# Haven Brand Identity

A complete profile of **Haven**'s visual system — colors, typography, components, and personality — extracted from http://www.havenservicing.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/haven
- Machine-readable JSON: https://characterquilt.com/branding/haven.json
- Per-page llms.txt: https://characterquilt.com/branding/haven/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1C4044 |
| Accent | #068466 |
| Body Font | Moderat |
| Heading Font | Rza |

## Color Palette

- primary: #1C4044
- secondary: #068466
- accent: #068466
- background: #F9F7F3
- textPrimary: #004D49
- link: #004D49

## Typography

- primary: Moderat — https://fonts.google.com/specimen/Moderat
- heading: Rza — https://fonts.google.com/specimen/Rza

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22116%22%20height%3D%2233%22%20viewBox%3D%220%200%20116%2033%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M72.4%2029.9c-.2-.2-.3-.4-.3-.8v-7.5c0-1.4-.5-2.5-1.4-3.3-.9-.8-2.4-1.2-4.3-1.2-1.8%200-3.2.4-4.3%201.1-1.1.7-1.6%201.7-1.6%203v.6h2.8v-.4c0-.6.2-1%20.7-1.4.5-.4%201.2-.6%202.3-.6%201.1%200%201.9.2%202.3.6.4.4.6%201%20.6%201.8v1.4c-3%200-5.4.4-7%201.1-1.6.7-2.4%202-2.4%203.9%200%201.6.5%202.6%201.4%203.2%201%20.6%202.1.9%203.3.9%201.1%200%202-.2%202.8-.6.8-.4%201.5-.9%202-1.6h.2c.1.6.4%201.1.9%201.5.5.4%201%20.5%201.7.5.8%200%201.5-.1%202-.4v-1.9h-1c-.2.3-.5.3-.7.1zm-3.1-3.4c0%201.2-.4%202.1-1.1%202.7-.7.7-1.7%201-2.8%201-.9%200-1.5-.2-2-.5-.4-.3-.6-.8-.6-1.5%200-1%20.6-1.7%201.7-2%201.1-.4%202.7-.6%204.8-.6v.9zM54.7%2013.1h3.1v19.1h-3.1v-8.4H45v8.4h-3.1V13.1H45v8h9.7v-8zm60.5%209.1v9.9h-2.9v-9.6c0-1.1-.3-1.9-.8-2.3-.5-.4-1.2-.7-2.1-.7-.7%200-1.3.2-1.8.5-.6.3-1%20.8-1.3%201.4-.3.6-.5%201.3-.5%202.1v8.6H103V17.5h2.3l.3%202h.2c.5-.7%201.2-1.3%202-1.7.8-.4%201.8-.6%202.8-.6%203.1%200%204.6%201.7%204.6%205zm-30.7-4.7h2.9L82%2032.2h-3l-5.4-14.7h3l2.5%207c.3.9.8%202.4%201.4%204.5h.1c.5-2%201-3.5%201.4-4.5l2.5-7zm10.2-.3c-2.4%200-4.1.6-5.3%201.9-1.1%201.2-1.7%203.2-1.7%205.8s.6%204.6%201.7%205.8c1.2%201.2%202.9%201.9%205.3%201.9%201.9%200%203.4-.5%204.6-1.4%201.2-.9%201.8-2.3%201.8-4h-2.8c0%201-.3%201.8-1%202.3-.6.5-1.5.8-2.6.8-1.4%200-2.4-.4-3-1.1-.6-.8-1-1.9-1.1-3.5H101v-1.1c0-2.5-.5-4.4-1.6-5.5-1-1.3-2.6-1.9-4.7-1.9zm-4%206.2c.1-1.4.5-2.3%201.1-3%20.6-.6%201.6-.9%202.8-.9%202.3%200%203.4%201.3%203.4%203.9h-7.3z%22%20style%3D%22fill%3A%20rgb(6%2C%20132%2C%20102)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M30.6%209.5v22.7h-4.7V12.3L20.2%209v9.9h-9.3V9l-5.5%203.4v19.9H.6V9.5l14.9-9%2015.1%209zM11%2032.3h9.2v-9H11v9z%22%20style%3D%22fill%3A%20rgb(6%2C%20132%2C%20102)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Social card (og:image): https://havenservicing.wpengine.com/wp-content/uploads/2022/03/haven-og.jpg

## UI Components

- input: background=#FFFFFF, textColor=#1C4044, borderColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonPrimary: background=#068466, textColor=#FFFFFF, borderColor=#C2C9C7, borderRadius=10px, shadow=none
- buttonSecondary: background=#004D49, textColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: homeowners and mortgage professionals

