# Hanomi Brand Identity

A complete profile of **Hanomi**'s visual system — colors, typography, components, and personality — extracted from https://www.hanomi.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hanomi
- Machine-readable JSON: https://characterquilt.com/branding/hanomi.json
- Per-page llms.txt: https://characterquilt.com/branding/hanomi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E56927 |
| Accent | #0000EE |
| Body Font | Rubik |
| Heading Font | Rubik |

## Color Palette

- primary: #E56927
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Rubik — https://fonts.google.com/specimen/Rubik
- heading: Rubik — https://fonts.google.com/specimen/Rubik

## Visual Assets

- Logo: https://framerusercontent.com/images/6bc6IabrIIfLmyoMHkLHOGg5Shk.svg
- Favicon: https://framerusercontent.com/images/6CE5YN5akeuhw7HIAgrzXiag3Vs.png
- Social card (og:image): https://framerusercontent.com/images/mmVI5NNbGud4DlgzWtFKtR69KY.png

## Brand Personality

Tone: modern · Energy: medium · Audience: designers and engineers

## Hanomi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hanomi - CAD to 2D in minutes**
  - Image: https://framerusercontent.com/images/Cm27lUEjy9RxTtvO1M6nWuylY.png?width=7009&height=4956
  - Source: https://www.hanomi.ai/
- **Hanomi - CAD to 2D in minutes**
  - Image: https://framerusercontent.com/images/bkovGteAHINNrVObAXVRpOdsrwI.jpg?width=5100&height=3300
  - Source: https://www.hanomi.ai/
- **Hanomi - CAD to 2D in minutes**
  - Image: https://framerusercontent.com/images/mWiyTL7Rqj6tDoqfflsYkPf3g.jpeg?width=735&height=553
  - Source: https://www.hanomi.ai/articles
- **Hanomi - CAD to 2D in minutes**
  - Image: https://framerusercontent.com/images/mmVI5NNbGud4DlgzWtFKtR69KY.png
  - Source: https://www.hanomi.ai/articles
- **Hanomi**
  - Image: https://app.hanomi.ai/assets/hanomi_login_bg-3qmh_aOh.jpg
  - Source: https://app.hanomi.ai/
- **Hanomi - CAD to 2D in minutes**
  - Image: https://framerusercontent.com/images/tLtLkYPi7xkeNUZ1QvWOEXAsJ9Y.png?width=1534&height=1466
  - Source: https://www.hanomi.ai/articles

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "role": "body"
    },
    {
      "family": "Sometype Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#E56927",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Rubik",
      "heading": "Rubik"
    },
    "fontStacks": {
      "heading": [
        "Rubik",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Sometype Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "42px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {},
  "images": {
    "logo": "https://framerusercontent.com/images/6bc6IabrIIfLmyoMHkLHOGg5Shk.svg",
    "favicon": "https://framerusercontent.com/images/6CE5YN5akeuhw7HIAgrzXiag3Vs.png",
    "ogImage": "https://framerusercontent.com/images/mmVI5NNbGud4DlgzWtFKtR69KY.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Hanomi'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "designers and engineers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Hanomi'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```