# Halycon Brand Identity

A complete profile of **Halycon**'s visual system — colors, typography, components, and personality — extracted from https://www.halcyon.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/halycon
- Machine-readable JSON: https://characterquilt.com/branding/halycon.json
- Per-page llms.txt: https://characterquilt.com/branding/halycon/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00182C |
| Accent | #F44544 |
| Body Font | Cabinet Grotesk |
| Heading Font | Morion Bold |

## Color Palette

- primary: #00182C
- secondary: #003058
- accent: #F44544
- background: #FFF7ED
- textPrimary: #212324
- link: #003058

## Typography

- primary: Cabinet Grotesk — https://fonts.google.com/specimen/Cabinet+Grotesk
- heading: Morion Bold — https://fonts.google.com/specimen/Morion+Bold

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/659fece1357cb3ffb38f5dd0_Halcyon%20-%20Logo.svg
- Favicon: https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/6568a1bce0ae49e6bedec439_Group%20330.png
- Social card (og:image): https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/68d553829246f2a4e5ced212_Halcyon_OpenGraph_Homepage.jpg

## UI Components

- buttonPrimary: background=#F44544, textColor=#F44544, borderColor=#F44544, borderRadius=999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses concerned with cybersecurity

## Halycon Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ebooks**
  - Image: https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec3a6/6966574529a835d15075eea5_halcyon-Top-5-EDR-Evasions-eBook%402x-80.jpg
  - Source: https://www.halcyon.ai/resources/ebooks
- **Halcyon Blog**
  - Image: https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec3a6/69e29b7a0d4b4bc1e5591eea_Halcyon-blog-hero-Trivy-supply-chain-security-1200x630.jpg
  - Source: https://www.halcyon.ai/blog
- **Ransomware: Escalating Threats to Retail During Peak Holiday Season**
  - Image: https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec3a6/693740a12c94f47f65dee03f_Halcyon_OpenGraph_RRC%20Security%20Alert.jpeg
  - Source: https://www.halcyon.ai/ransomware-research-reports/ransomware-escalating-threats-to-retail-during-peak-holiday-season
- **Halcyon Blog**
  - Image: https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec3a6/69c197f7ac9b96b0c7a5cee7_Halcyon-blog-why-we-built-the-ROC-1200x630.jpg
  - Source: https://www.halcyon.ai/blog
- **Events**
  - Image: https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec3a6/69cbf5c5d9a53c0685b055ee_204-Fotografie-JanKulke-Cybersecurity%20Summit-2024.jpg
  - Source: https://www.halcyon.ai/events
- **Halcyon Blog**
  - Image: https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/664e1a7aa03702cb4ff61109_Halcyon_OpenGraph_Blog-Home.png
  - Source: https://www.halcyon.ai/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Cabinet Grotesk",
      "role": "body"
    },
    {
      "family": "Morion Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#00182C",
    "secondary": "#003058",
    "accent": "#F44544",
    "background": "#FFF7ED",
    "textPrimary": "#212324",
    "link": "#003058"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Cabinet Grotesk",
      "heading": "Morion Bold"
    },
    "fontStacks": {
      "heading": [
        "Morion Bold",
        "sans-serif"
      ],
      "body": [
        "Cabinet Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Cabinet Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55.7812px",
      "h2": "47.8125px",
      "body": "11.9531px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F44544",
      "textColor": "#F44544",
      "borderColor": "#F44544",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/659fece1357cb3ffb38f5dd0_Halcyon%20-%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/6568a1bce0ae49e6bedec439_Group%20330.png",
    "ogImage": "https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/68d553829246f2a4e5ced212_Halcyon_OpenGraph_Homepage.jpg",
    "logoHref": "/?r=0",
    "logoAlt": "Halcyon Brand"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 22,
    "reasoning": "Selected #0 because it is located in the header, matches the brand name 'Halcyon', and has a source URL that resembles the favicon, indicating it is the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Take a Tour",
      "reasoning": "The button 'Take a Tour' uses a vibrant red/orange color (#F44544), which is a strong indicator of a primary call-to-action due to its visibility and action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses concerned with cybersecurity"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, matches the brand name 'Halcyon', and has a source URL that resembles the favicon, indicating it is the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```