## Haven Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Join a startup with big ambitions – Haven**
  - Image: https://havenservicing.com/static/6127795972c92bf321d4782657a5ae06/66786/Careers-Hero-scaled.jpg
  - Source: https://havenservicing.com/careers/
- **Our Why – Haven**
  - Image: https://havenservicing.com/static/b5e27d0b4e7bc0947941b41551d6413d/7c55d/Our-Why.png
  - Source: https://havenservicing.com/our-why/
- **Contact team Haven – Haven**
  - Image: https://havenservicing.com/static/5fdbaa4719dbf115be7413153f982bbd/305a3/mountains-contact-scaled.jpg
  - Source: https://havenservicing.com/contact/
- **Boost your clients' retention strategy – Haven**
  - Image: https://havenservicing.com/static/9cef2aeebbf1620ccfaf88e77c983951/a8d4f/Retention-Strategy.png
  - Source: https://havenservicing.com/for-subservicers/
- **Learn more about team Haven – Haven**
  - Image: https://havenservicing.com/static/788384f8fe53a3efbdf97cf244c56b9d/be84a/about-hero-1-scaled.jpg
  - Source: https://havenservicing.com/about/
- **Our Why – Haven**
  - Image: https://havenservicing.com/static/12c2437fee4d14466bf0e2f8259b7b3a/BookShelf.png
  - Source: https://havenservicing.com/our-why/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Moderat",
      "role": "body"
    },
    {
      "family": "Rza",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1C4044",
    "secondary": "#068466",
    "accent": "#068466",
    "background": "#F9F7F3",
    "textPrimary": "#004D49",
    "link": "#004D49"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Moderat",
      "heading": "Rza"
    },
    "fontStacks": {
      "heading": [
        "Rza",
        "Georgia",
        "serif"
      ],
      "body": [
        "Moderat",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Moderat",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1C4044",
      "borderColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#068466",
      "textColor": "#FFFFFF",
      "borderColor": "#C2C9C7",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#004D49",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22116%22%20height%3D%2233%22%20viewBox%3D%220%200%20116%2033%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M72.4%2029.9c-.2-.2-.3-.4-.3-.8v-7.5c0-1.4-.5-2.5-1.4-3.3-.9-.8-2.4-1.2-4.3-1.2-1.8%200-3.2.4-4.3%201.1-1.1.7-1.6%201.7-1.6%203v.6h2.8v-.4c0-.6.2-1%20.7-1.4.5-.4%201.2-.6%202.3-.6%201.1%200%201.9.2%202.3.6.4.4.6%201%20.6%201.8v1.4c-3%200-5.4.4-7%201.1-1.6.7-2.4%202-2.4%203.9%200%201.6.5%202.6%201.4%203.2%201%20.6%202.1.9%203.3.9%201.1%200%202-.2%202.8-.6.8-.4%201.5-.9%202-1.6h.2c.1.6.4%201.1.9%201.5.5.4%201%20.5%201.7.5.8%200%201.5-.1%202-.4v-1.9h-1c-.2.3-.5.3-.7.1zm-3.1-3.4c0%201.2-.4%202.1-1.1%202.7-.7.7-1.7%201-2.8%201-.9%200-1.5-.2-2-.5-.4-.3-.6-.8-.6-1.5%200-1%20.6-1.7%201.7-2%201.1-.4%202.7-.6%204.8-.6v.9zM54.7%2013.1h3.1v19.1h-3.1v-8.4H45v8.4h-3.1V13.1H45v8h9.7v-8zm60.5%209.1v9.9h-2.9v-9.6c0-1.1-.3-1.9-.8-2.3-.5-.4-1.2-.7-2.1-.7-.7%200-1.3.2-1.8.5-.6.3-1%20.8-1.3%201.4-.3.6-.5%201.3-.5%202.1v8.6H103V17.5h2.3l.3%202h.2c.5-.7%201.2-1.3%202-1.7.8-.4%201.8-.6%202.8-.6%203.1%200%204.6%201.7%204.6%205zm-30.7-4.7h2.9L82%2032.2h-3l-5.4-14.7h3l2.5%207c.3.9.8%202.4%201.4%204.5h.1c.5-2%201-3.5%201.4-4.5l2.5-7zm10.2-.3c-2.4%200-4.1.6-5.3%201.9-1.1%201.2-1.7%203.2-1.7%205.8s.6%204.6%201.7%205.8c1.2%201.2%202.9%201.9%205.3%201.9%201.9%200%203.4-.5%204.6-1.4%201.2-.9%201.8-2.3%201.8-4h-2.8c0%201-.3%201.8-1%202.3-.6.5-1.5.8-2.6.8-1.4%200-2.4-.4-3-1.1-.6-.8-1-1.9-1.1-3.5H101v-1.1c0-2.5-.5-4.4-1.6-5.5-1-1.3-2.6-1.9-4.7-1.9zm-4%206.2c.1-1.4.5-2.3%201.1-3%20.6-.6%201.6-.9%202.8-.9%202.3%200%203.4%201.3%203.4%203.9h-7.3z%22%20style%3D%22fill%3A%20rgb(6%2C%20132%2C%20102)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M30.6%209.5v22.7h-4.7V12.3L20.2%209v9.9h-9.3V9l-5.5%203.4v19.9H.6V9.5l14.9-9%2015.1%209zM11%2032.3h9.2v-9H11v9z%22%20style%3D%22fill%3A%20rgb(6%2C%20132%2C%20102)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": null,
    "ogImage": "https://havenservicing.wpengine.com/wp-content/uploads/2022/03/haven-og.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a demo",
      "reasoning": "Button #0 with text 'Get a demo' is the primary CTA due to its vibrant green color (#068466), which is a brand color, and action-oriented text encouraging user engagement."
    },
    "secondary": {
      "index": 4,
      "text": "See how it works",
      "reasoning": "Button #4 with text 'See how it works' is selected as the secondary CTA because it has a different background color (#004D49) and provides additional information, complementing the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "homeowners and mortgage professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```