "#EFF6FF", "accent": "#064997", "background": "#FFFFFF", "textPrimary": "#064997", "link": "#064997" }, "typography": { "fontFamilies": { "primary": "Gilroy", "heading": "GT Sectra" }, "fontStacks": { "heading": [ "Gilroy", "sans-serif" ], "body": [ "GT Sectra", "Georgia", "Times", "serif" ], "paragraph": [ "Gilroy", "sans-serif" ] }, "fontSizes": { "h1": "52px", "h2": "32px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#064997", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F1F0EA", "textColor": "#064997", "borderColor": "#064997", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "none" } }, "images": { "logo": "https://h1.co/wp-content/themes/h1/images/logo-h1-reverse.svg", "favicon": "https://h1.co/h1-icon-mask-squared.svg", "ogImage": "https://h1.co/wp-content/uploads/2022/10/Open-Graph-v2-1200x630.png", "logoAlt": "H1" }, "__llm_logo_reasoning": { "selectedIndex": 30, "reasoning": "Selected #9 because it is visible, matches the brand name 'H1', and is located in the body area, which is consistent with the brand's identity.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Request a Demo", "reasoning": "Button #4 'Request a Demo' uses the vibrant brand color #064997, which aligns with the site's primary color scheme and is action-oriented, making it the primary CTA." }, "secondary": { "index": 8, "text": "Read more", "reasoning": "Button #2 'Read more' has a different background color (#F1F0EA) and serves as a secondary action with a less prominent call to action." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "healthcare professionals and organizations" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 9, "selectedLogoReasoning": "Selected #9 because it is visible, matches the brand name 'H1', and is located in the body area, which is consistent with the brand's identity.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```