{
  "name": "Headstart",
  "slug": "headstart",
  "domain": "https://www.headstart.io",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Quicksand",
        "role": "body"
      },
      {
        "family": "Ginto Nord Bold",
        "role": "heading"
      },
      {
        "family": "Lato",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#0D2133",
      "secondary": "#FF009E",
      "accent": "#FF009E",
      "background": "#F2F2F2",
      "textPrimary": "#2B2B2B",
      "link": "#5966F3"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Quicksand",
        "heading": "Ginto Nord Bold"
      },
      "fontStacks": {
        "heading": [
          "Ginto Nord Bold",
          "Verdana",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Quicksand",
          "sans-serif"
        ],
        "paragraph": [
          "Quicksand",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "35px",
        "h2": "40px",
        "body": "25px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#FF009E",
        "textColor": "#000000",
        "borderColor": "#000000",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FCFCFF",
        "textColor": "#2B2B2B",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.headstart.io/files/wp-content/uploads/2019/05/headstart_logo_white-1024x177.png",
      "favicon": "https://www.headstart.io/files/wp-content/uploads/2019/05/cropped-headstart_favicon-32x32.png",
      "ogImage": null,
      "logoHref": "https://www.headstart.io",
      "logoAlt": "Headstart.io | early talent and campus recruiting software"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Headstart'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Request Demo",
        "reasoning": "Button #1 has a vibrant brand color (#FF009E) and action-oriented text ('Request Demo'), making it the primary CTA."
      },
      "secondary": {
        "index": 0,
        "text": "GET A DEMO",
        "reasoning": "Button #0 has a different color group (#FCFCFF) and serves as a secondary action with the text 'GET A DEMO'."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "recruitment professionals and HR teams"
    },
    "designSystem": {
      "framework": "bootstrap",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Headstart'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/headstart/82e89b0f22.webp",
      "alt": "Racial Bias in ATS Technology - Headstart",
      "source_url": "https://www.headstart.io/racial-bias-ats-2/",
      "image_url": "https://www.headstart.io/files/wp-content/uploads/bb-plugin/cache/ats-square-b02b71f460c951ae20cbdb6deeddcaaf-6011485064f83.png",
      "width": 310,
      "height": 310,
      "bytes": 83758,
      "query": "site:headstart.io blog",
      "query_suffix": "site:headstart.io blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/headstart/6afc40fae8.webp",
      "alt": "Stop stepping on eggshells.\" The truth about getting a job with a  disability. | Headstart",
      "source_url": "https://www.headstart.io/insights/getting-a-job-with-a-disability/hss_channel-tw-3652464737/",
      "image_url": "https://i.ytimg.com/vi/41Raj-EVNaQ/maxresdefault.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 106338,
      "query": "site:headstart.io",
      "query_suffix": "site:headstart.io"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/headstart/06d868c92f.webp",
      "alt": "The Ultimate Guide to Campus Recruiting - Headstart",
      "source_url": "https://www.headstart.io/ultimate-guide-campus-recruiting/",
      "image_url": "https://i.ytimg.com/vi/qyCn3APagyU/maxresdefault.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 59264,
      "query": "site:headstart.io",
      "query_suffix": "site:headstart.io"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/headstart/a5a59ae13e.webp",
      "alt": "The Ultimate Guide to Campus Recruiting - Headstart",
      "source_url": "https://www.headstart.io/ultimate-guide-campus-recruiting/",
      "image_url": "https://i.ytimg.com/vi/nFaEPe6T_m4/maxresdefault.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 92172,
      "query": "site:headstart.io",
      "query_suffix": "site:headstart.io"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/headstart/57f4173b81.webp",
      "alt": "The Ultimate Guide to Campus Recruiting - Headstart",
      "source_url": "https://www.headstart.io/ultimate-guide-campus-recruiting/",
      "image_url": "https://i.ytimg.com/vi/HyKM-dIDfVc/maxresdefault.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 95766,
      "query": "site:headstart.io",
      "query_suffix": "site:headstart.io"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/headstart/38e686c0f6.webp",
      "alt": "Gender bias in the workplace - why does it still happen? | Headstart",
      "source_url": "https://www.headstart.io/insights/gender-bias-in-the-workplace-why-does-it-still-happen/hss_channel-tw-3652464737/",
      "image_url": "https://i.ytimg.com/vi/mwvGIS87Ycc/maxresdefault.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 93256,
      "query": "site:headstart.io",
      "query_suffix": "site:headstart.io"
    }
  ],
  "font_resources": [
    {
      "family": "Quicksand",
      "google_fonts_url": "https://fonts.google.com/specimen/Quicksand"
    },
    {
      "family": "Ginto Nord Bold",
      "google_fonts_url": "https://fonts.google.com/specimen/Ginto+Nord+Bold"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Quicksand&family=Ginto+Nord+Bold&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/headstart",
