{
  "name": "HappiLabs",
  "slug": "happilabs",
  "domain": "https://www.happilabs.org/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Montserrat",
        "role": "heading"
      },
      {
        "family": "Open Sans",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#5991ED",
      "accent": "#5991ED",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#5991ED"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Open Sans",
        "heading": "Montserrat"
      },
      "fontStacks": {
        "heading": [
          "Montserrat"
        ],
        "body": [
          "sans-serif"
        ],
        "paragraph": [
          "Montserrat"
        ]
      },
      "fontSizes": {
        "h1": "47px",
        "h2": "25.5px",
        "body": "13.5px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#5991ED",
        "textColor": "#FFFFFF",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#000000",
        "textColor": "#FFFFFF",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/5d362282-d3f4-4b29-b016-8ab8fe002065/New+HL+logo.png?format=1500w",
      "favicon": "https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/69d213fe-bfff-4890-9e63-93965e7f5825/favicon.ico?format=100w",
      "ogImage": "http://static1.squarespace.com/static/618183a15280fd127cb9c0a4/t/67e8723956da4c2a033bc970/1743286841125/New+HL+icon.png?format=1500w",
      "logoHref": "/",
      "logoAlt": "HappiLabs"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'HappiLabs'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "BOOK DEMO",
        "reasoning": "Button #0 'BOOK DEMO' uses the vibrant brand color #5991ED, making it the most prominent CTA. The action-oriented text further supports its primary role."
      },
      "secondary": {
        "index": 2,
        "text": "Skip to Content",
        "reasoning": "Button #2 'Skip to Content' has a different background color (#000000) and serves a secondary navigational purpose, making it suitable as a secondary button."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "scientific and research professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'HappiLabs'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/happilabs/7ce64b1064.webp",
      "alt": "happilabs — Happilabs Blog — HappiLabs",
      "source_url": "https://www.happilabs.org/blog/tag/happilabs",
      "image_url": "https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1645541587219-RJBG1IXPL9VZ01WONX8I/pexels-olia-danilevich-8531336.jpg",
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      "alt": "labsave — Happilabs Blog — HappiLabs",
      "source_url": "https://www.happilabs.org/blog/tag/labsave",
      "image_url": "https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1645541052451-4LVZK2OMJMR1E3CNDHUA/pexels-jill-burrow-6402532.jpg",
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      "alt": "Scientists — Happilabs Blog — HappiLabs",
      "source_url": "https://www.happilabs.org/blog/tag/Scientists",
      "image_url": "https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1645540181228-7Z8CQS7M1J3FP6J5SL8M/pexels-pressmaster-3851254.jpg",
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      "query": "site:happilabs.org blog",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/happilabs/a2d5af00c8.webp",
      "alt": "Sustainability at HappiLabs - Polycarbin and plastic lab waste — HappiLabs",
      "source_url": "https://www.happilabs.org/blog/sustainability-at-happilabs",
      "image_url": "https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1707496498328-L9UBBBB17Z63AKA44LQ0/Pipette+box+recycling+scientific+lab+waste_2.jpeg",
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      "query": "site:happilabs.org",
      "query_suffix": "site:happilabs.org"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/happilabs/5d9656ab95.webp",
      "alt": "Contributing to the Chicago Community — HappiLabs",
      "source_url": "https://www.happilabs.org/blog/contributing-to-the-chicago-community",
      "image_url": "https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1694029852104-A95GH2YIJ6K70V154352/HappiLabs+contributing+to+community2.jpeg",
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      "query": "site:happilabs.org",
      "query_suffix": "site:happilabs.org"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/happilabs/63d3988187.webp",
      "alt": "happilabs — Happilabs Blog — HappiLabs",
      "source_url": "https://www.happilabs.org/blog/tag/happilabs",
      "image_url": "https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1645541325361-M6WASEENO9SHHBORG6U2/pexels-karolina-grabowska-8539077.jpg",
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      "query": "site:happilabs.org blog",
      "query_suffix": "site:happilabs.org blog"
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  ],
  "font_resources": [
    {
      "family": "Open Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/Open+Sans"
    },
    {
      "family": "Montserrat",
      "google_fonts_url": "https://fonts.google.com/specimen/Montserrat"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Open+Sans&family=Montserrat&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/happilabs",
