# Halluminate Brand Identity

A complete profile of **Halluminate**'s visual system — colors, typography, components, and personality — extracted from https://halluminate.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/halluminate
- Machine-readable JSON: https://characterquilt.com/branding/halluminate.json
- Per-page llms.txt: https://characterquilt.com/branding/halluminate/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #213547 |
| Accent | #3B44C6 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #213547
- secondary: #3B44C6
- accent: #3B44C6
- background: #FFFFFF
- textPrimary: #111827
- link: #111827

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.halluminate.ai/static/images/hlogo.svg
- Favicon: https://www.halluminate.ai/static/images/hicon.svg
- Social card (og:image): https://halluminate.ai/static/images/og-image.png

## UI Components

- buttonPrimary: background=#3B44C6, textColor=#FFFFFF, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Halluminate Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Westworld v1 | Halluminate**
  - Image: https://www.halluminate.ai/static/images/azora.png
  - Source: https://halluminate.ai/blog/westworld
- **Halluminate Flights**
  - Image: https://flights.halluminate.ai/hicon.png
  - Source: https://flights.halluminate.ai/
- **Web Bench: The Current State of Browser Agents | Halluminate**
  - Image: https://www.halluminate.ai/static/images/websitecategory.png
  - Source: https://halluminate.ai/blog/benchmark
- **Web Bench: The Current State of Browser Agents | Halluminate**
  - Image: https://www.halluminate.ai/static/images/webbenchfailure.png
  - Source: https://halluminate.ai/blog/benchmark
- **Research | Halluminate**
  - Image: https://www.halluminate.ai/static/images/mountain.png
  - Source: https://www.halluminate.ai/blogs
- **Westworld v1 | Halluminate**
  - Image: https://www.halluminate.ai/static/images/travelpedia.png
  - Source: https://halluminate.ai/blog/westworld

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#213547",
    "secondary": "#3B44C6",
    "accent": "#3B44C6",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3B44C6",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.halluminate.ai/static/images/hlogo.svg",
    "favicon": "https://www.halluminate.ai/static/images/hicon.svg",
    "ogImage": "https://halluminate.ai/static/images/og-image.png",
    "logoHref": "/",
    "logoAlt": "Halluminate Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Halluminate'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Chat with us →",
      "reasoning": "The button 'Chat with us →' has a vibrant blue background (#3B44C6), which is a strong indicator of a primary call-to-action. It uses the class 'btn-primary', further suggesting its primary role."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Halluminate'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```