# HappyRobot Brand Identity

A complete profile of **HappyRobot**'s visual system — colors, typography, components, and personality — extracted from https://happyrobot.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/happyrobot
- Machine-readable JSON: https://characterquilt.com/branding/happyrobot.json
- Per-page llms.txt: https://characterquilt.com/branding/happyrobot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EBE6D2 |
| Accent | #DDE8D8 |
| Body Font | Suisseintl |
| Heading Font | Suisseintl |

## Color Palette

- primary: #EBE6D2
- secondary: #3898EC
- accent: #DDE8D8
- background: #FCFCFC
- textPrimary: #0E0D0C
- link: #DDE8D8

## Typography

- primary: Suisseintl — https://fonts.google.com/specimen/Suisseintl
- heading: Suisseintl — https://fonts.google.com/specimen/Suisseintl

## Visual Assets

- Logo: 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- Favicon: https://cdn.prod.website-files.com/686ce151be97e21fe2785a7e/6953c4ddcf4f34719e59e1bb_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/685d041f2560b50696e9fbf1/6864e54f5aad4043e750b9f6_06b997871ec9c755427ff12b2bcbd60f_open%20graph%202.webp

## UI Components

- buttonPrimary: background=#DDE8D8, textColor=#0E0D0C, borderRadius=0px, shadow=none
- buttonSecondary: background=#EBE6D2, textColor=#0E0D0C, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## HappyRobot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI workers for Retail | HappyRobot AI Platform**
  - Image: https://cdn.prod.website-files.com/686ce151be97e21fe2785a7e/69cea3cc8a02c56f8733f672_85d5479c8ded982988e95bd8bfbb693d_retail_04.webp
  - Source: https://www.happyrobot.ai/solutions/industries/retail
- **Blog | HappyRobot AI Platform**
  - Image: https://cdn.prod.website-files.com/686ce151be97e21fe2785a8e/68789fb196fe0a3ed67194fe_Omni%20channel%20blog%20official.png
  - Source: https://www.happyrobot.ai/company/blog
- **AI Workers for Customer Support | HappyRobot AI Platform**
  - Image: https://cdn.prod.website-files.com/686ce151be97e21fe2785a7e/689a056579315b36a9832293_hero-bg%402x.webp
  - Source: https://www.happyrobot.ai/solutions/functions/customer-support
- **Blog | HappyRobot AI Platform**
  - Image: https://cdn.prod.website-files.com/686ce151be97e21fe2785a8e/69c4d239a97c99b30dfadbc7_finance-thumb.jpg
  - Source: https://www.happyrobot.ai/company/blog
- **HappyRobot AI | Welcoming Mia Bjorkenstam, Managing Director, EMEA to  HappyRobot**
  - Image: https://cdn.prod.website-files.com/686ce151be97e21fe2785a8e/69956b04ce5367b9f819a67c_Mia-thumb.jpg
  - Source: https://www.happyrobot.ai/blog/welcoming-mia-bjorkenstam-managing-director-emea-to-happyrobot
- **AI Worker Capabilities | HappyRobot AI Platform**
  - Image: https://cdn.prod.website-files.com/686ce151be97e21fe2785a7e/698b3e3fee9838ddae9bbf36_Our%20AI%20workers%20are%20responsible%20for.webp
  - Source: https://www.happyrobot.ai/product/ai-worker-capabilities

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisseintl",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Tobias",
      "role": "unknown"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EBE6D2",
    "secondary": "#3898EC",
    "accent": "#DDE8D8",
    "background": "#FCFCFC",
    "textPrimary": "#0E0D0C",
    "link": "#DDE8D8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisseintl",
      "heading": "Suisseintl"
    },
    "fontStacks": {
      "heading": [
        "Tobias",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Suisseintl",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Suisseintl",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "104px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#DDE8D8",
      "textColor": "#0E0D0C",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EBE6D2",
      "textColor": "#0E0D0C",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'HappyRobot'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```