  "agent_instructions": "You are designing or implementing in Headstart's brand identity.\n\n# Brand profile\n- Company: Headstart\n- Source: https://www.headstart.io\n- Color scheme: light\n\n# Colors\n- primary: #0D2133\n- secondary: #FF009E\n- accent: #FF009E\n- background: #F2F2F2\n- textPrimary: #2B2B2B\n- link: #5966F3\n\n# Typography\n- primary: Quicksand — https://fonts.google.com/specimen/Quicksand\n- heading: Ginto Nord Bold — https://fonts.google.com/specimen/Ginto+Nord+Bold\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Quicksand&family=Ginto+Nord+Bold&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FF009E, textColor=#000000, borderColor=#000000, borderRadius=10px, shadow=none\n- buttonSecondary: background=#FCFCFF, textColor=#2B2B2B, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: recruitment professionals and HR teams\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/headstart.json",
  "page_markdown": "# Headstart Brand Identity\n\nA complete profile of **Headstart**'s visual system — colors, typography, components, and personality — extracted from https://www.headstart.io. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/headstart\n- Machine-readable JSON: https://characterquilt.com/branding/headstart.json\n- Per-page llms.txt: https://characterquilt.com/branding/headstart/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0D2133 |\n| Accent | #FF009E |\n| Body Font | Quicksand |\n| Heading Font | Ginto Nord Bold |\n\n## Color Palette\n\n- primary: #0D2133\n- secondary: #FF009E\n- accent: #FF009E\n- background: #F2F2F2\n- textPrimary: #2B2B2B\n- link: #5966F3\n\n## Typography\n\n- primary: Quicksand — https://fonts.google.com/specimen/Quicksand\n- heading: Ginto Nord Bold — https://fonts.google.com/specimen/Ginto+Nord+Bold\n\n## Visual Assets\n\n- Logo: https://www.headstart.io/files/wp-content/uploads/2019/05/headstart_logo_white-1024x177.png\n- Favicon: https://www.headstart.io/files/wp-content/uploads/2019/05/cropped-headstart_favicon-32x32.png\n\n## UI Components\n\n- buttonPrimary: background=#FF009E, textColor=#000000, borderColor=#000000, borderRadius=10px, shadow=none\n- buttonSecondary: background=#FCFCFF, textColor=#2B2B2B, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: recruitment professionals and HR teams\n\n## Headstart Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Racial Bias in ATS Technology - Headstart**\n  - Image: https://www.headstart.io/files/wp-content/uploads/bb-plugin/cache/ats-square-b02b71f460c951ae20cbdb6deeddcaaf-6011485064f83.png\n  - Source: https://www.headstart.io/racial-bias-ats-2/\n- **Stop stepping on eggshells.\" The truth about getting a job with a  disability. | Headstart**\n  - Image: https://i.ytimg.com/vi/41Raj-EVNaQ/maxresdefault.jpg\n  - Source: https://www.headstart.io/insights/getting-a-job-with-a-disability/hss_channel-tw-3652464737/\n- **The Ultimate Guide to Campus Recruiting - Headstart**\n  - Image: https://i.ytimg.com/vi/qyCn3APagyU/maxresdefault.jpg\n  - Source: https://www.headstart.io/ultimate-guide-campus-recruiting/\n- **The Ultimate Guide to Campus Recruiting - Headstart**\n  - Image: https://i.ytimg.com/vi/nFaEPe6T_m4/maxresdefault.jpg\n  - Source: https://www.headstart.io/ultimate-guide-campus-recruiting/\n- **The Ultimate Guide to Campus Recruiting - Headstart**\n  - Image: https://i.ytimg.com/vi/HyKM-dIDfVc/maxresdefault.jpg\n  - Source: https://www.headstart.io/ultimate-guide-campus-recruiting/\n- **Gender bias in the workplace - why does it still happen? | Headstart**\n  - Image: https://i.ytimg.com/vi/mwvGIS87Ycc/maxresdefault.jpg\n  - Source: https://www.headstart.io/insights/gender-bias-in-the-workplace-why-does-it-still-happen/hss_channel-tw-3652464737/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Quicksand\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Ginto Nord Bold\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Lato\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0D2133\",\n    \"secondary\": \"#FF009E\",\n    \"accent\": \"#FF009E\",\n    \"background\": \"#F2F2F2\",\n    \"textPrimary\": \"#2B2B2B\",\n    \"link\": \"#5966F3\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Quicksand\",\n      \"heading\": \"Ginto Nord Bold\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Ginto Nord Bold\",\n        \"Verdana\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Quicksand\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Quicksand\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"35px\",\n      \"h2\": \"40px\",\n      \"body\": \"25px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FF009E\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FCFCFF\",\n      \"textColor\": \"#2B2B2B\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.headstart.io/files/wp-content/uploads/2019/05/headstart_logo_white-1024x177.png\",\n    \"favicon\": \"https://www.headstart.io/files/wp-content/uploads/2019/05/cropped-headstart_favicon-32x32.png\",\n    \"ogImage\": null,\n    \"logoHref\": \"https://www.headstart.io\",\n    \"logoAlt\": \"Headstart.io | early talent and campus recruiting software\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Headstart'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Request Demo\",\n      \"reasoning\": \"Button #1 has a vibrant brand color (#FF009E) and action-oriented text ('Request Demo'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"GET A DEMO\",\n      \"reasoning\": \"Button #0 has a different color group (#FCFCFF) and serves as a secondary action with the text 'GET A DEMO'.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"recruitment professionals and HR teams\"\n  },\n  \"designSystem\": {\n    \"framework\": \"bootstrap\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Headstart'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}