  "agent_instructions": "You are designing or implementing in HappiLabs's brand identity.\n\n# Brand profile\n- Company: HappiLabs\n- Source: https://www.happilabs.org/\n- Color scheme: light\n\n# Colors\n- primary: #5991ED\n- accent: #5991ED\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #5991ED\n\n# Typography\n- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Open+Sans&family=Montserrat&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#5991ED, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: scientific and research professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/happilabs.json",
  "page_markdown": "# HappiLabs Brand Identity\n\nA complete profile of **HappiLabs**'s visual system — colors, typography, components, and personality — extracted from https://www.happilabs.org/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/happilabs\n- Machine-readable JSON: https://characterquilt.com/branding/happilabs.json\n- Per-page llms.txt: https://characterquilt.com/branding/happilabs/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #5991ED |\n| Accent | #5991ED |\n| Body Font | Open Sans |\n| Heading Font | Montserrat |\n\n## Color Palette\n\n- primary: #5991ED\n- accent: #5991ED\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #5991ED\n\n## Typography\n\n- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\n## Visual Assets\n\n- Logo: https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/5d362282-d3f4-4b29-b016-8ab8fe002065/New+HL+logo.png?format=1500w\n- Favicon: https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/69d213fe-bfff-4890-9e63-93965e7f5825/favicon.ico?format=100w\n- Social card (og:image): http://static1.squarespace.com/static/618183a15280fd127cb9c0a4/t/67e8723956da4c2a033bc970/1743286841125/New+HL+icon.png?format=1500w\n\n## UI Components\n\n- buttonPrimary: background=#5991ED, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: scientific and research professionals\n\n## HappiLabs Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **happilabs — Happilabs Blog — HappiLabs**\n  - Image: https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1645541587219-RJBG1IXPL9VZ01WONX8I/pexels-olia-danilevich-8531336.jpg\n  - Source: https://www.happilabs.org/blog/tag/happilabs\n- **labsave — Happilabs Blog — HappiLabs**\n  - Image: https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1645541052451-4LVZK2OMJMR1E3CNDHUA/pexels-jill-burrow-6402532.jpg\n  - Source: https://www.happilabs.org/blog/tag/labsave\n- **Scientists — Happilabs Blog — HappiLabs**\n  - Image: https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1645540181228-7Z8CQS7M1J3FP6J5SL8M/pexels-pressmaster-3851254.jpg\n  - Source: https://www.happilabs.org/blog/tag/Scientists\n- **Sustainability at HappiLabs - Polycarbin and plastic lab waste — HappiLabs**\n  - Image: https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1707496498328-L9UBBBB17Z63AKA44LQ0/Pipette+box+recycling+scientific+lab+waste_2.jpeg\n  - Source: https://www.happilabs.org/blog/sustainability-at-happilabs\n- **Contributing to the Chicago Community — HappiLabs**\n  - Image: https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1694029852104-A95GH2YIJ6K70V154352/HappiLabs+contributing+to+community2.jpeg\n  - Source: https://www.happilabs.org/blog/contributing-to-the-chicago-community\n- **happilabs — Happilabs Blog — HappiLabs**\n  - Image: https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/1645541325361-M6WASEENO9SHHBORG6U2/pexels-karolina-grabowska-8539077.jpg\n  - Source: https://www.happilabs.org/blog/tag/happilabs\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Montserrat\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Open Sans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#5991ED\",\n    \"accent\": \"#5991ED\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#5991ED\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Open Sans\",\n      \"heading\": \"Montserrat\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Montserrat\"\n      ],\n      \"body\": [\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Montserrat\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"47px\",\n      \"h2\": \"25.5px\",\n      \"body\": \"13.5px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#5991ED\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#000000\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/5d362282-d3f4-4b29-b016-8ab8fe002065/New+HL+logo.png?format=1500w\",\n    \"favicon\": \"https://images.squarespace-cdn.com/content/v1/618183a15280fd127cb9c0a4/69d213fe-bfff-4890-9e63-93965e7f5825/favicon.ico?format=100w\",\n    \"ogImage\": \"http://static1.squarespace.com/static/618183a15280fd127cb9c0a4/t/67e8723956da4c2a033bc970/1743286841125/New+HL+icon.png?format=1500w\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"HappiLabs\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'HappiLabs'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"BOOK DEMO\",\n      \"reasoning\": \"Button #0 'BOOK DEMO' uses the vibrant brand color #5991ED, making it the most prominent CTA. The action-oriented text further supports its primary role.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Skip to Content\",\n      \"reasoning\": \"Button #2 'Skip to Content' has a different background color (#000000) and serves a secondary navigational purpose, making it suitable as a secondary button.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"scientific and research professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'HappiLabs'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}