# Harness Brand Identity A complete profile of **Harness**'s visual system — colors, typography, components, and personality — extracted from https://harness.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/harness - Machine-readable JSON: https://characterquilt.com/branding/harness.json - Per-page llms.txt: https://characterquilt.com/branding/harness/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0092E4 | | Accent | #75AE4C | | Body Font | Helvetica | | Heading Font | Helvetica | ## Color Palette - primary: #0092E4 - secondary: #9195A1 - accent: #75AE4C - background: #070707 - textPrimary: #070707 - link: #75AE4C ## Typography - primary: Helvetica — https://fonts.google.com/specimen/Helvetica - heading: Helvetica — https://fonts.google.com/specimen/Helvetica ## Visual Assets - Logo: https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/67c1e03a066112554425a47b_harness-logo%20white.webp - Favicon: https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/62245ac848fd5d8f594f2167_favicon.png - Social card (og:image): https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/661df11a13f3a8c9657902be_Harness%20-%20The%20Modern%20Software%20Delivery%20Platform.png ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=8px, shadow=rgb(0, 0, 0) 0px 0px 0px 0px - buttonPrimary: background=#FFFFFF, textColor=#070707, borderRadius=32px, shadow=rgba(0, 0, 0, 0.05) 2px 2px 0px 0px - buttonSecondary: background=#000000, textColor=#EFEFF1, borderColor=#303036, borderRadius=40px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: developers and IT professionals ## Harness Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Jenkins vs Harness CD & GitOps** - Image: https://cdn.prod.website-files.com/622642781cd7e96ac1f66807/691c7d318aef106d0df94223_pngaaa.com-2459650.png - Source: https://www.harness.io/comparison-guide/jenkins-vs-harness - **Event Category - Harness Engineering Blog** - Image: https://cdn.prod.website-files.com/622642781cd7e96ac1f66807/69d390236c531ff0f3d83b2b_Blog%20Header_Disaster%20Recovery%20Testing%20in%202026_%20Why%20It%20Matters%20and%20How%20to%20Do%20It%20Right%20(1).png - Source: https://www.harness.io/blog-categories/engineering-blog - **Build on-premises continuous delivery pipeline fundamentals** - Image: https://cdn.prod.website-files.com/622642781cd7e96ac1f66807/62fec0cba4b6a816ed815873_6256238a68693942dcaca488_on-demand%2520video_CD%25202.webp - Source: https://www.harness.io/resources/successful-pipeline - **Harness Blog: DevOps, CI/CD Insights** - Image: https://cdn.prod.website-files.com/622642781cd7e96ac1f66807/69e89dd64586c55183269402_compressed_Blog%20Header_Beyond%20the%20Big%20Bang.jpg - Source: https://www.harness.io/blog - **Engineering Blog | Harness Blog Primary Category** - Image: https://cdn.prod.website-files.com/622642781cd7e96ac1f66807/69ccd8133ffb46ffd53477cd_compressed_Blog%20Header%20-%20Your%20Repo%20Is%20a%20Knowledge%20Graph.%20You%20Just%20Don%27t%20Query%20It%20Yet..jpg - Source: https://www.harness.io/blog-category/engineering-blog - **Harness Design** - Image: https://abstzlftwzapcuzckisk.supabase.co/storage/v1/object/public/Away%20from%20keyboard/IMG_0173%20-%20Igor%20Bogdanovski.jpeg - Source: https://design.harness.io/team/igor-bogdanovski ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Geist", "role": "unknown" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Verdana", "role": "body" }, { "family": "Calsans", "role": "unknown" } ], "colors": { "primary": "#0092E4", "secondary": "#9195A1", "accent": "#75AE4C", "background": "#070707", "textPrimary": "#070707", "link": "#75AE4C" }, "typography": { "fontFamilies": { "primary": "Helvetica", "heading": "Helvetica" }, "fontStacks": { "heading": [ "Calsans", "Verdana", "sans-serif" ], "body": [ "Geist" ], "paragraph": [ "Geist" ] }, "fontSizes": { "h1": "64px", "h2": "64px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": null, "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgb(0, 0, 0) 0px 0px 0px 0px" }, "buttonPrimary": { "background": "#FFFFFF", "textColor": "#070707", "borderRadius": "32px", "borderRadiusCorners": { "topLeft": "32px", "topRight": "32px", "bottomRight": "32px", "bottomLeft": "32px" }, "shadow": "rgba(0, 0, 0, 0.05) 2px 2px 0px 0px" }, "buttonSecondary": { "background": "#000000", "textColor": "#EFEFF1", "borderColor": "#303036", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/67c1e03a066112554425a47b_harness-logo%20white.webp", "favicon": "https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/62245ac848fd5d8f594f2167_favicon.png", "ogImage": "https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/661df11a13f3a8c9657902be_Harness%20-%20The%20Modern%20Software%20Delivery%20Platform.png", "logoHref": "/", "logoAlt": "harness logo" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Harness'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get started", "reasoning": "Button #1 with text 'Get started' is the primary CTA due to its action-oriented text and prominent placement. It uses a light background, which contrasts with the dark theme, making it stand out." }, "secondary": { "index": 0, "text": "Contact us", "reasoning": "Button #0 with text 'Contact us' serves as a secondary action. It has a different color group (dark background) and is less prominent than the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "developers and IT professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Harness'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```