# Hamming AI Brand Identity

A complete profile of **Hamming AI**'s visual system — colors, typography, components, and personality — extracted from https://hamming.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hamming-ai
- Machine-readable JSON: https://characterquilt.com/branding/hamming-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/hamming-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111827 |
| Accent | #1D4ED8 |
| Body Font | Switzer |
| Heading Font | Switzer |

## Color Palette

- primary: #111827
- accent: #1D4ED8
- background: #F9FAFB
- textPrimary: #18181B
- link: #1D4ED8

## Typography

- primary: Switzer — https://fonts.google.com/specimen/Switzer
- heading: Switzer — https://fonts.google.com/specimen/Switzer

## Visual Assets

- Logo: https://hamming.ai/images/hamming-logo.svg?dpl=dpl_DR5rzRQb4KV8jjoyxtNApgeJfLZk
- Favicon: https://hamming.ai/favicon.ico
- Social card (og:image): https://hamming.ai/api/og?title=Hamming%20AI%20%7C%20Enterprise%20Voice%20Agent%20Testing%20%26%20Production%20Monitoring

## UI Components

- buttonPrimary: background=#1D4ED8, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#F9FAFB, textColor=#1D4ED8, borderColor=#1D4ED8, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise clients

## Hamming AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hamming AI Raises $3.8M Seed Round | Hamming AI Blog**
  - Image: https://hamming.ai/images/generated/hamming-cisco-partner-to-make-voice-agents-reliable.png
  - Source: https://hamming.ai/blog/hamming-ai-seed-funding-to-make-voice-agents-more-reliable
- **News & Insights | Hamming AI Blog**
  - Image: https://hamming.ai/api/og?title=News%20%26%20Insights%20%7C%20Hamming%20AI%20Blog
  - Source: https://hamming.ai/blog
- **Why Hamming | Enterprise Voice Agent QA Platform**
  - Image: https://hamming.ai/images/logo-for-yc-small.png
  - Source: https://hamming.ai/why-hamming
- **We Jailbroke Grok's AI Companion: Ani | Hamming AI Blog**
  - Image: https://hamming.ai/_next/image?url=%2Fimages%2Fgenerated%2Fwe-jailbroke-groks-ai-companion-ani.png&w=1920&q=75&dpl=dpl_DR5rzRQb4KV8jjoyxtNApgeJfLZk
  - Source: https://hamming.ai/blog/we-jailbroke-groks-ai-companion-ani
- **German Voice AI Testing & Development | Hamming**
  - Image: https://hamming.ai/images/Social%20Preview%20Hamming.png
  - Source: https://hamming.ai/language/german
- **News & Insights | Hamming AI Blog**
  - Image: https://hamming.ai/_next/image?url=%2Fimages%2Fgenerated%2Fcall-analytics-voice-agent-testing.png&w=1920&q=75&dpl=dpl_DR5rzRQb4KV8jjoyxtNApgeJfLZk
  - Source: https://hamming.ai/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#111827",
    "accent": "#1D4ED8",
    "background": "#F9FAFB",
    "textPrimary": "#18181B",
    "link": "#1D4ED8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Switzer"
    },
    "fontStacks": {
      "heading": [
        "Switzer",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Switzer",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1D4ED8",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#F9FAFB",
      "textColor": "#1D4ED8",
      "borderColor": "#1D4ED8",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://hamming.ai/images/hamming-logo.svg?dpl=dpl_DR5rzRQb4KV8jjoyxtNApgeJfLZk",
    "favicon": "https://hamming.ai/favicon.ico",
    "ogImage": "https://hamming.ai/api/og?title=Hamming%20AI%20%7C%20Enterprise%20Voice%20Agent%20Testing%20%26%20Production%20Monitoring",
    "logoHref": "/",
    "logoAlt": "Hamming Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Hamming AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started with Hamming",
      "reasoning": "Button #0 has a vibrant blue background (#1D4ED8) and action-oriented text 'Get started with Hamming', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Sign up",
      "reasoning": "Button #1 has a different background color (#F9FAFB) and serves as a secondary action with text 'Sign up'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise clients"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Hamming AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```